UN WOMEN Jobs - 104285- Social Media Consultant

Social Media Consultant

Advertised on behalf of

UN WOMEN

Location :

New York, UNITED STATES OF AMERICA

Type of Contract :

Other

Starting Date :

14-Feb-2022

Application Deadline :

27-Jan-22 (Midnight New York, USA)

Post Level :

Other

Duration of Initial Contract :

Languages Required :

English

Expected Duration of Assignment :

3 Months

UNDP is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence. UNDP does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.

Background

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls, the empowerment of women, and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace, and security. Placing women's rights at the center of all its efforts, UN Women leads and coordinates United Nations system efforts to ensure that commitments on gender equality and gender mainstreaming translate into action throughout the world. The Communications section at UN Women Headquarters in New York supports the positioning of women’s empowerment and gender equality as key issues on the international agenda and establishes UN Women’s role as the global authority in this context. This entails developing and promoting high-quality content, communicating about UN Women’s work through digital and social media, and engaging a global audience online.

Duties and Responsibilities

Responsibilities:

Coordinate, develop and implement social media content for the International Women’s Day campaign and other key moments in collaboration with the Social Media and wider UNW Communications Team.
Coordinate and develop UN Women’s digital and social media analytics and evaluation. Gauge reach, engagement and the performance of other KPIs, increasingly incorporating qualitative evaluation where possible. Coordinate and develop regular analysis of results including actionable takeaways to help drive evidence-based decision making around social media use across the organization.
Follow latest analytics features across social media networks and tools to develop meaningful evaluation of social media posts, accounts and campaigns and their impact.
Together with colleagues maintain UN Women’s social media accounts on a daily basis. Create, curate and schedule engaging and impactful organic and boosted content. Monitor and moderate incoming messages and comments for @UN_Women Twitter, facebook.com/unwomen, Instagram and LinkedIn.
Ideate, produce and oversee the production of high-impact social media content in multiple languages, formats and/or platforms (e.g. infographic, GIFs, video, etc.), that effectively informs and engages external audiences and supports media and advocacy campaigns.
Monitor current events and trending topics and spot strategic opportunities for meaningful engagement and increased visibility of UN Women and our Leadership. Support the development and refinement of UN Women’s social media messaging, tone of voice, branding and strategic positioning.
Develop tactics to expand UN Women’s reach and influence on social media.
Liaise on a regular basis with colleagues across the communications section and the wider organization, including field and regional offices to coordinate content planning and output.
Develop and support strategic and proactive outreach to both existing and prospective influencer partners and collaborators for UN Women’s platforms.
Continue research to determine appropriate medium and target audience; identify and test new platforms for digital engagement.
Prepare production plans and coordinate social media design and video projects.
Provide guidance on social media monitoring and analytics tools for field colleagues in the form of guidance notes and direct interaction.
Support administrative work in the Social Media Team as required.

Deliverables:

Plans, ideas and content for campaigns and projects.
Tactics to grow and refine UN Women’s social media reach.
Monthly and on-demand social media analytics reports.
Daily social media content for UN Women’s global channels including Facebook, Instagram, LinkedIn, TikTok and Twitter.
Responses to incoming social media messages and removal of inappropriate content.
Liaison and correspondence with colleagues, influencers and partners.
Research on new social media features and trends.

Competencies

Core Values:

Respect for Diversity
Integrity
Professionalism

Core Competencies:

Awareness and Sensitivity Regarding Gender Issues
Accountability
Creative Problem Solving
Effective Communication
Inclusive Collaboration
Stakeholder Engagement
Leading by Example

Required Experience and Skills:

Proven ability to contribute new ideas and offer creative solutions;
Interest in social media platforms and awareness of best practice, social media trends and the latest features;
Excellent skills in writing for social media;
Good organizational and time management skills; ability to prioritize and balance multiple responsibilities;
Team player with excellent interpersonal skills and ability to interact with different colleagues in an effective and constructive manner;
Familiarity with women’s rights issues;
Familiarity with the UN system; experience working in a country or regional office a plus.

Required Skills and Experience

BA Degree in Communications, Journalism, Digital Media, Marketing or similar;
At least 3 years of experience in journalism, digital communications, social media, writing, and editing;
Experience in coordinating, implementing, and evaluating social media campaigns;
Experience in content production and dissemination for online audiences at the international level;
Experience using advanced tools for online publishing, including content management systems and social media publishing tools, such as HootSuite;
Experience using advanced tools for online analytics, including social media listening and management tools;
Experience working in sensitive and fast-moving news, communications, or advocacy contexts;