UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security. The Policy, Programme and Intergovernmental Division develops and implements UN Women’s program of work on analysis, research and knowledge management that provides the evidence base for the advice and guidance UN Women provides to the intergovernmental process, the UN system, and to UN Women staff working at country and regional level on issues of gender equality and women’s empowerment. The Peace and Security Section of the Policy Division supports UN Women to fulfil its coordination mandate in the area of peace and security, UN system efforts to promote improved implementation, and monitoring and reporting of global commitments on women and peace and security, including as set out in the Beijing Platform for Action and in Security Council resolutions on Women, Peace and Security, on peacebuilding and sustaining peace, relevant Statements by the President of the Security Council, as well as related accountability frameworks established by the UN system. A communication and advocacy strategy will be developed in the inception phase of the project and will aim to support and provide visibility to the implementation of the programme. UN Women’s Communications & Public Advocacy Strategy, geared toward keeping up and expanding the momentum for women’s empowerment and gender equality as central to the global blueprint for people and planet, will be used as a guidance for communication and advocacy. The ‘European Union Communication and Visibility in EU-financed External Actions,’ is the key reference document that will guide project’s communication and advocacy strategy and its implementation, ensuring communications activities and products are executed and produced efficiently, consistently, to a high standard, and in a timely manner in alignment with the EU’s branding and visibility guidelines Throughout the project implementation at global and country levels, UN Women will carefully calibrate its communications efforts to help advance the communication objectives hereby presented and to make a strong case for our interventions, while being prepared to react swiftly and with flexibility to adjust the trajectory of the proposed plan in close consultation with the EU. Under the supervision of the Strategic Military Advisor, the consultant will be primarily responsible for developing the communication and advocacy strategy in the inception phase of the project.
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