Background

In January 2007, Rwanda was selected as one of eight pilot countries for the ‘One UN’ model.  In line with the “One UN” agenda, the UNDP Country Office’s (CO) new Vision Statement is to provide “quality advisory services, and contribute to the development of national capacities in order to achieve Rwanda’s development goals”.

Under the overall guidance and direct supervision of the Country Director and in close consultation with the RR/RC, the Communications Analyst develops concrete plans for implementation of corporate communications strategy, and designs, manages and implements UNDP Rwanda communications strategy and publication policy to promote public and media outreach and to mobilize political and financial support for UNDP and ensure communications support to business development.  A communications strategy tightly linked to program priorities helps position the Country Office in key development markets as a leader in ways that boost demand for various service lines and increase overall business opportunities.

The Communications Analyst works in close collaboration with the Advisory, Programme, and Operations teams as well as project teams will ensure that the CO communications strategy meets the programme needs. The incumbent closely cooperates with the staff of other UN Agencies, UNDP HQs/Communications Office and the Regional Communication Specialist, Government officials, media, multi-lateral and bi-lateral donors and civil society ensuring successful UNDP communication strategy implementation.

Duties and Responsibilities

Summary of Key Functions:

  • Formulation and implementation of CO communications and advocacy strategies and tools;
  • Elaboration and implementation of the CO publications strategy and plan in line with UNDP corporate guideline;
  • Effective design and maintenance of the UNDP/ UN web site, intranet, and CO web-based knowledge management;system including social media;
  • Support programme advocacy and effective contribution to implementation of resource mobilization strategy;
  • Facilitation of knowledge building, management and  sharing.

Ensures effective formulation and timely implementation CO communications and advocacy strategies and tools, focusing on achievement of the following results:

  • Design, elaboration and implementation of the CO communications and outreach strategy based on the corporate communications strategy;
  • Advocacy and promotion of UNDP mandate, mission and purpose;
  • Management and dissemination of advocacy materials including Human Development Report and other UN/UNDP publications. Contribution to and elaboration of joint UN information campaigns;
  • Creation, promotion and maintenance of marketing/promotional communication and advocacy packages and tools with thorough analysis;
  • Active engagement in new partnership development, maintenance of close contacts with national and international media, government officials, multilateral and bilateral donors, civil society and private sector to promote public awareness on UNDP activities and to mobilize interests and resources for implementation of strategic initiatives;
  • Preparation of briefing materials and press releases and conduct of media interviews;
  • Effective participation and contribution to the development and implementation of a harmonized UN Communication Strategy and tools in Rwanda.

Ensures elaboration and implementation of the CO publications strategy and plan focusing on the achievement of the following results:

  • Conceptualization, elaboration and implementation of the CO publications strategy and plan based on the corporate publications policy;
  • Identification of success stories for publications, fostering understanding of UNDP’s strategic role in country development;
  • Coordination and management of all CO publication activities, including content management, norms for publishing, design, translation, etc;
  • Supervision of publications disseminations including establishing a systematic dissemination approach.

Effective design and maintenance of the UNDP/ UN web site, intranet, CO web-based knowledge management system including social media focusing on achievement of the following results:

  • Conceptualization and design of the office Website based on corporate requirements in cooperation with the ICT staff;
  • Preparation of the content for the CO Website ensuring quality control and consistency of the materials;
  • Close collaboration with the UN Communication Group on development, implementation and maintenance of a common UN information platform.

Supports the CO’s business development and effective contribution to implementation of resource mobilization strategy, focusing on achievement of the following results:

Launches and campaigns

  •  Promotion and maintenance of public information campaigns on UNDP activities, UN Reform, results of MDGs, in association with other on UNDP activities, UN Reform, results of MDGs, in association with other;
  • Promotion and dissemination of corporate advocacy materials for launching flagship initiatives and publications such as the Human Development Report;
  • Packaging and submission of programme initiatives for donor review in collaboration with programme staff and supervisor.

Advocacy and Outreach

  • Maintenance of increased coverage and understanding of the UNDP’s work in the country or practice area through regular media contacts and provision of newsworthy information to national public and, where possible, donors;
  • Organization of roundtable discussions, press conferences, briefing sessions, interviews, launches, etc;
  • Forging of a “one UN” image through publicizing the significance of local UN reform efforts, joint programmes, and common services. Organization and implementation of joint UN information campaigns (UN Day, World AIDS Day, etc.);
  • Ensured access for journalists to subject matter experts;
  • Drafting/production of regular newsletter to donors;
  • Preparation of donor reports, civic education and community awareness where appropriate to support projects

Public information

  • Effective responses to inquiries for public information materials.

