Background

Project Title

Global Campaign Center of the UN SDG Action Campaign in Bonn (Germany).

Project Description 

The United Nations Millennium Campaign (UNMC) was established in 2002 by former Secretary-General Kofi Annan, to support people’s participation in achieving the Millennium Development Goals (2000-2015) and assist people in holding their governments accountable to their commitments.

As part of the United Nations Development Group (UNDG), prior to the adoption of the Agenda 2030, the UNMC was mandated to lead part of the global consultation on the Post 2015 agenda to make the most inclusive and transparent process. As a result, 10 million people participated in this open consultation, and told the United Nations what would make their lives better through the MY World 2015 survey, and the World We Want 2015 platform. This set a new precedent at the United Nations and with policy makers around the world - opening the door to more people-centered policy making.

As a natural continuation after the adoption of Agenda 2030 and the Sustainable Development Goals (SDGs) in September 2015, the mandate of the UNMC was extended as a special initiative of UN Secretary-General Ban Ki-moon to support peoples’ participation in SDG implementation.

The now called UN SDG Action Campaign works to build new multi-stakeholder partnerships to ensure a transparent dialogue between decision makers and their constituencies, especially the most marginalized and vulnerable populations. It will continue to leverage cutting-edge communication technologies, to show the human story behind development challenges and create deeper empathy and understanding between decision-makers and their people. Finally it will use data, technology and innovation to empower people with the knowledge and tools to become actively involved in supporting their governments with SDG implementation and to continue to involve as many people as possible in the decision making process.

In order to ensure the Campaign is fit for purpose to deliver on this mandate, a Global Campaign Center is being established in Bonn (Germany) to act as a hub to inspire people’s action on the Sustainable Development Goals, connect and amplify stakeholder efforts, open up measures of accountability, aggregate citizen-generated data, showcase impact, share best practices, and incubate and test out innovative efforts around SDG implementation.

The UN SDG Action Campaign is therefore seeking to recruit a Media and Communications Consultant to support the establishment and launch of the Global Campaign Center in Bonn. The need for this role will be full time for 6 months.

Duties and Responsibilities

Scope of Work

Summary of key functions:

Support the media and communications efforts around key events of the UN SDG Action Campaign in Bonn and internationally:

  • Design and implement the media and communications strategy of the UN SDG Action Campaign for the launch event of the Global Campaign Center in Bonn, the SDG Action Foum and other relevant Campaign events in Bonn and internationally;

Support the media and communications work of the Global Campaign Center in Bonn:

  • Production of media, communications and social media tools and assets for the Global Campaign Center;
  • Identify, broker and manage partnerships with relevant local and national media and communications stakeholders;
  • Liaison with the communications focal points from the German Federal Government, the Municipality of Bonn and other key institutions and partners;
  • Build a database of local and national media and communications stakeholders;
  • Translation of Campaign materials and communications tools;
  • Other general support to the establishment of the Global Campaign Center.

Contribute to the communications efforts of the Campaign:

  • Contribute to the development and roll out of Campaign communications products and initiatives;
  • Provide general media and communication support to the Campaign, including around international events and projects;
  • Identify communication opportunities and disseminate content as needed;
  • Support the social media strategy of the Campaign (blog, Twitter, YouTube, LinkedIn and Facebook) to communicate key messages, highlight partner achievements, and promote events and activities;
  • Support the production of e-blasts, newsletters and other related communications activities.

Expected Outputs and Deliverables

UN SDG Action Campaign Events

Deliverables/ Outputs

Design and implementation of a communications and social media strategy for the launch of the Global Campaign Center

Estimated Duration to Complete

  • 2 months.

Target Due Dates

  • December 2016.

Review and Approvals Required

  • Head of Office.

2. Deliverables/ Outputs

Design and implementation of a communications and social media strategy for the SDG Action Forum

Estimated Duration to Complete

  • 6,5 months.

Target Due Dates

  • April 2017.

Review and Approvals Required

  • Head of Office.

Deliverables/ Outputs

Design and implementation of a communications and social media strategy for other Campaign events in Bonn and internationally

Estimated Duration to Complete

  • 6 months.

Target Due Dates

  • December 2016, February 2017, April 2017.

Review and Approvals Required

  • Head of Office.

Establishment of the Global Campaign Center in Bonn

Deliverables/ Outputs

Database of local and national media and communications stakeholders

Estimated Duration to Complete

  • 1,5 months.

Target Due Dates

  • November 2016.

Review and Approvals Required

  • Head of Office.

