Background

Dharamshala has been selected in the Smart City Mission (SCM) of the Ministry of Urban Development (MoUD), Government of India. The city has identified various projects and interventions that will help it transform itself into a smart city. These projects and interventions have been identified based on extensive consultation with citizens using community outreach programmes, social media and other similar mechanisms.

A Special Purpose Vehicle called Dharamshala Smart City Limited (DSCL) has been established to “plan, appraise, approve, release funds, implement, manage, operate, monitor, and evaluate the Smart city development projects and enter into contracts, partnerships and service delivery arrangements as may be required”. DSCL will implement two types of projects: Area Based Development (ABD) projects to transform contiguous areas of the city through comprehensive renewal of the built environment and public amenities; and pan-city solutions that use advanced information and communication technology (ICT)—intelligent transportation systems, safety and security systems, water and waste management systems, etc.—to improve the lives of all city residents.

Dharamshala Smart City Limited (DSCL) has sought UNDP’s support in conceptualizing a management structure and establishing a Core Management Team of DSCL. Under this, a set of core professional positions have been identified to oversee the planning, design, implementation, monitoring and quality assurance of the projects proposed under the Smart City Proposal submitted by Dharamshala. As per this UNDP is in the process facilitating the process and would like to invite applications for the post of Communications and IEC Expert.

Duties and Responsibilities

The Communications and IEC Expert will be based at Municipal Corporation of Dharamshala, Himachal Pradesh and under the overall supervision of the Commissioner (DMC) & MD Cum CEO, Dharamshala Smart City Ltd he/she would carry out the following tasks:

  • Support the development/production of communication and advocacy instruments and materials for marketing and awareness-raising campaigns, including briefing materials and press releases in coordination with the supervisor;
  • Prepare a Communication Strategy aimed at informing citizens of the city on the project activities and progress;
  • Dissemination of information and publications, assistance at public events such as roundtable discussions, press conferences, briefing sessions, interviews, etc.;
  • Put in place technological solutions or use IT in an innovative manner for reaching out to citizens using all social media platforms available in public domain;
  • Support management of the Smart City Website of Dharamshala, social media interfaces and other online/offline communication tools, including collection of information and preparation of content;
  • Documents success stories and lessons learned within the Smart City Project in Dharamshala;
  • Any other related tasks that may be entrusted upon by the supervisor.

Competencies

Functional Competencies:

  • Strong interpersonal and communication skills;
  • Should have acknowledged capabilities in partnership management;
  • Strong analytical, reporting and writing abilities skills;
  • Ability to handle large scale planning & MIS;
  • Ability to plan, organize, implement and report on work.

Knowledge Management and Learning:

  • Promotes a knowledge sharing and learning culture in the city;
  • Acquires and applies new skills.

Core Competencies:

  • Demonstrates integrity and ethical standards;
  • Positive, constructive attitude to work;
  • Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability.

Required Skills and Experience

Education:

  • Masters in English and Mass Communication, and/or Journalism & related fields.

Experience:

  • At least 15 years’ experience in design, development and running/managing communication campaigns/reporting on different themes using different platforms including print and social media;
  • Demonstrated prior experience in implementation of internal and external strategies for communications and outreach;
  • Experience in handling media relations, news reporting and editing and capability of drafting success stories and project documentation.

Language:

  • Fluency of Hindi & English language is required (Oral & Written).

Duration of the Work:

  • The contract will be awarded for one year initially. Working days will be as per the State Government policy.

Travel:

  • Travel within the district or state would be required.

Schedule of Payments:

  • Consolidated Annual Consultancy Fee (Remuneration) of Rs.9,60,000/- payable in equal monthly instalments, upon submission of monthly progress report certified by the reporting officer.

Documentation required:

  • Personal CV, indicating all past experience from similar projects, as well as the contact details (email and telephone number) of the Candidate and at least three (3) professional references.

Evaluation Method and Criteria:

Shortlisting would be done based on the following criteria:

  • Educational Qualification 30% Marks;
  • Relevant Experience 50% Marks;
  • Suitability for the assignment 20% Marks.

Only shortlisted candidates shall be called for an interview. The interviews will be conducted either in Dharamshala, Himachal Pradesh or in New Delhi and will be based on the competencies (skills) required as per the ToR. The contract shall be awarded on a merit basis. If face-to-face interviews are conducted, travel costs will be borne by the shortlisted candidate.

For any clarifications, please write to prabhakar.singh@undp.org