UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action, and peace and security. To promote gender equality and women’s empowerment, UN Women and the UN Global Compact have partnered with the private sector under the framework of the Women’s Empowerment Principles (WEPs).

The Women’s Empowerment Principles (WEPs) are a set of Principles offering guidance to business on how to promote gender equality and women’s empowerment in the workplace, marketplace, and community. Established by UN Global Compact and UN Women, the WEPs are informed by international labour and human rights standards and grounded in the recognition that businesses have a stake in, and responsibility for, gender equality and women’s empowerment. WEPs are a primary vehicle for corporate delivery on gender equality dimensions of the 2030 agenda and the United Nations Sustainable Development Goals. By joining the WEPs community, the CEO signals a commitment to this agenda at the highest levels of the company and to work collaboratively in multistakeholder networks to foster business practices that empower women. These include equal pay for work of equal value, gender-responsive supply chain practices, and zero tolerance against sexual harassment in the workplace.

In the Arab Region, the WEPs were leveraged to engage with the private sector and promote gender equality and women’s empowerment across all countries in the region. To date, there are above 500 business leaders from the region that joined the WEPs global platform to promote gender equality and women’s empowerment. UN Women Regional Office for the Arab States (ROAS) is hiring a WEPs 5 consultant to support companies in evaluating their strategies, approach, team structures, and past campaigns to allow them to better understand their strengths and weaknesses when it comes to gender-responsive marketing and develop strong campaigns.

Objective of the Assignment:

Reporting to the Regional Private Sector Specialist, the Gender and Marketing consultant is expected to support WEPs signatories in integrating gender equality into their communication strategies and marketing and advertising practices. More details are to be found under the description of responsibilities and expected deliverables.

Provide advisory support for 4 WEPs signatories on gender-responsive marketing by evaluating:

• Gender equality as a business imperative within companies’ marketing approach;
• Gender equality in the company’s PR, marketing, and social media strategies;
• Gender equality in their product development;
• Inclusivity of company branding;
• Marketing, PR, and social media team structure and opportunities for leadership;
• Gender equality in research and measurement of the campaign.

Produce a report that evaluates the companies strengths and weaknesses and has a list of recommended actions.

Core Values:

• Respect for Diversity;
• Integrity;
• Professionalism.

Core Competencies:

• Awareness and Sensitivity Regarding Gender Issues;
• Accountability;
• Creative Problem Solving;
• Effective Communication;
• Inclusive Collaboration;
• Stakeholder Engagement;
• Leading by Example.

Please visit this link for more information on UN Women’s Core Values and Competencies: https://www.unwomen.org/sites/default/files/Headquarters/Attachments/Sections/About%20Us/Employment/UN-Women-values-and-competencies-framework-en.pdf

Functional Competencies:

• Knowledge of gender issues;
• Demonstrated ability to work in a diverse environment;
• Excellent communication skills;
• Highly effective organization and planning skills and high attention to detail;
• Excellent analytical and research skills;
• Team player;
• Strong knowledge and use of computer office tools;
• Excellent drafting and editing skills across a range of reporting formats and requirements.

Education:

• A Master’s degree or equivalent in mass communications, media, international relations, international development, gender studies, or a related field is required;
• A first-level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.

Experience:

• At least 5 years of experience in marketing and advertising, including advocacy, content creation, design, digital advertising, video production, media, and storytelling;
• Demonstrated experience in the design/implementation of marketing and advertising campaigns with the private sector in the region;
• Experience working with the UN is an asset;
• Experience working in the Arab region is an asset.

Language Requirements:

Fluency in English is required; Knowledge of the Arabic language is an asset.

Evaluation Criteria:

Individual consultants will be evaluated based on the following methodology: Only candidates obtaining a minimum of 49 points in the technical evaluation would be considered for the financial evaluation.

Criteria Weight Technical: 70% (70 points)

• Criteria 1: A Master’s degree or equivalent in mass comm, media, international relations, international development, gender studies, or first-level university degree in combination with two additional years of qualifying experience (maximum obtainable points 10)
• Criteria 2: At least 5 years of experience in marketing and advertising, including advocacy, content creation, design, digital advertising, video production, media, and storytelling. (maximum obtainable points 25)
• Criteria 3: Demonstrated experience in the design/implementation of marketing and advertising campaigns with the private sector in the region. (maximum obtainable points 15)
• Criteria 5: Experience working with the UN is an asset (maximum obtainable points 5)
• Criteria 6: Experience working in the Arab region is an asset (maximum obtainable points 10)
• Criteria 7: Fluency in English is required. Knowledge of Arabic is an asset (maximum obtainable points: 5).

Financial: Lowest Financial Proposal: 30% (30 points)

The points for the Financial Proposal will be allocated as per the following formula:

• Contract will be awarded to the technically qualified consultant who obtains the highest combined score (financial and technical);
• The points for the Financial Proposal will be allocated as per the following formula: (Lowest Bid Offered*)/ (Bid of the Consultant) x 30;
• 'Lowest Bid Offered' refers to the lowest price offered by Offerors scoring at least 49 points in the technical evaluation.

Application:

Interested Individual Consultants must submit the following documents/information to demonstrate their qualifications:

• UNWomen Personal History form (P-11) which can be downloaded from http://www.unwomen.org/about-us/employment;
• Financial proposal; Proposed monthly lump sum for completing the deliverables
• 2-page sample portfolio with examples of previous work (including samples from involvement in marketing and advertising campaigns.)

The above-mentioned documents should be merged in a standalone file including all of them since the online application submission does only permit to upload of one file per application. Incomplete submissions can be a ground for disqualification.

In July 2010, the United Nations General Assembly created UN Women, the United Nations Entity for Gender Equality, and the Empowerment of Women. The creation of UN Women came about as part of the UN reform agenda, bringing together resources and mandates for greater impact. It merges and builds on the important work of four previously distinct parts of the UN system (DAW, OSAGI, INSTRAW, and UNIFEM), which focused exclusively on gender equality and women's empowerment.

At UN Women, we are committed to creating a diverse and inclusive environment of mutual respect. UN Women recruits employs, trains, compensates, and promotes regardless of race, religion, color, sex, gender identity, sexual orientation, age, ability, national origin, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, competence, integrity, and organizational need.

If you need any reasonable accommodation to support your participation in the recruitment and selection process, please include this information in your application.

UN Women has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UN Women, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. All selected candidates will be expected to adhere to UN Women’s policies and procedures and the standards of conduct expected of UN Women personnel and will therefore undergo rigorous reference and background checks. (Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check).