UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security. The UN Women Country Office (CO) Kazakhstan is based in Nur-Sultan. CO programming includes support to Government and civil society organizations in the development and implementation of innovative approaches aimed at achieving gender equality and women’s empowerment. In Kazakhstan, UN Women supports efforts of the national partners and UN agencies in implementation of gender equality commitments in compliance with the UN human rights conventions ratified by Kazakhstan. It provides strong and coherent technical support of gender equality priorities in national and UN efforts and support to build effective partnerships with civil society and other relevant actors. It strengthens coordination on gender equality and women’s empowerment programming and enhances cooperation for gender responsive post-2015 development agenda’s implementation at the national and sub-regional levels. Reporting to the UN Women Kazakhstan’s Country Representative, the Communications Analyst is responsible for assisting in the planning and implementation of the Office communications and advocacy strategies to increase the visibility, standing and awareness of UN Women with partners, the media and the public, as well as raising awareness on and advocating for gender equality and women’s empowerment issues in Kazakhstan. The Communications Analyst works in close collaboration with the Programme, Operations and technical teams in the UN Women Kazakhstan office, HQ/Regional communications teams, staff of other UN Agencies, Government officials, media, multilateral and bilateral donors and civil society.
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1) Develop and coordinate communication and outreach/advocacy strategies and plans) • Develop outreach advocacy strategies for target audiences e.g. beneficiaries, vulnerable population groups etc. • Prepare and conduct communication needs assessments for the CO, including projects, programmes and corporate change initiatives; • Analyze requirements and synthesize proposals for elaboration of communication strategies; ensure gender perspective; • Integrate communication, advocacy and outreach strategies into proposals for project/programmes and other initiatives; • Develop, coordinate, implement and monitor the implementation of the CO annual communications and advocacy plans, as well as publications plans; • Coordinate and implement in-country UN Women/ UN system corporate and public campaigns and special communication and advocacy events, ensuring their compliance with the corporate identity and priorities; • Design, coordinate and lead implementation of joint UN communications activities in the framework of GTG and UNCG, which are relevant for CO mandate; • Prepare briefs and advisories to the Representative and the CO team on advocacy and communication issues. 2.Coordinate and implement the development and dissemination of communication and advocacy materials in the country/region - Design and lead the implementation of the CO’s overall communications strategy in line with UN Women guidance;
- Oversee the quality and compliance of the CO media, promo and branded products with the UN Women corporate branding, media, publication, photo, social media and other guidelines;
- In cooperation with the team, identify opportunities to engage in dialogue with public or/and target audiences and motivate them to engage with CO, using creative products and methods;
- Develop and disseminate communication materials, including briefing materials, audio-video-multimedia products, designs, animation, videos, press releases, and human interest stories ;
- Monitor and analyze how media picks up CO’s communications products and recommend to the management to adjust products and dissemination strategies if relevant;
- Pro-actively identify opportunities for dissemination of UN Women multimedia products, activities, approaches, platforms and engage partners;
- Translate and disseminate corporate advocacy materials for launching flagship initiatives and campaigns;
- Manage the translation/adaption/rewriting of information received, printing and dissemination of publications and audio-visual materials;
- Follow guidelines from HQ and RO advise the CO team on the communications standards and requirements;
3. Provide relevant inputs to UN Women’s regional and global communication campaigns. Coordinate media relations for the Country Office - Manage partnerships with media (including social media); maintain and update database of relevant contacts;
- Proactively reach out and strengthen relationships with key media organizations in the country, nurturing a special pool of media professionals to be better prepared to properly report on gender issues;
- Respond to inquiries, prepare related correspondence, materials, interviews, Op-Eds, etc;
- Design and implement the outreach strategy for the management, to promote positive image and results achieved by CO and its national and international partners and donors;
- Initiate and organize roundtable discussions, press conferences and briefings for media and other partners;
- Represent the CO at various public events and act as spokesperson, as required;
- Regularly monitor and report on key trends and developments in the traditional and social media;
- Draft talking points for the management.
4. Build and maintain partnerships and maintain relations with donors - Design or contribute to the design and implementation of the Resource Mobilization strategy of the CO;
- Strengthen ties with public opinion leaders, influencers, celebrities and civil activists.
- Independently research, collect and analyze information on potential partners and donors and recommend relevant outreach strategies to the management;
- Continuously identify and build new communication partnerships to enhance UN Women visibility;
- Develop creative partnerships for joint advocacy with civil society, government, private sector partners, media, celebrities, academia, international community and other stakeholders to ensure that CO advocacy around key issues reach the target audience, including the public and the donors and monitor and analyze the results;
- Provide inputs to packages for programme initiatives for donor review;
- Lead Country Office’s advocacy on promotion of Women Empowerment Principles (www.weps.org) among private sector and support business partners with the implementation of these principles;
- Manage developing and delivering joint communication campaigns with partners and donors. Provide comms advise to the partners, if relevant.
5. Maintain the Country Office web/ online presence - Develop and manage the CO website, initiate and create content, provide oversight and quality assurance into its contents based on corporate requirements;
- Design creative social media strategy for the CO and its implementation plan. Produce multimedia interactive products (including videos, infographics, audio, animation, etc.), engage the audiences in the dialogue and manage the CO social media accounts in line with corporate social media policy;
- Analyze the performance of CO digital presences and recommend adjustments to the strategies and products;
- Maintain CO audio-video archive and ensure that its regular replenishment;
- Brief team on photography and video making, ensure that they can provide inputs to this archive as well;
- Upload information to knowledge management system on a regular basis, including news, updates, and resources.
6. Facilitate knowledge building and sharing - Identify and synthesize best practices and lessons learned linked to programme goals and activities;
- Provide training communication and advocacy for the UN Women team, as appropriate;
- Develop internal communications for the UN Women team
- Other tasks as requested.
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Education and certification: | - Bachelor or Master degree (or equivalent) in communications, public relations, journalism, international relations, marketing, design or relevant field is required;
- A first-level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.
| Experience: | - At least 9 years of professional work experience at national or international level in public relations, marketing, journalism, communications or advocacy, international relations;
- Experience in the production of multimedia materials for the social media;
| | - Specialized training/ certificate in the related area is an asset;
- Experience working with international organizations is an asset.
| Language Requirements: | - Fluency in English, Kazakh and Russian is required;
- Working knowledge of the other UN official working language is an asset.
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At UN Women, we are committed to creating a diverse and inclusive environment of mutual respect. UN Women recruits, hires, trains, compensates and promotes regardless of race, religion, color, gender, gender identity, sexual orientation, age, ability, national origin, or any other basis covered by applicable law. All employment decisions are made on the basis of qualifications, competence, integrity and organizational needs. If you require any reasonable accommodation to support your participation in the recruitment and selection process, please include this information with your application. UN Women has a zero-tolerance policy for conduct that is inconsistent with the goals and objectives of the United Nations and UN Women, including sexual exploitation and abuse, sexual harassment, abuse of power and discrimination. All selected candidates will be required to adhere to UN-Women's policies
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