International Consultant - Social Media and Web Visibility, WeEmpowerAsia Programme



Advertised on behalf of :

Location : Home Based
Application Deadline :30-Jul-21 (Midnight New York, USA)
Type of Contract :Individual Contract
Post Level :International Consultant
Languages Required :
English  
Starting Date :
(date when the selected candidate is expected to start)
10-Aug-2021
Duration of Initial Contract :8 months
Expected Duration of Assignment :10 August 2021 – 31 March 2022 with possibility of extension until 30 June 2022

UNDP is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.

UNDP does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.


Background

I. Background

 

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

 

Through the regional office for Asia and the Pacific based in Bangkok and a number of country and multi-country offices, UN Women builds on a long history of support to governments and women’s movements. UN Women’s programs in Asia and the Pacific focus on ending violence against women, humanitarian action and disaster risk reduction, women’s economic empowerment, CEDAW and women’s human rights, peace and security, governance and HIV/AIDS. For more information about UN Women in Asia and the Pacific, visit the official website.

 

WeEmpowerAsia

 

This position is based within the EU-funded WeEmpowerAsia (WEA) programme, UN Women Regional Office for Asia and the Pacific (ROAP), a collaborative effort between the Regional Office of UN Women for Asia and the Pacific (ROAP) and the European Union (EU), which is funding the programme under its Partnership Instrument. With this programme, the two entities will leverage their joint commitment to enhance women’s economic empowerment globally. They each have longstanding experience and partnerships in the Asian region. UN Women will apply its triple mandate of normative, operational and coordination actions and use its convening power to bring multiple stakeholders together for effective collaboration. EU brings valuable private and public sector partnerships across sectors as well as its solid expertise in trade and economic development.

 

The overall objective of the WEA programme is that more women lead, participate and have access to enhanced business opportunities and leadership within the private sector to advance sustainable and inclusive growth. The programme will achieve this through three complementary outcome areas to be implemented in seven selected middle-income countries of Asia (China, India, Indonesia, Malaysia, Philippines, Thailand and Viet Nam) in Asia:

 

  • ADVOCACY: Women’s networks, public institutions, and the private sector will collaborate and share expertise and knowledge to build an enabling business environment for women’s economic empowerment in the workplace and in the marketplace;

 

  • ENTREPRENEURSHIP: The capacity of women-owned businesses and women entrepreneurs will be developed to enable them to engage with government and private sector corporations in policy development and dialogues for advancing women’s economic empowerment, and;

 

  • BUSINESS ENGAGEMENT: The private sector will be supported to implement gender-sensitive practices and culture within their businesses through the take-up of the Women Empowerment Principles (the WEPs – a set of guiding principles to achieve gender equality within companies).

 

Ultimately, the programme will contribute to the achievement of gender equality through enabling women’s increased participation in the labour force and in the market place, improved opportunities for women entrepreneurship and business start-ups, and through strengthening of corporate sector’s commitment and action to ensure gender equality in business culture and practices.

 

The guiding platform for the WEA programme is the Women’s Empowerment Principles (WEPs), a set of seven principles for businesses to strengthen gender equality in the workplace, marketplace and community. The WEPs are jointly developed by UN Women and UN Global Compact and draw on the commitments and implementation by private companies worldwide.


Duties and Responsibilities

II. Scope of work

Under the supervision and guidance of the Regional Programme Manager, the consultant will undertake the following tasks:

 

  • Manage WeEmpowerAsia social media and website presence

- Regional lead for reviewing, approving and posting social media and website content (including press releases, news articles, media advisories, publications pages and other public information materials, among others) for WEA regional and country offices, including focal point for coordinating with UN Women HQ and WEPs Secretariat social media and website teams, as well as Goodwill Ambassadors, Champions and Influencers, along with providing guidance on social media strategy and best practices

- Support the creation of social media content and cascading of content materials and roll-out plans across regional and country offices for specific events and activities, to be decided with Marketing and Events National Consultant (starting from December 2021 to March 2022 with possibility for the extension until June 2022)

- Support the review and approvals process of visually compelling digital materials for internal and external communications such as graphics, banners, flyers, publications and videos, in line with EU and UN Women communications and visibility requirements

 

  • Support WeEmpowerAsia events

- Regional lead on strategy and execution of livestreaming of major events

 

  • Develop WeEmpowerAsia newsletters

- Prepare ad-hoc and quarterly newsletters (bulletins) for WEA stakeholders on MailChimp (August 2021 – March 2022)

 

III. Expected deliverables and timeline

 

No.

Deliverables

Timeline

1.

Highlighted activities for August 2021

- WEPs Awards 2021: highlight new judges and number and quality of applications; promote upcoming national ceremonies

- Advocacy Day: World Entrepreneurship Day, Aug 21

- Advocacy Day: Women’s Equality Day, Aug 26

• Status Report on support provided to WEA regional and country offices on social media including social media posting, scheduling and content review.

• Status Report on support provided on reviewing public information and visual materials including press releases, quotes from management, media advisories, event announcers, website publication entries, graphics, banners, flyers, and videos, among others, in line with UN Women editorial standards and EU donor visibility requirements.

• Status report on regional social media and website performance and analysis, identifying gaps and opportunities to increase visibility, engagement, and outreach.

• Status Report on support provided to WEA regional and country offices on strategy and execution of livestreaming of major events on social media and the web

• Status report on support provided with up to 2 Mailchimp emails (newsletter/bulletin format) and related coordination

 

25 August 2021

2.

Highlighted activities for September 2021

- WEPs Awards 2021: promote upcoming national ceremonies
- Advocacy Day: Equal Pay Day, Sep 18

 

• Status report on support provided to WEA regional and country offices on social media including social media posting, scheduling and content review.

• Status report on support provided on reviewing public information and visual materials including press releases, quotes from management, media advisories, event announcers, website publication entries, graphics, banners, flyers, and videos, among others, in line with UN Women editorial standards and EU donor visibility requirements.

• Status report on regional social media and website performance and analysis, identifying gaps and opportunities to increase visibility, engagement, and outreach.

• Status report on support provided to WEA regional and country offices on strategy and execution of livestreaming of major events on social media and the web

• Status report on support provided with up to 2 Mailchimp emails (newsletter/bulletin format) and related coordination

 

25 September 2021

3.

Highlighted activities for October 2021

- WEPs Awards 2021: promote upcoming and provide coverage of national ceremonies; highlight national winners and awardees; promote upcoming regional awards ceremony

- Preparation and design of Unpaid Care Work Publication, 20-30 pages, including social media package

 

• Status report on support provided to WEA regional and country offices on social media including social media posting, scheduling and content review.

• Status report on support provided on reviewing public information and visual materials including press releases, quotes from management, media advisories, event announcers, website publication entries, graphics, banners, flyers, and videos, among others, in line with UN Women editorial standards and EU donor visibility requirements.

• Status report on regional social media and website performance and analysis, identifying gaps and opportunities to increase visibility, engagement, and outreach.

• Status report on support provided to WEA regional and country offices on strategy and execution of livestreaming of major events on social media and the web

• Status report on support provided with up to 2 Mailchimp emails (newsletter/bulletin format) and related coordination

 

25 October 2021

4.

Highlighted activities for November 2021

 

- Regional WEPs Awards ceremony

- WEPs Awards 2021: promote upcoming events and provide coverage of regional ceremony on Nov 18; highlight winners and awardees; recap of regional event

- Advocacy Day: Women’s Entrepreneurship Day, Nov 19

- Launch of Unpaid Care Work Publication and social media package

 

• Status report on support provided to WEA regional and country offices on social media including social media posting, scheduling and content review.

• Status report on support provided on reviewing public information and visual materials including press releases, quotes from management, media advisories, event announcers, website publication entries, graphics, banners, flyers, and videos, among others, in line with UN Women editorial standards and EU donor visibility requirements.

• Status report on regional social media and website performance and analysis, identifying gaps and opportunities to increase visibility, engagement, and outreach.

• Status report on support provided to WEA regional and country offices on strategy and execution of livestreaming of major events on social media and the web

• Status report on support provided with up to 2 Mailchimp emails (newsletter/bulletin format) and related coordination

 

25 November 2021

 

 

5.

Highlighted activities for December 2021

 

- Unpaid Care Work Publication social media promotion

- Advocacy Day: Human Rights Day, Dec 10

- Year-end newsletter on annual highlights and upcoming events for 2022

 

• Status report on support provided to WEA regional and country offices on social media including social media posting, scheduling and content review and content creation.

• Status report on support provided on reviewing public information and visual materials.

• Status report on regional social media and website performance and analysis, identifying gaps and opportunities to increase visibility, engagement, and outreach.

• Status report on support provided to WEA regional and country offices on strategy and execution of livestreaming of major events on social media and the web

• Status report on support provided with up to 2 Mailchimp emails (newsletter/bulletin format) and related coordination

 

25 December 2021

6.

Highlighted activities for January 2022

 

Preparation of upcoming International Women’s Day / Ring the Bell for Gender Equality series

 

• Status report on support provided to WEA regional and country offices on social media including social media posting, scheduling and content review and content creation.

• Status report on support provided on reviewing public information and visual materials.

• Status report on regional social media and website performance and analysis, identifying gaps and opportunities to increase visibility, engagement, and outreach.

• Status report on support provided to WEA regional and country offices on strategy and execution of livestreaming of major events on social media and the web

• Status report on support provided with up to 2 Mailchimp emails (newsletter/bulletin format) and related coordination

 

25 January 2022

7.

Highlighted activities for February 2022

 

Promotion of upcoming International Women’s Day / Ring the Bell for Gender Equality series

 

- Preparation and design of ASEAN Policy Brief, including social media package

 

• Status report on support provided to WEA regional and country offices on social media including social media posting, scheduling and content review and content creation.

• Status report on support provided on reviewing public information and visual materials.

• Status report on regional social media and website performance and analysis, identifying gaps and opportunities to increase visibility, engagement, and outreach.

• Status report on support provided to WEA Regional and Country Offices on planning and livestreaming of major events on social media and the web

• Status report on support provided with up to 2 Mailchimp emails (newsletter/bulletin format) and related coordination

 

25 February 2022

8.

Highlighted activities for March 2022

 

Promotion of upcoming International Women’s Day / Ring the Bell for Gender Equality series

 

- Preparation and design of ASEAN Policy Brief, including social media package

• Status report on support provided to WEA regional and country offices on social media including social media posting, scheduling and content review and content creation.

• Status report on support provided on reviewing public information and visual materials.

• Status report on regional social media and website performance and analysis, identifying gaps and opportunities to increase visibility, engagement, and outreach.

• Status report on support provided to WEA Regional and Country Offices on planning and livestreaming of major events on social media and the web

• Status report on support provided with up to 2 Mailchimp emails (newsletter/bulletin format) and related coordination

 

25 March 2022

 


Competencies

IV. Required qualifications

  • Master’s degree in Communications, Journalism or related field. A Bachelor’s degree in Communication, Journalism or related field with 2 additional years of relevant experience can be accepted in lieu of Master’s degree.
  • Minimum 5 years’ experience in communications, journalism, or related field preferably with international organizations/companies.
  • At least 5 years of professional work experience at national or international level in public relations, communications or advocacy, including in media relations;
  • Experienced use of social media management, audience and influencer research, productivity, collaboration and project management tools, such as Hootsuite and others.
  • Previous experience with UN Women an advantage.
  • Experience working with the teams in the Asia Pacific region a major advantage.
  • Language Requirements: Strong written and communication skills in English.

 

V. Core Values and Competencies

 

In addition to the aforementioned requirements and qualifications, it is important that the consultant shares the core values and core competencies of the organization.

 

Core Values

  • Respect for Diversity
  • Integrity
  • Professionalism

Core Competencies

  • Awareness and Sensitivity Regarding Gender Issues
  • Accountability
  • Creative Problem Solving
  • Effective Communication
  • Inclusive Collaboration
  • Stakeholder Engagement
  • Leading by Example

Functional Competencies

  • Strong judgement in reputational risk and demonstrated experience in crisis communications.
  • Proven ability to shape, develop, implement and optimize social media moderation strategies for an international organization that can be customized for a wide range of channels.
  • Experience managing digital communication channels (especially social media channels) is needed.
  • Understanding of current trends and best practices in digital communication, social media engagement and best in class digital and social media platforms in both developing and developed regions.
  • An organized and agile team player with high attention to detail and ability to prioritize tasks.
  • Comfortable working independently with flexible hours and managing one’s own time and responsibilities.

