UN WOMEN: COMMUNICATIONS SPECIALIST (SOCIAL MEDIA)



Advertised on behalf of :

Location : New York, UNITED STATES OF AMERICA
Application Deadline :28-Aug-14
Type of Contract :FTA International
Post Level :P-3
Languages Required :
English  
Duration of Initial Contract :1 year

Background

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

The Strategic Partnership Division (SPD) is responsible for proactively driving the strategic positioning of UN Women so that the size, sources and predictability of its resources help the organization achieve its strategic goals. SPD is organized into three branches: Resource Mobilization, Civil Society, and Communications.

Under the supervision of the Chief of Communications & Advocacy, the Social Media Specialist coordinates and oversees all social media policies, strategies and activities of UN Women. S/he advises and provides guidance and training for field offices and HQ. The Social Media Specialist works closely with the Web, Audio-Visual, and Media teams.


Duties and Responsibilities

Summary of Key Functions:

  • Leads UN Women’s social media policy and strategy for the organization’s global presence on social media platforms;
  • Oversees daily social media outreach and engagement around UN Women’s work and the issues of gender equality and women’s empowerment;
  • Trains Communications Officers in the field and HQ staff on the strategic use of social media for UN Women;
  • Develops and implements social media strategies around large events, initiatives and corporate priorities.

Leads UN Women’s social media policy and strategy for the organization’s global presence on social media platforms:

  • Implements UN Women’s existing social media policy throughout the organization;
  • Continuously expands UN Women’s social media policy;
  • Strategically rolls out social media accounts for regions and countries in cooperation with Regional and Country Offices;
  • Monitors new developments in the area of social media and expands UN Women’s global social media  presence on additional platforms as appropriate;
  • Collaborates with the web team to incorporate new social tools into the website;
  • Represents UN Women in interagency social media working groups.

Oversees daily social media outreach and engagement around UN Women’s work and the issues of gender equality and women’s empowerment: 

  • Ensures daily outreach on UN Women’s global social media platforms in English, Spanish and French to increase visibility of the organization’s work and its issues;
  • Ensures daily monitoring, community management and engagement on UN Women’s global social media platforms;
  • Strategically increases UN Women’s social media audience;
  • Highlights travels and activities of the Executive Director and Deputy Executive Directors on social media;
  • Develops social media assets for outreach in multiple languages, in collaboration with the Audio-Visual Specialist;
  • Strategically engages online influencers on social media; collaborates with the media team on engaging online journalists and bloggers and promotion of media coverage generated by UN Women;
  • Monitors and uses opportunities to tap into ongoing conversations, initiatives and campaigns;
  • Provides regular analytics of social media outreach;
  • Supervises consultants and interns supporting social media outreach;
  • Continuously researches new tools for social media management and analytics, and leads the procurement processes as appropriate.

Trains Communications Officers in the field and HQ staff on the strategic use of social media for UN Women:

  • Provides regularly updated social media guidance notes on the use of the different platforms;
  • Provides training to Communications Officers in the field on UN Women’s use of social media, including relevant tools;
  • Provides regular feedback with guidance to colleagues maintaining regional and country accounts;
  • Provides training to UN Women staff at HQ on the use of social media for UN Women as well as personal accounts;
  • Provides guidance to UN Women National Committees;
  • Holds trainings and presentations for other UN agencies/ departments to increase visibility of UN Women’s social media work within the UN system.

Develops and implements social media strategies around large events, initiatives and corporate priorities:

  • Develops and implements social media strategies in line with overall communications plans for campaigns, relevant international days and large events;
  • Strategically integrates social media into large conferences, such as the Commission on the Status of Women (CSW);
  • Develops social media assets for campaigns and events in multiple languages, in collaboration with the Audio-Visual Specialist;
  • Develops and disseminates social media packages for campaigns, relevant international days and large events in English, Spanish and French;
  • Provides analytics and reports on social media implementation around specific campaigns;
  • Holds online chats, calls for actions, and social media activities as appropriate;
  • Engages in and ensures UN Women representation at large digital events.

Impact of Results:

The results have a substantial impact on the visibility of UN Women in online media through targeted and strategic outreach and engagement on social media platforms.


Competencies

Core values and Guiding principles:

Integrity:

  • Demonstrate consistency in upholding and promoting the values of UN Women in actions and decisions, in line with the UN Code of Conduct.

Professionalism:

  • Demonstrate professional competence and expert knowledge of the pertinent substantive areas of work.

Cultural sensitivity and valuing diversity:

  • Demonstrate an appreciation of the multicultural nature of the organization and the diversity of its staff. Demonstrate an international outlook, appreciating difference in values and learning from cultural diversity.

Core Competencies:

Ethics and Values:

  • Demonstrate and safeguard ethics and integrity.

Organizational Awareness:

  • Demonstrate corporate knowledge and sound judgment.

Development and Innovation:

  • Take charge of self-development and take initiative.

Work in teams:

  • Demonstrate ability to work in a multicultural, multi ethnic environment and to maintain effective working relations with people of different national and cultural backgrounds.

Communicating and Information Sharing:

  • Facilitate and encourage open communication and strive for effective communication.

Self-management and Emotional Intelligence:

  • Stay composed and positive even in difficult moments, handle tense situations with diplomacy and tact, and have a consistent behavior towards others.

Conflict Management:

  • Surface conflicts and address them proactively acknowledging different feelings and views and directing energy towards a mutually acceptable solution.

Continuous Learning and Knowledge Sharing:

  • Encourage learning and sharing of knowledge.

Appropriate and Transparent Decision Making:

  • Demonstrate informed and transparent decision making.

Functional Competencies:

  • Very good understanding of major digital platforms and proven experience in strategic social media outreach at the international level;
  • Proven ability to develop and implement effective social media strategies and campaigns;
  • Proven ability to provide effective training in the area of social media;
  • Very good writing skills;
  • Good understanding of graphic/visual design and photography standards;
  • Basic understanding of content management systems;
  • Very good organizational and time management skills;
  • Proven skills in communication, networking, and advocacy;
  • Communicates sensitively, effectively and creatively across different constituencies;
  • Familiarity with UN Women and UN system;
  • Familiarity with gender issues.


Required Skills and Experience

Education:

  • Degree in Communications, Journalism, International Affairs, Public Management or a related field.

Experience:

  • A minimum of 5 years experience (post-Masters) in communications at the national or international level, including in social media management.

Languages:

  • Fluency in English (written and oral) and another official UN language is required; knowledge of additional UN languages a plus.

Application:

  • All applications must include (as an attachment) the completed UN Women Personal History form (P-11) which can be downloaded from http://www.unwomen.org/about-us/employment.
  • Kindly note that the system will only allow one attachment. Applications without the completed UN Women P-11 form will be treated as incomplete and will not be considered for further assessment.
  • Previous applicants need not reapply as their previous submissions will be considered.

Note:

In July 2010, the United Nations General Assembly created UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women. The creation of UN Women came about as part of the UN reform agenda, bringing together resources and mandates for greater impact. It merges and builds on the important work of four previously distinct parts of the UN system (DAW, OSAGI, INSTRAW and UNIFEM), which focused exclusively on gender equality and women's empowerment.


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