Antecedentes

Montenegro is characterized by a high level of political stability and active participation in regional, European and global integration processes. In December 2008, Montenegro applied for EU membership and officially became a candidate for EU at the European Council summit in Brussels on 17 December 2010. In December 2009, the decision of the European Council, the citizens of Montenegro enabled visa-free travel to the Schengen Agreement and the North Atlantic Treaty Organization called on Montenegro in its membership.

On 17 December 2011, Montenegro became a 156th member of the World Trade Organization (WTO). Decision of the European Council on December 9, 2011 Montenegro was invited in June 2012 to start accession negotiations with the European Union and has so far opened negotiations in nine chapters, out of which the two negotiating chapters have already been closed. The process of accession to the European Union is extremely important because it represents the backbone of the reform process in Montenegro, which reduces the risks for investors and provides improved predictability of regulatory and institutional changes.

Montenegro has good relations with all neighbors and countries in the region, and is a signatory to the agreement of the regional free trade agreement that gives the possibility of duty-free shops in the Balkans. Goods of Montenegrin origin have duty-free treatment (with very few exceptions) when exporting to the European Union, Russia, Ukraine and Turkey, as well as the signatory countries EFTA (Iceland, Norway, Liechtenstein and Switzerland).

After several years characterized by high GDP growth, a budget surplus, a record inflow of foreign direct investments, an increase in the number of employed as well as the very dynamic development of the banking system, a period of crisis and recession was experienced in 2009. After the economic recovery in 2010 and achieved real GDP growth of 2.5% in the 2011, in 2012 was recorded decrease of GDP from -2.5%. Negative economic trends characterized most countries of the region; the internal structural weaknesses have resulted in a significant slowing down of Montenegrin economy. Economic growth was recorded in the first half of 2013. According to MONSTAT real GDP growth in first half of 2013 amounted to 2.4%.

The reform processes which Government of Montenegro implemented in the past, have contributed to the country’s macroeconomic and political stability, as well as to favorable investment and business framework. Since these are the main prerequisites for attracting foreign investment, their promotion resulted in a significant increase in the inflow of foreign investments in Montenegro. Foreign direct investment per capita in Montenegro are among the highest of all the countries of Central and Eastern Europe. The most comprehensive report in the area of investment climate analysis, ' Doing Business' World Bank report, set Montenegro in 2014. on 44th place out of 189 ranked countries in the World. With the exception of Macedonia, the ranking is much higher than the placement of all the other countries in the region, including a number of European Union member states.

During 2014 UNDP jointly with the Government worked on the improvement of investment environment though establishing the coherent framework for investment promotion in Montenegro. Following that, the process of business zone management within pilot local self-government units in Montenegro was enhanced through developing capacities of the responsible local self-government representatives; developing the model of the Business Zone Management Plan for four pilot municipalities by proposing uniform management practices for business zones systemic management and more active promotion.

Deberes y responsabilidades

Objectives of the Assignment:

This assignment is driven by the need of the key beneficiary, i.e. Secretariat for development projects of Montenegro. Emphasis is placed on:

• Design of investment promotion materials;
• Upgrading of the Secretariat’s website design and content; and
• A program of training on image-building, investor facilitation, and investor servicing (including expediting registration and approval processes, providing necessary documentation for tax purposes, and other assistance in obtaining sites, utilities, etc.).

Job Content:

Under the supervision of the UNDP Project Manager and in close collaboration with the representatives of the Ministry of Economy, the consultant is expected to assist Secretariat for Development project to establish the ground for further work on Investment promotion and deliver the following results:

Development of promotional materials content for the target markets:

• Identification of priority sectors and target markets - countries from which investors interested in certain sectors could come;
• Development of appropriate Web content to be translated to appropriate languages;
• Making screenplay and content guidelines for production of appropriate video material to be translated to appropriate languages'
• Creating  appropriate content for print materials in appropriate languages;

Formulation and implementation of multichannel promotional campaign for priority economic sectors on target markets. Promotion campaign will be planned for a period of 3 years in accordance with available funding.

Formulating marketing strategies and channel selection for the priority sectors:

•   Trade Shows
•   Special events
•   Magazines and Publications
•   TV commercials
•   Internet advertising

Deliverables:

• Development of targeted promotional materials content for the target markets – 15 days – delivered by 1st of December 2015 - including up to 3 visits;
• Report on Development of targeted promotional materials content for the target markets – 1 consultant day – delivered by 1st of December;
• Medium term Multichannel promotional campaign to be developed - 18 consultant days – delivered by 1st of March 2016 – including up to 4 visits;
• Report on Formulation and implementation of multichannel promotional campaign for priority economic sectors on target markets – 1 consultant day – delivered by end of assignment.

Timing and Reporting

The Consultant is expected to work home based in course of the assignment duration (September 2015 – March, 2016) and to conduct 7 visits to Montenegro during the assignment (total days on the field should not exceed 27 days). The a/m described duties and responsibilities are due to be delivered to UNDP timely in accordance with the timeframe set by and agreed with UNDP and Ministry of Economy. The associated, envisaged international travel costs and living allowances should be included in the lump sum figure.

Competencias

Corporate Competencies:

• Demonstrates integrity by modeling the UN’s values and ethical standards;
• Promotes the vision, mission and strategic goals of UN/UNDP;
• Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability.

Functional competencies:

Development and Operational Effectiveness

• Demonstrates ability to manage complexities and work under pressure, as well as conflict resolution skills.

Leadership and Self-Management

• Ability to lead strategic planning, results-based management and reporting;
• Builds strong relationships with clients, focuses on impact and result for the client and responds positively to feedback;
• Consistently approaches work with energy and a positive, constructive attitude;
• Demonstrates good oral and written communication skills;

Habilidades y experiencia requeridas

Education:

• Master Degree in economy, business or a related area (M.Sc. or MBA).

Experience:

• A minimum of ten (10) years of experience in a policy making, management/project coordination capacity with progressively increasing responsibilities, preferably with Government, an International Organization, a donor agency or an NGO;
• Understanding the issues related to the role investment plays in the economy, particularly in a developing country context;
• At least seven (7) years of experience in investment promotion and attraction and national competitiveness in the Western Balkans Region;
• Knowledge of investment policies in the Western Balkans region, as well as, best practice economies;
• Familiarity with national policy priorities;
• Familiarity with change management and Public Administration Reform issues and institutions at central and local levels, especially in transitional economies, would be an advantage;
• Computer proficiency (MS Office package, Internet).

Language:

• Proficiency in English and local language is requirement.

Criteria for selection:

Combined Scoring method will be used. When using this weighted scoring method, the award of the contract should be made to the inidividual consultant whose offer has been evaluated and determined as:

• Responsive, compliant, acceptable; and
• Having received the highest score out of a pre-determined set of weighted technical and financial criteria specific to the solicitation.
• Technical criteria weigth - 70% (Background and education 10%; Relevant previous experience 20% Substantial knowledge/Required competencies 30% Required language 10%);
• Financial criteria weight - 30%;
• Only offerors obtaining a minimum 490 points for technical criteria will be considered for the financial evaluation;
• For more information on procurement methodology for Individual Contractors, please refer to Procurement Notice.

Application Procedure:

• Interested applicants are requested to submit their applications by August, 5th,  2015 by using the Apply now button. The application should contain a duly completed Personal History Form (P11) that can be downloaded from http://www.me.undp.org/content/montenegro/en/home/operations/jobs.html;
• Only the short-listed applicants will be contacted and requested to submit a letter of interest including a price quotation indicating the lump sum (in EUR) requested for the work envisaged in the section "Description of Responsibilities".