Background

The Bureau of External Relations and Advocacy (BERA) leads and supports the UNDP in cultivating, building and nurturing strategic relationships and alliances that are essential for advancing and successfully achieving the mission of UNDP, that includes partnership development, resource mobilization, communications and governance.
 
To carry out its responsibilities BERA has a Directorate (DIR) and four clusters as follows: Communications (CC); Innovation and Development Alliances (IDAC), Resource Partnerships Cluster (RPC) and Multilateral Affairs and UN Coherence Cluster (MAUCC). The MDG-F Secretariat is also housed in BERA. In addition, BERA has Representation Offices in 5 major donor capitals including Washington, DC, USA and in collaboration with Regional Bureaus, manages 2 UNDP Centres in Istanbul and Seoul.
Under the guidance and direct supervision of the Director of the Washington Representation Office (WRO), the Communications Specialist supports the corporate communications strategy; provides strategic/operational advice to the WRO outreach, communications and publication strategies to inform key Washington, DC constituencies about UNDP’s role in global development, and promote support for UNDP’s mission and programs; as well as ensures the implementation of the WRO’s communications, outreach and publications strategy targeting governmental, non-governmental, media and other relevant communities and networks in Washington, DC.
 
The Communications Specialist is responsible for WRO’s outreach and communications efforts and works closely with the New York Communications Office. The Communications Specialist will also work in close collaboration with relevant UNDP Headquarters and Country Offices, UN funds and programs, as well as US Government officials, media, thematic and policy experts, multi-lateral donors and civil society mainly based in Washington, DC.
 
Impact of Results:
The key results involve the more effective communication and dissemination of information about UNDP as the UN’s global development leader with the range of important constituencies in Washington, DC. In particular, the result should be a strong contribution to the work of the Washington Office in promoting U.S. government understanding and support of UNDP.

Duties and Responsibilities

Summary of Key Functions: 
  • Planning and implementation of internal and external strategies for communications and outreach;
  • Design and maintenance of the WRO web site and other communications vehicles, including social media;
  • Support UNDP headquarters communications efforts; and
  • Media and public information liaison for the WRO.
 Planning and implementation of internal and external strategies for communications and outreach:
  • Assess communications needs and priorities for the WRO;
  • Refine and adapt WRO communications and outreach strategy based on UNDP's corporate communications strategy;
  • Constructive and timely advice to integrate advocacy and communication strategies into all aspects of UNDP’s Washington activities;
  • Propose and implement UNDP WRO outreach activities such as public speeches, roundtables, panel discussions, and joint events with Washington-based partners;
  • Develop and maintain contacts with government officials, NGOs, journalists and other key Washington policy-makers and identify targets of opportunity and vehicles to communicate with these constituencies; and
  • Design and maintain outreach list to remain in contact with key audiences.
Design and maintenance of the WRO web site, and other communications vehicles: 
  • Design (based on corporate requirements), maintain and regularly update WRO web site;
  • Prepare web content and draft regular electronic newsletter; and
  • Development of electronic updates for distribution to target audiences.
Support HQ communications efforts: 
  • Provide advice and recommendations to HQ communications staff on effective messaging, positioning and tactics to reach key Washington constituencies;
  • Dissemination of corporate advocacy materials for launching flagship initiatives and publications such as the Human Development Report;
  • Support and assist with global promotional activities and public relations campaigns to position UNDP as a leader within the development space;
  • Draft materials and serve as lead on specific global communications projects upon request of UNDP Communications Director;
  • Participate in weekly global communications conference call and provide weekly updates on communications activities to UNDP Communications Director; and
  • Assist UNDP communications officers around the globe with Washington-related inquiries and information.
Media and public information liaison for WRO: 
  • Advise WRO colleagues on media relations and handle media inquiries;
  • Development and maintenance of media contacts and lists;
  • Draft and distribute media advisories, news releases and other materials and design and organize media events, as appropriate, to promote activities of the WRO;
  • Advise and assist WRO colleagues to include media outreach activities such as interviews or press briefings in the Washington schedules of visiting UNDP officials, and arrange these activities;
  • Provide access for journalists to subject matter experts;
  • Provide effective and timely responses to public information inquiries; and
  • Provide timely strategic advice and creative solutions for dealing with sensitive   communications issues and stories.

Competencies

Corporate Competencies:
  • Demonstrates integrity by modeling the UN’s values and ethical standards.
  • Advocates and promotes the vision, mission, and strategic goals of UNDP.
  • Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability.
  • Treats all people fairly without favoritism.
Functional Competencies:
 
Knowledge Management and Learning 
  • Shares knowledge and experience and contributes to UNDP Practice Areas;
  • Encourages office staff to share knowledge and contribute to UNDP Practice Areas;
  • Develops deep knowledge in Practice Areas;
  • Demonstrates strong coaching/mentoring skills, regularly providing helpful feedback and advice to others in the office; and
  • Actively works towards continuing personal learning and development in one or more Practice Areas, acts on learning plan and applies newly acquired skills.
 Development and Operational Effectiveness 
  • Ability to elaborate and implement communications and publications strategies;
  • Demonstrated effectiveness in developing media campaigns, including well-written information about UNDP, its objectives and activities;
  • Ability to effectively manage an advocacy campaign;
  • Demonstrates excellent ability to write and communicate orally with accuracy and professionalism, often on short deadlines;
  • Demonstrated experience with social media and other multimedia tools to position and promote communications activities;
  • Ability to effectively plan and manage the communications needs of the WRO;
  • Communicates sensitively and effectively across different constituencies; and
  • Demonstrates strong IT skills.
Management and Leadership: 
  • Focuses on impact and results;
  • Leads team efforts effectively and shows conflict resolution skills;
  • Consistently approaches work with energy and a positive, constructive attitude;
  • Builds strong relationships with internal and external actors;
  • Demonstrates openness to change and ability to manage complexities; and
  • Responds positively to critical feedback and differing points of view.

Required Skills and Experience

Education:

  • Master's degree in media relations, journalism, publishing, public affairs or related fields.
Qualifications:
  • Minimum 5 years of relevant experience at the national or international level in public relations, communications or advocacy, including significant experience and networks in Washington, DC.;
  • Proven crisis communications experience;
  • Previous experience with a multilateral or international organization, NGO, or think tank is helpful but not mandatory;
  • Experience in the use of computers and office software packages, good knowledge and experience in handling of web-based management systems is highly desirable.
Language Requirements:
  • Proficiency in English is required; knowledge of another UN working language is an asset.