Antecedentes

The United Nations Volunteers (UNV) programme is the UN organization that contributes to peace and development through volunteerism worldwide. Volunteerism is a powerful means of engaging people in tackling development challenges, and it can transform the pace and nature of development. Volunteerism benefits both society at large and the individual volunteer by strengthening trust, solidarity and reciprocity among citizens, and by purposefully creating opportunities for participation. UNV contributes to peace and development by advocating for recognition of volunteers, working with partners to integrate volunteerism into development programming, and mobilizing an increasing number and diversity of volunteers, including experienced UNV volunteers, throughout the world. UNV embraces volunteerism as universal and inclusive, and recognizes volunteerism in its diversity as well as the values that sustain it: free will, commitment, engagement and solidarity.

UNV is headquartered in Bonn, Germany and has approximately 150 staff positions – with the majority in Bonn and some positions with different UN peacekeeping and political missions, and in other Headquarters locations (e.g. New York and Tokyo). The Communications Section at headquarters enhances communications about the value of volunteerism for peace and development and the contributions of UNV and UNV volunteers. It focuses on clear and effective messaging to increase the visibility and impact of UNV. The Section documents the status of volunteerism and its contribution to development and peace, raises awareness among UNV stakeholders and encourages support of volunteerism, including observation of IVD and other UN international days. The team produces and promotes tools (websites, publications, social media content, campaigns, videos, etc.) for corporate identity and to highlight UNV’s support to volunteerism worldwide.

The Communications Section focuses on clear and effective messaging to increase the visibility and impact of UNV. It documents the status of volunteerism and its contribution to development, raises awareness of volunteerism and its contribution to development among UNV stakeholders, encourages support  of volunteerism for development, including observation of IVD, and produces and promotes materials (websites, annual reports, videos, etc.) to highlight UNV’s support for volunteerism for development and its contribution to partners’ development and programming objectives.

The Section is responsible for promoting the work of UNV and volunteerism in general via online tools such as social media and websites. UNV’s social media presence is increasing and becoming more active and this activity needs to be sustained.

In the Strategic Framework for UNV 2014-17, among the focus areas, is youth and our Youth Programme. Using an integrative approach, social media and online content for the Youth Programme will also be requested of this consultancy in line with the corporate communication goals and objectives.

Deberes y responsabilidades

The overarching objective of UNV is to promote the role of volunteerism in contributing to peace and development (as defined in UNV’s Corporate Plan and Programme Strategy). We do this by enhancing opportunities for voluntary participation by all peoples. UNV fosters conditions in which volunteerism can flourish through three main activities: advocacy, integration and mobilization.

All UNV communications are directed at supporting these objectives. The essential message we are sending is that volunteerism benefits society at large and the individual volunteer by strengthening solidarity and reciprocity among citizens. It can transform the pace and nature of development and peace initiatives. This is inspiration in action.

UNV is increasingly reaching out to diverse and younger audiences through Internet media/social networking sites such as Twitter, Pinterest, Facebook, YouTube and Google+. Due to the nature of our work we are fortunate in having an inspiring wealth of human interest-led information to share. Social media is a key advocacy tool geared to our external audiences. External audiences are made up of our partners including programming partners (UN agencies, the private sector, programme country governments) and donor partners (governments, private sector companies and philanthropic trusts), civil society organizations (including Volunteer Involving Organizations), media (through traditional and online channels), and the general global public. Social networks can also engender a sense of unity across UNV particularly through engaging UN Volunteers working worldwide.

The responsibilities of the Social Media Consultant include:

Under the guidance of Communications Specialist on Online and Content, develop and deliver strategic and tactical digital initiatives that communicate our organizational achievements and the power of volunteerism.

Work with Communications Section to implement, strengthen and support an online and social media work plans which will support the goals of the organization.

Provide support for website content and the interactive approach of the launched website. 

Provide weekly data, monitoring and analytics of all UNV social media platforms, including recommendations for traffic and performance enhancement based on gathered reports.

Integrate social media plans with other online and offline communications activities to ensure our digital presence supports and enhances UNV's strategic outcomes and goals.

Produce bi-monthly social media plans.

Reach out to new audiences and actively engage with current audiences.

Identify relevant online and digital partnerships – work with these partners on joint campaigns and initiatives.

Keep up-to-date with the work of all of the Communications team, as well as the organization as a whole, in order to provide timely information to our audiences.

Post messages daily on several UNV social media platforms according to agreed UNV branding and objectives, seeking clearance when necessary. 

