Background

The media can be a powerful channel of information in a society. The messages transmitted can change or reinforce social norms and behaviours and mobilize citizens to take actions. The role of the media in advancing women’s right by changing narratives and challenging stereotypes is critical. Women and the Media is one of the 12 critical areas of the Beijing Platform for Action where the media has been noted as being an influential power to challenge and change people’s perception, behaviour, and impact on policy dialogue.[1] The Action plan also underlined the need to address continuous negative projection of, degrading image of and other similar images of women through the media including through advertisement. It called for an action to intensify the media’s role in balancing unequal gender relations and promoting gender equality. In a similar manner, the recently adopted Ethiopian Women Change and Transformation Strategy (2017)[2] and the Ethiopian Women Development and Change Package (2017)[3] identified similar responsibility by the media making it one of the responsible organs to be a partner in ensuring the participation and benefit of women in the country.

The United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) works to enhance the capacity of the media and increase its awareness regarding gender equality including through successive capacity building training and availing guidelines to enable them practice gender-sensitive reporting and promote positive portrayal of women in the media. It also advocates for increased participation of women in the media, including in leadership positions. UN Women Ethiopia Country Office (ECO), has partnered with Ethiopian Broadcasting Authority (EBA) on the project ‘Enhancing the Role of Media in Promoting Gender Equality and Women in Leadership’ with the main objective to enhance the role of the media as a contributor to the achievement of gender equality, women’s participation in leadership and decision making through a balanced and non-stereotyped portrayal of women and girls in the media. Under this project, UN Women ECO has supported the development a training manual Gender Responsive Media that will be used to train journalists and media professionals. 

UN Women ECO is therefore seeking to use the services of an international consultant to review, edit, copy edit and proofread the training manual for gender responsive media to ensure the training manual is comprehensive, concise, clear and user friendly.

 

Duties and Responsibilities

  1.  SCOPE OF THE WORK

The principal tasks under the consultancy are the following:

  • Conduct a comprehensive review of the training manual with a view to ensure flow, clarity and continuity;
  • Check correctness of language- grammatically correct language, spellings of the training manual;
  • Ensure a consistent style and format throughout the document and elimination of repetition and inconsistencies;
  • Appropriate positioning and numbering of boxes, figures and tables;
  • Consistent font (s) – as relevant to headings and text;
  • Appropriate use of italicized and bolded words;
  • Ensure all footnotes, sources, references are complete and consistent as per UN Women publication guidelines;
  • After edited and copy-edited, conduct one or more rounds of proofreading, checking spelling, as well as acronyms, table of contents and other abbreviations, style consistency. etc.
  • The editor should consult the United Nations Editorial Manual and UN Women’s Gender inclusive language guideline (both documents will be provided by UN Women).
  •  The consultant should be proactive It is expected the consultant will be proactive and work closely with ECO WILG staff on the manual.

 

2.  EXPECTED OUTPUTS AND DELIVERABLES 

A copy edited and proofread of the Training Manual for Gender Responsive Media

Competencies

Compliance to UN Core Values

  • Demonstrates integrity and fairness by modelling the UN’s values and ethical standards;
  • Commitment to UN Women’s mission, vision, values and strategic goals;
  • Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability;
  • Teats all people without favoritism;
  • Fulfils all obligations to gender sensitivity and zero tolerance for sexual harassment.

Required Skills and Experience

Education

  • Advanced degree or equivalent in Gender and Media, Journalism, Language or another relevant field.

Experience and skills

Language and other skills

  • Excellent English language writing and editing skill required.
  • Computer skills: full command of all Microsoft applications