Background
Duties and Responsibilities
- Develop Communication Strategy;
- Conduct communications needs assessment;
- Develop the RBSK Communications Strategy;
- Analyse requirements and help integrate advocacy and communication strategies into RBSK activities;
- Prepare speeches or press releases in support to the Programme Officer, MOHFW and Director, NIPI Programs;
- Implement the RBSK Communications Strategy and Plan based on results-based communication principles.
- Identify storylines for publications and draft substantive articles contributing to debates or discussions on key issues;
- Coordinate and manage publication activities such as content management, norms for publishing, design etc.;
- Contact with printers and other suppliers to ensure production and ensure publication dissemination;
- In addition to print media, use multi-media and social media solutions in communication strategies.
- Supervise the design and maintain the RBSK Website (and ensuring linkages to agency-specific websites), focusing on achievement of the following results;
- Lead the development, supervise the design and maintenance of the RBSK Website based on requirements:
- Coordinate content creation for the website;
- Maintain content for the website to ensure consistency of the materials.
Support brand building through the following Launches and Campaigns:
- Promotion and maintenance of public information campaigns on RBSK;
- Promotion and dissemination of corporate advocacy materials for launching flagship initiatives and publications;
- Packaging and submission of programme initiatives for donor review in collaboration with programme staff and supervisors.
- Maintenance of brand building through regular media contacts and provision of newsworthy information to national public and where possible other stakeholders;
- Organization of roundtable discussions, press conferences, briefing sessions, interviews, launches etc.;
- Ensuring access for journalists to subject matter experts.
- Facilitate the use of videoconferencing facilities across the country for review of RBSK program
- Set up mechanisms, systems and plans for videoconferencing and organize these conferences.
- Support preparation of donor reports, civic education and community awareness where appropriate
- Promote program visibility through its programmes and initiatives to the public through regular, synthesized communication publications via local media.
Other Tasks:
- Actively support Senior Programme Officers and related team directly/ indirectly engaged in rolling out the programme. Perform any other related tasks consistent with the level of the post and/ or assigned by the Programme Officer, MOHFW and Director, NIPI Programs.
Competencies
- Demonstrates integrity by modeling the UN’s values and ethical standards;
- Promotes the vision, mission, and strategic goals of UNDP;
- Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability;
- Treats all people fairly without favoritism.
- Has good understanding of social mobilization and behaviour change especially at community level;
- Good knowledge of current issues related to the RBSK program and other related programs in the country;
- Has working knowledge of the health sector and NRHM;
- Ability to implement communication and publications strategies;
- Ability to conceptualize issues and analyse data.
- Demonstrates excellent ability to write and communicate orally in English with accuracy and professionalism.
- Proficiency in the use of office IT applications and internet in conducting research;
- Receives information to seek and understand differing perspectives;
- Good interpersonal skills and ability to establish and maintain effective partnerships and working relations with people in a multi-cultural, multi-ethnic environment with sensitivity and respect for diversity.
- Appears credible and confident, remaining calm and pleasant when dealing with others in difficult situations;
- Builds and maintains constructive relationships with colleagues (and reports where appropriate); treats people with respect, is co-operative, supportive and helpful with a positive contribution to the working environment;
- Reliable in delivering own parts of the work as part of a team effort;
- Demonstrates an understanding of what other professionals contribute in order to work constructively within the office.
Required Skills and Experience
Education:
- Post Graduate qualification in Communications, Journalism, Public Relations or related fields.
Experience:
- Minimum of 5 years of experience working in public relations, communications and/or advocacy with a multilateral or international organization, the private sector or governmental bodies Experience using multi-media, social networking approach is an asset.
Language:
- Fluency in written and spoken English and Hindi.
Remuneration package is INR. 127175/- per month (taxable).