Regularly participate in the UN Social Media group to support systematic outreach to the UN system and other organizations to source content, cross-promote and identify possible joint online campaigns.

Ensure continuous uploading of multimedia content.

Support Field Units with feedback on social media guidelines and review current Field Unit social media presence.

Deliverables Job 1:

• Create a social media content work plan for 2014-2015 for organization – including input from field units and ONY - 15 February 2014;
• Coordinate the implementation of the work plan – with assistance from the Communications Analysts and social media focal points in the field. Quarterly: 15 March 2014/ 15 June 2014/15 September 2014/ 15 December 2014.
• Write social media content for all corporate channels (based on work plan) on a daily basis - average 5 new content pieces per week/ quarterly 60 pieces. Quarterly: 15 March 2014/ 15 June 2014/15 September 2014/ 15 December 2014;
• Coordinate informal social media/online communications group for UN in Bonn, and area NGOs- 15 March 2014.
• Active representation of UNV and participation in the UN Social Media group from NY - 15 March 2014;
• Plan and implement 4 social media training or information sessions in HQ – Quarterly: 15 March 2014/ 15 June 2014/15 September 2014/ 15 December 2014;
• Coordinate UNV panel (likely on Youth for 2014) for the Social Good Summit in NY - 15 September 2014;
• Post social media content based on 12 International Days or other priority areas. - 15 December 2014;
• Develop and implement 4 thematic digital initiatives (such as Twitter/Facebook chats or Google+ hangouts, etc.) with UN partners - 15 December 2014;
• Develop social media and grassroots campaign concept – coordinate implementation for IVD - 15 December 2014.
• Produce 4 quarterly reports on social media results – Quarterly: 15 March 2014/ 15 June 2014/15 September 2014/ 15 December 2014;
• Develop concept for youth section of UNV.org and integrate content plan with corporate social media plan - 15 March 2014;
• Design and implement social media / web advocacy campaign for Global Youth Service Day in partnership with Youth Service America - 25 April 2014;
• Design social media plan - tweets, web article, and Facebook content (and graphics) for modality launch - 15 June 2014.
• Design social media plan - tweets, web article, and Facebook content (and graphics) for China South-South Event -15 February 2014;
• Social media plan and implementation of content for 10 major youth focussed events – Quarterly:15 March 2014/ 15 June 2014/15 September 2014/ 15 December 2014;
• Design and implement International Youth Day 2014 social media campaign -15 September 2014;
• Work with regional UNV youth projects to implement social media plan and monitoring/results framework - 15 June 2014.
  

itemized Jobs that can be selected separately or in groups from the successful offeror outside of the initial contract and or within a different time frame.

• Social media plan and implementation schedule – along with tweets per day – web and FB content – week campaign with UN agency partner;
• Corporate online campaign online - including plan –webinar and coordination of participation in the field – launch of report or event – lead up/ event and follow up reporting;
• Google or Facebook chat on a specific topic – including coordination/ participant organization/ promotion of chat/ chat itself / follow-up;
• Celebrity endorse – per PSA or celebrity participation in event – including initial contacts/ follow up/ delivery and celebrity relations plan;
• Coordination of online volunteer prize contest (may be about achievement or visuals/ stories);
• Assistance with video creation (10 day) including social media push of product;
• Writing of social media and/or web content – per 10 content pieces.
  

Please refer to the detailed ToR following below link:
 http://www.unv.org/fileadmin/docdb/pdf/2013/procurement/49411_Terms_of_Reference_Social_Media_Consultant_final.pdf

Competencias

• Excellent verbal and written communications skills in English;
• Knowledge of current theories and best practices in digital and online communications;
• Good analytical, communication and consolidation skills;
• Knowledge and experience of volunteerism in its diverse manifestations and cultural settings would be an
  advantage.

Habilidades y experiencia requeridas

Education:

• University degree in communications, development, international relations or other relevant discipline.

• Experience and background in communications or other relevant discipline, specifically in writing and editing;
• Two years or more experience in Social Media content and campaigns with all tools;
• Experience in online community-building;
• Experience in building online and social networking campaigns;
• Experience in the UN would be an advantage.
  

Language:

•  Fluent in spoken and written English;
•  Working knowledge of French and/or Spanish an asset.

For the complete Terms of Reference (TOR) including the evaluation criteria, please follow the link below:
 http://www.unv.org/fileadmin/docdb/pdf/2013/procurement/49411_Terms_of_Reference_Social_Media_Consultant_final.pdf

Contract Award: