Background
Interest candidate has to access procurement notice Ref.: IC/UNDP/SPOI/161/2021 - Expert Consultant for Development of Communication Strategy for National Action Plan for Sustainable Palm Oil (NAP SPO) at the following link: https://procurement-notices.undp.org/view_notice.cfm?notice_id=85417
We encourage you to submit your application through this website and send the complete application to bids.id@undp.org (only application with complete supporting document received in bids.id@undp.org before or at the closing date will be proceed).
The Presidential Instruction No 6/2019 about the National Action Plan for Sustainable Palm Oil for 2019 – 2024, hereon called as NAP SPO, was enacted in 2019 to improve the Indonesian Palm Oil governance due to the significant contribution of the commodity towards the Indonesian economy. Mandated to fourteen line-ministries and 26 palm-oil center provinces, it aimed for the sustainable practice of the palm oil production under five components:
1) Strengthen the data, coordination, and infrastructure;
2) Improve the smallholders’ capacity and capabilities;
3) Environmental management and monitoring;
4) Implement the plantation governance and dispute resolution;
5) Support the implementation of Indonesian Sustainable Palm Oil (ISPO) and increase the market access of palm oil product.
The NAP SPO is currently implemented and carried out by National Implementation Team led by the Coordinating Ministry for Economic Affairs (CMEA) and being regularly monitored by a Secretariat Team, led by Ministry of Agriculture (MoA). The NAP SPO reporting to the presidential office is presented in six-monthly period, comprising of inputs from the line ministries and multi stakeholder contribution such as private sectors and civil society organizations working on sustainable palm oil issues. Currently, there are already three reporting cycles that have been achieved. The abovementioned communication strategy shall equip the Secretariat to strengthen multi stakeholders’ awareness on the NAP and in the end increase the multi stakeholder participation in the reporting.
The main objectives of this strategy are to provide general guidelines for the National Implementation Team to strengthen its communication activities to support NAP SPO implementation by improving multi stakeholder awareness and commitment on the NAP and in the end increase the multi stakeholder participation in the implementation and the reporting.
The Sustainable Palm Oil Initiative (SPOI), a partnership program between MoA and UNDP Indonesia, sees the importance of the availability of communication strategy for NAP SPO for specific implementation period to serves as integrated and comprehensive guideline to promote NAP SPO. Within this context, UNDP is seeking to hire an expert consultant to develop the communication strategy for NAP SPO for the implementation year 2022 – 2024.
In general, the consultant is expected to provide the analysis of current communication activities and capacity of NAP SPO Secretariat and the National Implementation Team, as well as to identify the proper communication objectives and priorities, target audiences, key messages, practices, channels and media for the dissemination of information about NAP SPO that in the end improve the multistakeholder awareness and participation on the NAP SPO reporting in the national and sub-national level.
Duties and Responsibilities
Scope of Works:
The Consultant is to work over an initial three-month period to:
- Conduct desk review and analysis towards the socialization and communication activities of palm oil-related policies and regulations, also to assess the existing communication capacity and communication channel used by the NAP SPO National Implementation Team.
- Identify and conduct consultation meetings/FGD with relevant stakeholders including but not limited to, Coordinating Ministry for Economic Affair, Ministry of Agriculture, and UNDP SPOI team, to better understand the progress and challenge in communicating policies and regulation related to sustainable palm oil especially for NAP SPO, as well as to gather expectation on the communication strategy based on the stakeholder perspective. The consultation meeting shall include different type of stakeholders relevant to NAP SPO (national and subnational government, donor, private sectors, NGO/CSO, association, and smallholder groups.
- Based on the analysis, develop the Communication Strategy for NAP SPO that covers 2022 – 2024 program activities, that includes:
- strategy structure (communication goals, communication objectives, expected results, etc.);
- a well-defined, designated, differentiated, and fragmented target audience analysis based on NAP SPO stakeholder lists;
- goals, key messages, methods and types of communication for each target audience with taking into account the availability of communication tools at different levels;
- proposed list of communication products and activities for the effective awareness-raising on the NAP SPO and improve stakeholder participation on the reporting, tailored to each target stakeholders;
- approaches for working with appropriate communication channels or media, methods of dissemination/provision/transmission of information in various types, formats and forms to improve the effectiveness of NAP SPO communication activities;
- recommendation on communication work plan with specific goals, results, indicators, key actors, and tools for implementing the strategy;
- guideline for effective monitoring plan for the Strategy implementation and the work plan;
- Present the draft of Communication Strategy to UNDP SPOI project team and its key counterparts including the result of communication mapping and analysis, result of consultation with relevant stakeholders, recommended communication strategy and the proposed communication plan for 2022 – 2024 as mentioned in point 3.
- Produce brief information sheet on Communication Strategy for NAP SPO (max 10 pages) to briefly summarizes the necessary communication plan for NAP SPO.
- Produce slide deck on Communication Strategy for NAP SPO to be used for NAP SPO outreach and engagement activities.
Competencies
Competencies and special skills requirement:
- Strong ability to work independently and in a team.
- Has excellent interpersonal communications and diplomacy skills.
- Has excellent analytical and writing skills especially in corporate reporting context.
- Strong communication and presentation skills in Bahasa Indonesia and English
Languages
Fluency in English and Bahasa Indonesia both verbally and written.
Required Skills and Experience
Academic Qualifications
Master’s degree in communication studies, social studies, development studies, public relation, journalism, marketing, or similar field.
Years of experience
- Minimum 10 years of professional experience working in communication studies, marketing, public relation, strategic communication, and the similar field.
- Experience in conducting communication research and study with the focus in Indonesian policies and regulation especially on sustainable commodity production.
- Experience working with Indonesian government in the ministerial level, and international