 

Please visit this link for more information on UN Women’s Core Values and Competencies:

https://www.unwomen.org/-/media/headquarters/attachments/sections/about%20us/employment/un-women-values-and-competencies-framework-en.pdf?la=en&vs=637

 

VI. Contract Duration and Duty Station

The consultant will work under the supervision of the Regional Programme Manager, WeEmpowerAsia Programme, UN Women Regional Office for Asia and the Pacific. The duration of the consultancy starts 10 August 2021 to 31 March 2022 (with possibility of extension until 30 June 2022). This consultancy is home-based, the consultant shall be working remotely for the UN Women Regional Office for Asia and the Pacific. Payment will be made on a monthly lumpsum basis.


Required Skills and Experience

VII. Evaluation

Applications will be evaluated based on the cumulative analysis.

  • Technical Qualification (100 points) weight; [70%]
  • Financial Proposal (100 points) weight; [30%]

 

A two-stage procedure is utilised in evaluating the applications, with evaluation of the technical application being completed prior to any price proposal being compared. Only the price proposal of the candidates who passed the minimum technical score of 70% of the obtainable score of 100 points in the technical qualification evaluation will be evaluated.

Technical qualification evaluation criteria:

The total number of points allocated for the technical qualification component is 100. The technical qualification of the individual is evaluated based on following technical qualification evaluation criteria:

 

           Technical Evaluation Criteria

Obtainable Score

A) Education

  • Master’s degree in Communications, Journalism, or related field. A Bachelor’s degree in Communication, Journalism or related field with 2 additional years of relevant experience can be accepted in lieu of Master’s degree.

 

20 %

B) Experience and skills

  • Minimum 5 years’ experience in communications, journalism, or related field preferably with international organizations/companies.
  • At least 5 years of professional work experience at national or international level in public relations, communications or advocacy, including in media relations;
  • Experienced use of social media management, audience and influencer research, productivity, collaboration and project management tools, such as Hootsuite and others.
  • Previous experience with UN Women an advantage.
  • Experience working with the teams in the Asia Pacific region a major advantage.

70 %

C) Language and report writing skills

  • Strong written and communication skills in English

10 %

Total Obtainable Score

100 %

 

Only the candidates who have attained a minimum of 70% of total points will be considered as technically qualified candidates who may be contacted for validation interview.

 

Financial/Price Proposal evaluation:

  • Only the financial proposal of candidates who have attained a minimum of 70% score in the technical evaluation will be considered and evaluated.
  • The total number of points allocated for the price component is 100.
  • The maximum number of points will be allotted to the lowest price proposal that is opened/ evaluated and compared among those technical qualified candidates who have attained a minimum of 70% score in the technical evaluation. All other price proposals will receive points in inverse proportion to the lowest price.

 

VIII. Submission of application

Interest candidates are encouraged to submit electronic application to UNDP website: https://jobs.undp.org/cj_view_jobs.cfm and UN Women website: https://asiapacific.unwomen.org/en/about-us/jobs as well to hr.bangkok@unwomen.org  with dollaporn.intrroong@unwomen.org in copy, no later than 30 July 2020, 23:59 Bangkok, Thailand time.

Submission package includes:

  • Writing sample
  • Sample of communication project
  • Financial proposal: the financial proposal shall specify a lump sum total amount breaking down the daily professional fee, proposed number of working days and travel related cost (i.e. airfare from the consultant’s home location to Bangkok, visa fee). Please see the financial proposal template as below:

 

Items

Amount (USD)

1. Lump Sum fee (equivalent to daily fee x no. of days)

 
  • August 2021:

• Status Report on support provided to WEA regional and country offices on social media including social media posting, scheduling and content review.

• Status Report on support provided on reviewing public information and visual materials including press releases, quotes from management, media advisories, event announcers, website publication entries, graphics, banners, flyers, and videos, among others, in line with UN Women editorial standards and EU donor visibility requirements.

• Status report on regional social media and website performance and analysis, identifying gaps and opportunities to increase visibility, engagement, and outreach.

• Status Report on support provided to WEA regional and country offices on strategy and execution of livestreaming of major events on social media and the web

• Status report on support provided with up to 2 Mailchimp emails (newsletter/bulletin format) and related coordination

 

  • September 2021:

• Status report on support provided to WEA regional and country offices on social media including social media posting, scheduling and content review.

