PR Specialist works under the direct supervision of Project Manager and is responsible for providing effective, high-quality daily support to the project in achieving the results framework of the project

Long-term mission of UNDP/GEF Project is to achieve energy efficiency and GHG emission reduction by transforming lighting market in Kazakhstan. This includes gradual replacement of   incandescent electric lamps by alternative goods of ensured quality providing their cost-effectiveness and safe disposal of mercury-containing lamps used previously.

The following four components shall be implemented to achieve the stated above:
1) formulation and implementation of the policy;
2) development of energy efficient lighting market;
3) training and public awareness;
4) demo projects disclaiming best practice and technologies applied.

A separate area of Project is education and overcoming the information barrier on energy-efficient lighting. Thus, each component of the project involves the information coverage of the project, updating the website, preparation and production of information materials in the mass media, printed materials on the project activities, etc. For the successful coverage of the project this scope of work needs an assignment of special expert in public relations.

Duties and Responsibilities

Key duties summary:
• Provide support in public awareness campaigns;
• Prepare and update information through online resources;
• Training and development of information and handouts;
• Provide administrative and organizational support to the Project in Public Relations

 
1. Provide support in public awareness campaigns in achieving the following results:
• Conducting of information campaign aimed at raising of public awareness and support of energy-efficient lighting;
• Development and implementation of the concept and plan for informing different target groups for the successful implementation of the project objectives;
• Preparation and dissemination of information materials about the experience of foreign countries on the establishment of a legal framework and incentives for energy efficiency lighting among government agencies and mass media;
• Preparation and implementation of PR-campaigns, presentations and dissemination of information and educational materials in certain different target groups of the project (administration, universities, companies, owners of residential buildings, etc.);
• Collection, processing and analysis of materials to highlight the activities of the project by all components;

2. Preparation and updating of information through online resources in achieving the following results:
• development of the section on energy-efficient lighting in conjunction with the project partners and regularly update of information material about the project activities on the web site of partner (s) of the project in three languages (English, Russian, Kazakh);
• participation in supporting of the Central Asian regional website on energy conservation measures;

3. Training and development of information and handouts in achieving of the following results:
• organization and conduct mass media meetings for journalists and other interested parties;
• production of brochures and information materials together with experts of the project;
• preparation and organization of the publication in mass media of articles on the subject of the project and its activities;

4. Provide administrative and organizational support to the Project in Public Relations
in achieving of the following results:
• participate in the preparation and conduction of seminars / roundtables / meetings (preparing press releases, organizing media work, reporting on activities, etc.);
• organization of interviews, TV, radio programs, etc.;
• trips within Kazakhstan as necessary to participate in the project and in consultation with national manager in accordance with UNDP;
• preparation of reports and other tasks as requested by Project Manager needed to achieve the objectives and project mission, as well as may be instructed by the UNDP head office.

 

The main results are the implementation of a strategy of informing of  target groups about organization and conduction of the relevant information sharing and analytical events, PR-campaigns, etc., coverage of project activities, administration and fill in/ update information on the project and on the issues of EE in buildings at the partner(s)’ website, preparation and production of information materials about the project and its activities in media, participation in the preparation and production of printed materials on the activities of the project according to Work plan.

Competencies/Critical Success Factors

CORPORATE SKILLS

-Demonstrate integrity by modeling values and UN ethic standards
-Promote UNDP vision, mission and strategies
-Demonstrate culture, gender, religion, nationality  and age tolerance and ability to adopt   

 

FUNCTIONAL SKILLS
Knowledge management and training
-Share own knowledge and experience
-Give helpful advises and comments to colleagues 
-Skills to work in team, good organizational and communicative skills

Leader’s ability and self-control
-Focus on work with a customer
-Constructive and enthusiastic approach to scope of work rendered
-Demonstrate ability to stay possessed and keep control in a stressful situation
-Response friendly to critics and dissent

RESPONSIBILITY
-Agrees own actions with experts and reports to Project Manager
-Ensures the requirements of terms of reference are met in due time and a proper manner
-Ensures complete execution of requirements stated in Services Contract
-Submits materials on works performed to the project implementation team (to the attention of Project Manager) for approval
-Focuses on work with a customer
-Subordinates directly to Project Manager in cooperation and coordination with other project experts, international and national consultants and organizations

Education: 
• University Degree/Bachelor in journalism, public relations, international relations or other relevant field

 

Experience/Skills: 
• Minimum of 4 years of work experience in the field of journalism, mass media and public relations in government or private structures;
• Experience in preparing analytical reports;
• experience in the organization of conferences, seminars, training, preparation of training materials, articles, interviews, and events related to the operation of public relations;
• Strong computer skills including ability to use Word, Power Point, Outlook Express, Internet Explorer and the other software needed for performance of works, including strong Web sites skills;

Languages: 
• Proficiency in English.
• Fluency in Russian
• Knowledge of Kazakh will be an asset.