Background

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

UN Women’s Country Office based in Dili, Timor-Leste, works to accelerate the advancement of gender equality and the empowerment of women through the strengthening of strategic partnerships, technical and policy advisory services and advocacy with governmental, inter-governmental, civil society partners and youth. In addition, UN Women CO is charged with leading and coordinating the UN system’s work on gender equality, including through ensuring accountability for results.

Reporting to the Communications Officer, the Digital Communications Consultant will be responsible for assisting in the planning and implementation of the digital communications and visibility strategies to increase the standing and awareness of UN Women with partners, the media, and the public.

The Digital Communications Consultant works in close collaboration with the Programme, Operations and technical teams in the Country Office, HQ/Regional communications teams, staff of other UN Agencies, Government officials, media, multilateral and bilateral donors and civil society partners.

Duties and Responsibilities

1. Design and implement digital media campaigns aligned with priorities of the UN Women with key partners, including government, civil society, private sectors, youth and other UN agencies.
2. Create and craft compelling digital content which engages audiences in a dynamic, interactive and meaningful way that sparks conversations around issues related to UN Women’s mandate.
3. Contribute to key policy discussions to ensure key digital priorities are addressed in planning of campaigns for the UN Women and take lead on digital campaigns with other UN agencies and partners.
4. Ensure that the production of communication products and materials for digital platforms including UN Women in Timor-Leste websites, social media channels and other digital platforms is timely executed and followed up to support country online communication strategy, regional and global campaigns and priorities and to support resource mobilization as set out in the work plan.
5. Develop and implement informed, cross-platform social media and digital marketing strategies and support management to make informed decisions regarding digital strategy.
6. Provide assistance to develop, implement and M&E digital campaigns, ensuring regular contact with creative agencies, vendors, partners involved in campaigns is established.
7. Regular monitoring and evaluation activities are undertaken according to the work plan to ensure maximum impact and continuous improvement of country online communication efforts. Ensure results and reports are prepared and shared on a timely basis.
8. Develop and design advocacy based visual communication materials such as infographics and social media graphics for campaigns and strategic events.
9. Explore innovative ways of storytelling and develop interactive multimedia communication assets.
10. Provide social media and design support for campaigns and events.
11. Work on creating a strong yet distinct visual language for UN Women in Timor-Leste respective digital assets.
12. Perform other tasks as assigned by supervisor.

The Digital Media Consultant is expected to carry out the following responsibilities:

• Online Communication Strategy:

1. Design and implement digital media campaigns aligned with priorities of the UN and UN Women;
2. Measure and report on the performance of all digital marketing campaigns;
3. Monitor and track social media networks to analyze feedback from users and provide them with more information when required.
4. Identify trends and insights, and optimize spend and performance based on the insights;
5. Keep the UN Women social media channels up-to-date.
6. Support online reputation management.
7. Design and implement online marketing plans for social media.

• Partnerships for Campaigns/Publication:

1. Network with media outlets (digital and print) to periodically place stories, articles, op-eds and reports from UN Women India’s interventions.
2. Explore and develop more partnerships to enhance the digital footprint of the office
3. Identify key influencers and partners who can help amplify UN Women voice and interact with them on regular basis

• Content Production:

1. Support development of online communication work plan and implement the tasks as assigned
2. Gather content and coverage of relevant country efforts to identify effective relevant country programme activities and results. Develop complementary, country specific and local community materials and activities
3. Produce advocacy and communication materials (e.g. images, video, Facebook posts, tweets, photo galleries, social media packages, etc.) that meet the country and global standards
4. Assist in drafting and editing content for social media, as appropriate.
5. Recommend appropriate information and communication materials for use on social media platforms
6. Recommend established contacts, networks, resources and processes to support online communication activities.
7. Repurpose archived content and optimize (existing) asset utilization, such as videos and photos, to create digital products that are digitally trendy and up to date.
8. Design visual communication materials to highlight UN Women Timor-Leste’s work online through infographics and data visualization.

• Campaign Management:

1. Produce concept notes and briefings for the selection of creative agencies to be engaged in the design of digital campaigns
2. Coordinate inputs from programme sections and make sure the narrative of the campaigns is aligned with UN Women priorities and the SDGs
3. Liaise with agencies and partners and provide the information required
4. Give inputs to improve creative proposals and online media plans in order to amplify the impact of the campaigns
5. Follow up campaign implementation and performance
6. Elaborate monitoring reports using social media analytic/listening tools and assist in the evaluation process, by working on creating ToR, establishing indicators, doing desk reviews and other tasks as required.  

• Monitoring and evaluation

1. Monitor and evaluate the appropriate and timely dissemination of advocacy and communication materials to target audiences and participate in the evaluation of their impact. Monitor and evaluate the use and effectiveness of online/social media materials.
2. Monitor the public perception of UN Women on digital platforms and recommend appropriate action to maintain a positive image for the organization and support to the issues it promotes. For this the use of social media analytic/listening tools
3. Ensure good quality data collection, analysis and evaluation and reporting to ensure effective communication strategies, planning and effective and efficient advocacy.
4. Produce reports in order to measure and optimize social media marketing and brand positioning.
5. Undertake lessons learned review of successful and unsuccessful communication experiences as directed by supervisor.

