Background

The Evaluation Office of the United Nations Development Programme (UNDP) is looking for a consultant with expertise in audience measurement for knowledge products, including citation analysis, analysis of media coverage, and web analytics (analysis of website access and download statistics). The consultant would be tasked to conduct a desk review of the dissemination and influence of key UNDP knowledge products in the Arab world, such as the Arab Human Development Reports (http://www.arab-hdr.org/) or the Arab Knowledge Report (http://www.mbrfoundation.ae/English/pages/AKR2009.aspx), developed in partnership with the Mohammed Bin Rashid Al-Maktoum Foundation.

Further details on the UNDP Evaluation Office and its work can be found at http://www.beta.undp.org/content/undp/en/home/operations/accountability/evaluation/evaluation_office.html.

 
If you have any question, please send your request to Michelle Sy at michelle.sy@undp.org, mentioning “Arab States Knowledge Product Analyst” in the subject line, no later than 16 February 2012.

Duties and Responsibilities

The evaluation seeks to assess the degree to which these reports have succeeded in reaching, influencing and motivating their audience, either directly (e.g. through downloads of the reports by users) or through key national, regional and global news media (including Arab-language media) relaying the messages of the reports.

 This is a home-based assignment that does not require travel. The work is to be done in March or April 2012. Raw data will be sent to the successful candidate for analysis. Additional information could be gathered by phone or email with various stakeholders. Those might include UNDP personnel, journalists and opinion-makers in selected countries.
 
While Arabic and French are necessary for interviews and some of the analysis, reports should be done in English.
 
As per UNDP procedures, the work will be tendered to a number of shortlisted candidates, who will be required to provide a simple bid describing their methodological proposal and cost.

Competencies

  • Capacity to work alone with minimal supervision
  • Strong communication skills and report writing abilities
  • Capacity to develop frameworks and methodologies to complete the assignment.
  • Capacity to organize and analyze complex information
  • Media-savvy (in particular, familiarity with Arab media sources)
  • Familiar with the internet and member of various social networks, knowledge networks, online discussion groups
  • Capacity to withhold judgment until after thorough analysis of facts, and to separate facts from personal interpretation and inclinations.

Required Skills and Experience

  • Minimum Master’s degree in Journalism, Communications Technology, or similar
  • Experience with research / evaluation methodologies for knowledge products
  • Experience in citation analysis, analysis of media coverage and web analytics
  • Fluent in English, with a working knowledge of Arabic and French.