Resource mobilization

  • Active contribution to the development of a UN Resource Mobilization Strategy and its successful implementation in close collaboration with UN Communications Group;
  • Formatting, packaging and submission of programme initiatives for donor review in collaboration with programme staff;
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  • Development of partnerships with the UN Agencies, IFI’s, government institutions, bi-lateral and multi-lateral donors, private sector, civil society in the specific thematic areas based on strategic goals of UNDP, country needs and donors’ priorities.

Ensures facilitation of knowledge building and management focusing on achievement of the following results:

  • Identification and synthesis of best practices and lessons learned directly linked to programme country goals and activities, operational and management best practices as well as UN common system harmonization initiatives in the area of communication;
  • Sound contributions to knowledge networks and communities of practice;
  • Organization of trainings for the CO and project staff on communication for development.

Impact of results

Conceptualization, elaboration and implementation of effective communications strategies and tools and the dissemination of information will impact on UNDP visibility and image, and articulate UNDP Rwanda development results and enhance the reputation of the CO and the UN with its key stakeholders. In particular, the key results have an impact on implementation of UNDP Corporate communications strategy and publication policy, as well as achieving resource mobilization targets.

Competencies

Functional Competencies:         

Advocacy/Advancing a Policy-Oriented Agenda

Preparing information for advocacy

  • Identifies and communicates relevant information for a variety of audiences for advocating UNDP’s mandate;
  • Maintains a functioning network of contacts with a variety of stakeholders to promote a better understanding of UNDP’s mandate and to support advocacy efforts

Building Strategic Partnerships

Maintaining a network of contacts

  • Maintains an established network of contacts for general information sharing and to remain up-to-date on partnership related issues;
  • Analyzes and selects materials for strengthening strategic alliances with partners and stakeholders;
  • Establishes and nurtures positive communication with partners

Promoting Organizational Learning and Knowledge Sharing

Basic research and analysis

  • Generates new ideas and approaches, researches best practices and proposes new, more effective ways of doing things;
  • Documents and analyses innovative strategies and new approaches.

Job Knowledge/Technical Expertise

Fundamental knowledge of own discipline

  • Understands and applies fundamental concepts and principles of a professional discipline or technical specialty relating to the position;
  • Possesses basic knowledge of organizational policies and procedures relating to the position and applies them consistently in work tasks;
  • Analyzes the requirements and synthesizes proposals;
  • Strives to keep job knowledge up-to-date through self-directed study and other means of learning;
  • Demonstrates good knowledge of information technology and applies it in work assignments.

Creating Visibility for UNDP/Supporting UNDP’s Capacity to Advocate

Research and data analysis

  • Promotes awareness of UNDP’s centrally to development through dissemination of information and materials;
  • Maintains networks and knowledge assets for use in visibility and image activities.

Global Leadership and Advocacy for UNDP’s Goals

 Preparing information for global advocacy

  • Identifies and communicates relevant information for advocacy for UNDP’s goals for a variety of audiences;
  • Maintains a functioning network of contacts in the media and civil society, to promote a better understanding of UNDP’s mandate and to support advocacy efforts.

Conceptual Innovation in the Provision of Technical Expertise

 Research and analysis

  • Keeps updated in his/her area of substantive expertise;
  • Identifies opportunities for conceptual innovation.

Client Orientation

Establishing effective client relationships

  • Researches potential solutions to internal and external client needs and reports back in a timely, succinct and appropriate fashion;
  • Organizes and prioritizes work schedule to meet client needs and deadlines;
  • Establishes, builds and sustains effective relationships within the work unit and with internal and external clients.

Core Competencies:

  • Demonstrating/safeguarding ethics and integrity;
  • Demonstrate corporate knowledge and sound judgment;
  • Self-development, initiative-taking;
  • Acting as a team player and facilitating team work;
  • Facilitating and encouraging open communication in the team, communicating effectively;
  • Creating synergies through self-control;
  • Managing conflict;
  • Learning and sharing knowledge and encourage the learning of others;
  • Promoting learning and knowledge management/sharing is the responsibility of each staff member;
  • Informed and transparent decision making.

Required Skills and Experience

Qualification

  • Master's degree in public relations, media relations, journalism, publishing.

Experience

  • 2 years of relevant experience at the national or international level in public relations, communications or advocacy;
  • Previous experience with a multilateral or international organization desirable;
  • Experience in the usage of computers and office software packages, good knowledge and experience in handling of web-based management systems.

Language requirement

  • Fluency in English and French and national language of the duty station.