Background

UNDP partners with people at all levels of society to help build nations that can withstand crisis, and drive and sustain the kind of growth that improves the quality of life for everyone. With offices in more than 170 countries and territories, we offer global perspective and local insight to help empower lives and build resilient nations.

UNDP has worked in India since 1951 in virtually all areas of human development from democratic governance, to poverty eradication, to sustainable energy and environmental management. UNDP’s programmes are aligned directly with national priorities and are reviewed and adjusted annually.

UNDP India’s communications unit develops and implements communications strategies to reach out to the media and other key constituencies with UNDP’s core messages and attempts to position UNDP as a thought leader on issues of poverty reduction, inclusion, environment and climate change.

The Communications unit also supports the Resident Coordinator’s office, implementing with other UN agencies, monthly advocacy campaigns launched by the United Nations Country Team in India. Each month, these campaigns draw attention to pressing issues of inclusion, energy access, poverty eradication, social justice and achieving the MDGs in India. For more information on the campaigns, visit the UN in India website: in.one.un.org

UNDP’s social media consultant will be expected to manage all social media platforms for both UNDP and the United Nations in India and introduce new popular platforms where it can engage in conversations and advocate for issues that matter.

Duties and Responsibilities

Develop and execute a corporate social media strategy to improve UN and UNDP in India’s outreach on social media platforms including twitter, facebook, Instagram, Youtube through:

  • Developing and executing monthly social media editorial calendars with various online activities including twitter chats, Google+ Hangouts and others, in line with the United Nations joint advocacy campaigns and events;
  • Maintaining and expanding UNDP’s online communities, drafting and editing content such as photos and  information-based graphics and ensuring strategic placement as well as UNDP’s online community manager – responding to its audience’s questions and engaging them meaningfully and in line with UNDP principles;
  • Developing social media packs for important days such as World Humanitarian Day, International Poverty Day and General Assembly, Post 2015 consultations for UNDP;
  • Developing and updating list of Twitter accounts and Facebook pages of key UNDP partners to facilitate more focused group advocacy. Also identify key social media influencers and bloggers that can be invited for certain UN-related events;
  • Monitoring and providing regular analytics on UN and UNDP in India’s social media channels. Mapping the social media platforms for UN and UNDP and also do an impact analysis on social media reach;
  • Positioning UNDP and its experts on leading social media platforms;
  • Advising programme teams on leveraging social media platforms for events, conferences and talks;
  • Conducting routine training programmes for staff on how to effectively use new social media platforms;
  • Working collaboratively with UN/ UNDP’s partners to leverage social networks to enhance UN/ UNDP’s mission;
  • Increasing social media presence through live tweeting at UNDP and UN in India events.

Competencies

Functional Competencies:

  • Excellent knowledge of social media tools and applications with a special focus on community building;
  • Excellent writing and editing skills;
  • Proficient in using new technologies and web-based platforms;
  • Self-starter; organized; able to multitask and balance multiple responsibilities and also communicate independently with minimum supervision;
  • Strong visual communications skills;
  • Proven networking skills and ability to interact with staff at all levels, including senior management;
  • Graphic design capabilities are a strong asset;
  • Familiarity with UNDP and UN system is an asset;
  • Familiarity with and strong interest in development issues is desirable.

Corporate Competencies

  • Demonstrates commitment to UNDP’s mission, vision and values;
  • Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability;
  • Highest standards of integrity, discretion and loyalty.

Required Skills and Experience

Education:

  • Minimum Bachelor’s degree in Digital Marketing, Communications, Journalism, International Affairs or similar degree.

Experience:

  • Atleast two years of relevant experience in marketing, advertising or relevant field in the strategic use and monitoring of social media.

Language:

  • An excellent command of English is required.
  • Knowledge of Hindi is an asset.

Submission of proposal:

Financial Proposal:

  • Consultant shall specify his/her per day consultancy rate;
  • Any travel with prior UNDP approval will be handled separately as per rules.

CV:

  • Consultant should submit his/her updated CV with contact details of three references.

Payment Schedule:

  • Payment would be done monthly for the actual days worked and on submission of monthly progress report.
  • Please note individual consultants are not entitled for any kind of leave.

Evaluation Method and Criteria:

Cumulative analysis

The award of the contract shall be made to the individual consultant whose offer has been evaluated and determined as:

Responsive

Having received the highest score out of a pre-determined set of weighted technical and financial criteria specific to the solicitation:

  • Technical Criteria weight - 70%;
  • Financial Criteria weight - 30%.

Only candidates obtaining a minimum of 49 points (70% of the total technical points) would be considered for the Financial Evaluation.

Criteria for Technical Evaluation would be as under:

  • Qualification: 20 Marks;
  • Relevant Experience:-50 Marks

Notes:

  • Miscellaneous charges i.e. internet, phone, relocation charges, local travel etc. would not be reimbursed separately;
  • Individuals working with institutions may also apply, contract would be issued in the name of institution for the specific services of individual;
  • Please note proposals without financial proposal will not be considered;
  • CV and Financial proposal can be clubbed in one file for uploading.

Please write to sandeep.sharma@undp.org for any clarification.