UNDP Jobs - 50463- Manager, Marketing and Outreach

Manager, Marketing and Outreach

Location :

New York, UNITED STATES OF AMERICA

Type of Contract :

FTA International

Starting Date :

Application Deadline :

09-Nov-14 (Midnight New York, USA)

Post Level :

P-4

Duration of Initial Contract :

1 year (with possible extension)

Languages Required :

English

Expected Duration of Assignment :

UNDP is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence. UNDP does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.

Background

The Manager, Marketing and Outreach, is responsible for a team providing corporate communications support services and strategic outreach. The Manager, Marketing and Outreach contributes significantly to UNDP’s culture of communications and supports UNDP’s branding and marketing through development of public information, marketing, advertising and awareness-raising campaigns; production of communications products including donor-targeted materials; expanded multilingual services for translation of Communications materials; development and dissemination of strategic tools and training; as well as targeted outreach to position the organization among key partners and stakeholders.

Under the supervision of the Director of Communications and in close collaboration with the Deputy Director and other Team Managers, the Manager, Marketing and Outreach develops and implements a plan to bolster Communications efforts across the organization, with a particular focus on raising UNDP’s profile, producing and coordinating donor-related communications with the other Communications teams, and coordinating capacity-building in country offices and other Bureaux. S/he must work closely and collaboratively with the Deputy Director and other Communications Group Managers in order to strengthen UNDP’s messages across all Communications Group work including media, advocacy, online and digital communications.

The Manager, Marketing and Outreach oversees a team that includes 4 Communications Analysts/Specialists and 1 Communications Associate.

Duties and Responsibilities

Strengthen UNDP’s strategic outreach, branding, marketing and public information capacity:

Conceptualize and implement a comprehensive strategy for outreach and positioning of UNDP, including developing, coordinating, and generating external partnerships and support for branding and marketing campaigns with multiple target audiences;
Strengthen outreach to donors and other partners through strategic products and services in collaboration with the Partnerships Group, the Media and Advocacy and the Online and Digital Teams;
Review the processes and opportunities for mobilizing and training UNDP experts who can speak to external audiences on development and specific priority areas in a range of fora and in various UN languages and develop and implement a plan to support this deployment of experts as appropriate;
Leads, manages and motivates Marketing and Outreach team staff, overseeing personnel in the recruitment, performance and career management processes.

Provide editorial direction and implementation for corporate products:

In collaboration with the other Communications teams, manage the production of select corporate multilingual communications products (Illustrated Annual Report, brochures, fact sheets and other digital products, with a special focus on donor-related and targeted materials) and provide editorial support through writing, editing and/or translation services;
As an important focal point for coordination with the Partnership Group team, coordinate other donor communications requests and ideas across the other Communications Group teams.

Provide UNDP with a range of communications training options:

In close collaboration with the Media and Advocacy and Digital teams, identify communications training needs and develop appropriate tools and methods to enhance communications skills at all levels across the organization;
In collaboration with regional offices, develop and implement a communications training plan as needed for country offices, and establish measurable goals and targets for regional and country-level training needs;
In collaboration with the Media and Advocacy and the Digital Teams, develop and implement training options through deployment of in-house communications experts or identification of external communications companies to enhance communications capacities in regions and country offices.

Contribute to brand consistency and quality management through advisory support for a range of multilingual communications services and tools:

Oversee the provision of advisory services for writing/editing, translation, and dissemination of multilingual communications tools.
Develop and manage a comprehensive database of vendors – writers, editors, designers and translators;
Increase UNDP’s multilingual presence through translation services in all UN languages;
Develop multilingual tools, templates and guidelines for corporate communications products and ensure visual coherence of the UNDP brand;
Update, maintain and enhance marketing of the UNDP Communications Toolkit;
Provide marketing strategies tailored to specific clients’ needs;
Ensure consistency and common messaging in UNDP communications.

Competencies

Core competencies:

Innovation:

Ability to make new and useful ideas work.

Leadership:

Ability to persuade others to follow.

People Management:

Ability to improve performance and satisfaction.

Communication:

Ability to listen, adapt, persuade and transform.

Delivery:

Ability to get things done.

Technical/Functional:

Primary:

Brand & Quality Management:

Ability to position a UNDP brand and uphold it to a high level of quality.

Project Management:

Ability to plan, organize, and control resources, procedures and protocols to achieve specific goals.

Public Relations:

Ability to manage the spread of information between the UNDP and the Public.

Strategic Planning:

Ability to make decisions that align with strategy, vision, and mission.

Multimedia writing/editing:

Ability to originate or edit written content for media and the general public to be disseminated through press or other online outlets.

Secondary:

Learning and Development:

Knowledge of enterprise learning and development issues, concepts, and principles, and ability to apply them to enhance the fulfillment and performance of employees.

Training:

Ability to ascertain need, plan, design, and execute training.

Required Skills and Experience

Education:

Master’s degree in communications, marketing, public administration, journalism, social science, management;
First degree is acceptable with additional 2 years of relevant work experience.

Experience:

A minimum of 7 years of professional work experience in communications, including 2-3 years in a management-related role with a proven track record of excellent personnel management and strong project management;
Proven experience in developing and implementing branding and marketing campaigns and applying creative communications approaches, generating and developing new external partnerships with advertising and public relations agencies and media organizations;
Proven experience in overseeing and developing communications products for multiple audiences, including donors, policymakers, and general public;
Proven experience in overseeing implementation of training and capacity-building on communications functions and activities with multiple and diverse stakeholders.

Language:

Fluency in English is required (ability to write and edit excellently);
Fluency in another UN language is preferred ( to edit or review translation in one of the UN working languages (French/Spanish).