 Expected Deliverables

1. EXPECTED OUTCOMES AND RESULTS

• Advocacy/Advancing a Policy-Oriented Agenda

Information for advocacy products:

1. Ensure successful communication of relevant information to variety of audiences for advocating UN Women’s mandate;
2. Ensure maintenance of network of contacts with a variety of stakeholders to promote a better understanding of UN Women’s mandate and to support advocacy efforts.

• Building Strategic Partnerships

Maintaining a network of contacts in digital and print media

1. Fully established network of contacts for publishing of articles, stories, op-ed, reports, etc. in major digital media outlets and traditional print media (Tetun, English andPortugues).
2. Successfully analyse and select materials for strengthening strategic alliances with partners and stakeholders;
3. Ensure establishing and nurturing positive communication with partners.

• Promoting Organizational Learning and Knowledge Sharing

Basic research and analysis

1. Ensure generating of new ideas and approaches, research best practices and propose new, more effective ways of doing things;
2. Ensure successful documentation and analysis of innovative strategies and new approaches.

Competencies

Competencies

Core Values:

• Respect for Diversity
• Awareness and Sensitivity Regarding Gender Issues
• Creative Problem Solving
• Effective Communication
• Inclusive Collaboration
• Stakeholder Engagement

Leading by Example Please visit this link for more information on UN Women’s Core Values and Competencies:

https://www.unwomen.org/sites/default/files/Headquarters/Attachments/Sections/About%20Us/Employment/UN-Women-values-and-competencies-framework-en.pdf

Functional Competencies:

• Strong commitment to gender equality and the empowerment of women, with demonstrated experience of researching or working on gender issues;
• Strong research and writing skills, with strong analytical skills and creative thinking;
• Ability to think and work logically and work precisely with attention to detail;
• Initiative, sound judgment and demonstrated ability to work harmoniously with staff members of different national and cultural backgrounds;
• Previous experience (also volunteer experience) from the non-profit sector is an advantage.
• Ability to multi-task and address competing priorities
• Ability to produce quality deliverables in a timely manner
• Strong computer skills, including Word, Excel, and Power Point

Required Skills and Experience

1. Performance evaluation:

Consultant’s performance will be evaluated based on: timeliness, responsibility, initiative, communication, accuracy, and quality of the deliverables.

1. Required experience and qualifications

The Consultant should fulfil the following requirements:

• Education:

1. Graduate in Communications, Journalism, Public Relations, English, International Relations, Computer Science, Information Technology or other relevant discipline 

• Experience:

1. Six years practical professional work experience handling social media channels and listening/social media analytic tools, liaising with partners and creating content for development of organizations.
2. Knowledge of gender and human rights issues desirable.

• Language Requirements:

1. Fluency in English is required.

• Application:

Interested applicants should apply to this announcement through UNDP jobs site: jobs.undp.org

Interested individual consultants must submit the following documents/information to demonstrate their qualifications in one single PDF document:

• Computer literacy and ability to effectively use office technology equipment, Internet and email. 
• Ability to use video equipment and video editing material is an added advantage

XVI. Submission of application 

Interested candidates are requested to submit electronic application to UNDP Job site no later than 24 January 2022.

Submission of package 

1. Cover letter and copy of the latest academic certificate;  
2. CV, including contact information for 3 references; 
3. Two writing samples, preferably including an evaluation where applicant was a team leader.
4. Financial proposal. The financial proposal shall specify a total lump sum amount per each deliverable, and indicating separately any travel, per diem and administrative fees. The lump sum costs must be accompanied by a detailed breakdown of costs calculation. 

All applications must include (as an attachment) the CV and the financial proposal. Applications without financial proposal will be treated as incomplete and will not be considered for further processing.  

Please note that only short-listed candidates will be invited to the interview. 

Selected candidates will need to submit prior to commencement of work: 

1. UN Women P-11 form, available from http://www.unwomen.org/en/about-us/employment 

1. A statement from a medical doctor of ‘good health and fit for travel’ 

1. Evaluation 

Applications will be evaluated based on the Cumulative analysis.  

• Technical Qualification (100 points) weight; [70%]  
• Financial Proposal (100 points) weight; [30%] 

 
A two-stage procedure is utilised in evaluating the proposals, with evaluation of the technical proposal being completed prior to any price proposal being compared. Only the price proposal of the candidates who passed the minimum technical score of 70% of the obtainable score of 100 points in the technical qualification evaluation will be evaluated. 

Technical qualification evaluation criteria: 

The total number of points allocated for the technical qualification component is 100. The technical qualification of the individual is evaluated based on following technical qualification evaluation criteria: 

Only the candidates who have attained a minimum of 70% of total points will be considered as technically-qualified candidate. 

Financial/Price Proposal evaluation: 

• Only the financial proposal of candidates who have attained a minimum of 70% score in the technical evaluation will be considered and evaluated.  
• The total number of points allocated for the price component is 100.  
• The maximum number of points will be allotted to the lowest price proposal that is opened/ evaluated and compared among those technical qualified candidates who have attained a minimum of 70% score in the technical evaluation. All other price proposals will receive points in inverse proportion to the lowest price. 

Annex I: Financial Proposal

BREAKDOWN OF COSTS SUPPORTING THE ALL-INCLUSIVE FINANCIAL PROPOSAL

The lump sum costs should include administration, travel related costs and expenses related to the consultancy. All prices/rates quoted must be exclusive of all taxes. The lump sum costs must be accompanied by a detailed breakdown of costs calculation.