Background
The Evaluation Office of the United Nations Development Programme (UNDP) is looking for a consultant with expertise in audience measurement for knowledge products, including citation analysis, analysis of media coverage, and web analytics (analysis of website access and download statistics). The consultant would be tasked to conduct a desk review of the dissemination and influence of key UNDP knowledge products in the Arab world, such as the Arab Human Development Reports (http://www.arab-hdr.org/) or the Arab Knowledge Report (http://www.mbrfoundation.ae/English/pages/AKR2009.aspx), developed in partnership with the Mohammed Bin Rashid Al-Maktoum Foundation.
If you have any question, please send your request to Michelle Sy at michelle.sy@undp.org, mentioning “Arab States Knowledge Product Analyst” in the subject line, no later than 16 February 2012.
Duties and Responsibilities
The evaluation seeks to assess the degree to which these reports have succeeded in reaching, influencing and motivating their audience, either directly (e.g. through downloads of the reports by users) or through key national, regional and global news media (including Arab-language media) relaying the messages of the reports.
While Arabic and French are necessary for interviews and some of the analysis, reports should be done in English.
Competencies
- Capacity to work alone with minimal supervision
- Strong communication skills and report writing abilities
- Capacity to develop frameworks and methodologies to complete the assignment.
- Capacity to organize and analyze complex information
- Media-savvy (in particular, familiarity with Arab media sources)
- Familiar with the internet and member of various social networks, knowledge networks, online discussion groups
- Capacity to withhold judgment until after thorough analysis of facts, and to separate facts from personal interpretation and inclinations.
Required Skills and Experience
- Minimum Master’s degree in Journalism, Communications Technology, or similar
- Experience with research / evaluation methodologies for knowledge products
- Experience in citation analysis, analysis of media coverage and web analytics
- Fluent in English, with a working knowledge of Arabic and French.