• Status report on support provided on reviewing public information and visual materials including press releases, quotes from management, media advisories, event announcers, website publication entries, graphics, banners, flyers, and videos, among others, in line with UN Women editorial standards and EU donor visibility requirements.

• Status report on regional social media and website performance and analysis, identifying gaps and opportunities to increase visibility, engagement, and outreach.

• Status report on support provided to WEA regional and country offices on strategy and execution of livestreaming of major events on social media and the web

• Status report on support provided with up to 2 Mailchimp emails (newsletter/bulletin format) and related coordination

 

  • October 2021:

• Status report on support provided to WEA regional and country offices on social media including social media posting, scheduling and content review.

• Status report on support provided on reviewing public information and visual materials including press releases, quotes from management, media advisories, event announcers, website publication entries, graphics, banners, flyers, and videos, among others, in line with UN Women editorial standards and EU donor visibility requirements.

• Status report on regional social media and website performance and analysis, identifying gaps and opportunities to increase visibility, engagement, and outreach.

• Status report on support provided to WEA regional and country offices on strategy and execution of livestreaming of major events on social media and the web

• Status report on support provided with up to 2 Mailchimp emails (newsletter/bulletin format) and related coordination

 

  • November 2021:

• Status report on support provided to WEA regional and country offices on social media including social media posting, scheduling and content review.

• Status report on support provided on reviewing public information and visual materials including press releases, quotes from management, media advisories, event announcers, website publication entries, graphics, banners, flyers, and videos, among others, in line with UN Women editorial standards and EU donor visibility requirements.

• Status report on regional social media and website performance and analysis, identifying gaps and opportunities to increase visibility, engagement, and outreach.

• Status report on support provided to WEA regional and country offices on strategy and execution of livestreaming of major events on social media and the web

• Status report on support provided with up to 2 Mailchimp emails (newsletter/bulletin format) and related coordination

 

  • December 2021:

• Status report on support provided to WEA regional and country offices on social media including social media posting, scheduling and content review and content creation.

• Status report on support provided on reviewing public information and visual materials.

• Status report on regional social media and website performance and analysis, identifying gaps and opportunities to increase visibility, engagement, and outreach.

• Status report on support provided to WEA regional and country offices on strategy and execution of livestreaming of major events on social media and the web

• Status report on support provided with up to 2 Mailchimp emails (newsletter/bulletin format) and related coordination

 

  • January 2022:

• Status report on support provided to WEA regional and country offices on social media including social media posting, scheduling and content review and content creation.

• Status report on support provided on reviewing public information and visual materials.

• Status report on regional social media and website performance and analysis, identifying gaps and opportunities to increase visibility, engagement, and outreach.

• Status report on support provided to WEA regional and country offices on strategy and execution of livestreaming of major events on social media and the web

• Status report on support provided with up to 2 Mailchimp emails (newsletter/bulletin format) and related coordination

 

  • February 2022:

• Status report on support provided to WEA regional and country offices on social media including social media posting, scheduling and content review and content creation.

• Status report on support provided on reviewing public information and visual materials.

• Status report on regional social media and website performance and analysis, identifying gaps and opportunities to increase visibility, engagement, and outreach.

• Status report on support provided to WEA Regional and Country Offices on planning and livestreaming of major events on social media and the web

• Status report on support provided with up to 2 Mailchimp emails (newsletter/bulletin format) and related coordination

 

  • March 2022:

• Status report on support provided to WEA regional and country offices on social media including social media posting, scheduling and content review and content creation.

• Status report on support provided on reviewing public information and visual materials.

• Status report on regional social media and website performance and analysis, identifying gaps and opportunities to increase visibility, engagement, and outreach.

• Status report on support provided to WEA Regional and Country Offices on planning and livestreaming of major events on social media and the web

• Status report on support provided with up to 2 Mailchimp emails (newsletter/bulletin format) and related coordination

 

2. Others (please provide details as applicable)

 

Total Financial Proposal

 

 

IX. Payments

Payments for this consultancy will be based on the achievement of each deliverable and certification that each has been satisfactorily completed. Payments will not be based on the number of days worked but on the completion of each stated deliverable within the indicated timeframes.



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