Deliverables/ Outputs

.Partnerships brokered with media and communications stakeholders.

Estimated Duration to Complete

  • 6 months.

Target Due Dates

  • December 2016, February 2017, April 2017.

Review and Approvals Required

  • Head of Office.

Deliverables/ Outputs

Translation of Campaign materials into German

Estimated Duration to Complete

  • 6 months.

Target Due Dates

  • December 2016, February 2017, April 2017.

Review and Approvals Required

  • Head of Office.

Communications efforts of the Campaign

Deliverables/ Outputs

Design of a calendar of communications opportunities in 2017

Estimated Duration to Complete

  • 2 months.

Target Due Dates

  • December 2016.

Review and Approvals Required

  • Head of Office.

Deliverables/ Outputs

Drafting of blog posts for the Campaign’s virtual platforms and social media

Estimated Duration to Complete

  • 6 months.

Target Due Dates

  • December 2016, February 2017, April 2017.

Review and Approvals Required

  • Head of Office.

Institutional Arrangement

The UN SDG Action Campaign is seeking a Media and Communications Consultant based in Bonn (Germany) to provide support with the establishment of the Global Campaign Center of the UN SDG Action Campaign, including the launch event of the Center and other relevant Campaign events in Bonn and internationally. The Media and Communications Consultant will work temporarily under the supervision of the Programme Analyst and current Liaison Officer in Bonn and will directly report to the Head of Office of the Global Campaign Center or the Officer-in-Charge.

The incumbent will liaise regularly with the Executive Office of the UN SDG Action Campaign in New York, and take part in weekly team meetings/teleconference with the rest of the Campaign team. The incumbent will also interact regularly with Campaign partners in Bonn and at the global level.

Duration of the Work

  • The duration of the assignment is from 1 November 2016 to 30 April 2017 (6 months).

Duty Station

  • The duty station for this contract will be the Global Campaign Center of the UN SDG Action Campaign in Bonn.

Competencies

  • Strong oral and written comunication skills;
  • Ability to plan and prioritize work duties as well as work competently under pressure and tight deadlines;
  • Good computer skills.

Required Skills and Experience

Qualifications of the Successful Individual Contractor

Education:

  • Advanced university degree in International Media and Communications, Communications Technology or a related field;

Experience:

  • Minimum of 3 years’ experience in communications and media outreach projects;
  • Demonstrated ability to effectively manage communications projects;
  • Experience in managing communications across countries and for diverse constituencies;
  • UN experience an asset;
  • PR/Communication/Advertising/event management agency experience an asset.

Language Requirements:

  • Excellent writing, editing and oral communication skills in English and German a must.

Scope of Price Proposal and Schedule of Payments

Lumpsum payment

Presentation of Offer

Interested individual consultants must submit the following documents/information to demonstrate their qualifications:

  • Motivation/Cover Letter: Explaining why they are the most suitable candidate for the work;
  • Personal History (P11): Applicants are required to fill out and sign a P11 Form and submit it together with the online application;
  • References: Contact details of 3 references;
  • Financial Proposal: Applicants are requested to submit a financial proposal. The financial proposal shall consist of all-inclusive lump sum in USD for the whole duration of the contract period, which shall include the consultancy fee, cost of travel and per diems to and from the duty station. The financial proposal shall contain a breakdown of these costs and indicate the number of off-days the consultant wants to take during the contract period (if any).
  • Incomplete applications will not be considerer

Criteria for Selection of the Best Offer

All applicants will be screened against the qualifications and the competencies set above. Candidates fully meeting the requirements will be further evaluated based on the criteria below.

Technical Criteria – 70 % of total evaluation– max. 70 points:

CV review: 70 points;

  • Educational qualifications as defined in the ToR (15 points);
  • Experience in communications and media outreach projects (15 points);
  • Experience in managing communications across countries and for diverse constituencies (15 points);
  • Experience in PR and advertising (15 points)
  • Knowledge of English and German (10 points).

Only those individual consultants who obtain at least 70% of points from the CV review will be considered for the financial proposal evaluation.

Financial Criteria – 30 % of total evaluation – max. 30 points.

  • Financial scores will be calculated using the formula [lowest offer / financial offer of the candidate x 30].
  • UNDP applies the “Best value for money approach” – the final selection will be based on the combination of the applicants’ qualification and financial proposal.

Payment Term:

  • Monthly lump-sum payable upon submission of the monthly time-sheet, the monthly report and approval of the Head of Office (or Officer-in-Charge).