Background

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

To achieve its goals and to contribute to the advancement of the SDGs, UN Women is reaching out to a new range of partners, including in media and communications. As such, the UN Women Executive Director convened the inaugural session of the Unstereotype Alliance during the 2017 Cannes Lions International Festival of Creativity.

The Unstereotype Alliance brings together a powerful global coalition of more than 20 industry leaders behind the common goal of eliminating gender bias and harmful gender stereotypes from their advertising. The aim is to expand the Alliance to include a wide range of members globally. Through developing new standards and tools, the Alliance seeks to transform and Unstereotype their advertising.

Recognising the power of partnerships to accelerate progress, this industry-led initiative will unite leaders across business, technology and creative industries to tackle the widespread prevalence of stereotypes that are often perpetuated through advertising and content. The Unstereotype Alliance has been embraced by businesses and organisations who have been champions of addressing gender bias in the industry.

The Unstereotype Alliance aims to tackle how the industry can affect positive cultural change by using the power of advertising to help shape perceptions that reflect realistic, non-biased portrayals of women and men.

Under the guidance and direct supervision of the Coordinator of the Unstereotype Alliance, the consultant is expected to take a lead role in ensuring that the Alliance is responsive and visible through improved communications and outreach, both internal and external. The consultant will also have a role in managing requests for new membership and to ensure that member contributions, financial, in-kind, and intellectual are recorded.

Duties and Responsibilities

Summary of Key Functions:

  • Expansion of outreach through social and traditional media
  • Management of content for digital platform(s)
  • Logistical support to event planning
  • Coordination of new member inquiries and approvals
  • Support to mobilization of member financial and other contributions

1. Expansion of outreach through social and traditional media

  • In consultation with UN Women Communications team, develop and coordinate social media platforms for the Alliance
  • Develop content for postings
  • Monitor to eliminate any offensive comments
  • Monitor media to provide weekly updates on mentions of the Alliance
  • Draft press releases as requested
  • Work with UN Women Communications team on outreach to press
  • Work with UN Women Communications team to increase visibility of Alliance on UN Women website
  • Professionalized graphics in internal communications (regular emails to members)

2. Management of content for digital platform(s)

  • Liaise with web developers to ensure content is up to date
  • Liaise with web developers to create members-only space and maintain this (Member profiles, Calendar of meetings, Meeting outcomes, Meeting minutes, Documents and other products, etc.)
  • Upload content on public site (member ads, press, research, etc.)
  • Maintain list of public events
  • Develop page for new member applications
  • Liaise with pro-bono contributors to development of the site in consultation with UN Women web team
  • Develop content and production of monthly newsletter, based in part on member contributions and analysis
  • Management of news feed (should this be developed)

3. Logistical support to event planning

  • In collaboration with the Administrative Assistant, support efforts to ensure smooth preparation and execution of events
  • Digital design of invitations
  • Coordinate background documentation
  • Support the preparation of substantive elements, including internal business decisions of the Alliance
  • Support production elements for events, including audio/visual
  • Ensure that participants are briefed and coordinated on messages 

4. Coordination of new member inquiries and approvals

  • Monitor Unstereotype email for enquiries
  • Monitor new member applications through online platform
  • Support due diligence based on Unstereotype criteria (under development)
  • Respond to enquiries with tailored or pre-packaged messages, as appropriate
  • Report weekly on new inquiries and status, and bring to the attention of the Coordinator inquiries that require special attention
  • Consolidate requests for new memberships for approvals
  • Support on-boarding of approved new members
  • Maintain profiles of current and new members

5. Support to mobilization of member financial and other contributions

  • Review of financing agreements and supporting documentation for signature
  • As needed, usher non-standard agreements through clearance process
  • Ensure that agreements are posted in DAMS, and track receipt of funds
  • Support the development of pro-bono agreements

Impact of Results

The key results have an impact on the stability, visibility and growth of the Alliance in its mission to eliminate stereotypes in the world of media. Success would entail increased numbers of members, increased member contributions of all types (financial, in-kind and intellectual), increased brand recognition of the Alliance, as well as increased solidarity among the members. The Unstereotype Alliance should become a mark of quality, integrity, and a meaningful badge of honor for its members and for consumers.

Competencies

CORE VALUES / GUIDING PRINCIPLES

  • Integrity: Demonstrate consistency in upholding and promoting the values of UN Women in actions and decisions, in line with the UN Code of Conduct
  • Professionalism: Demonstrate professional competence and expert knowledge of the pertinent substantive areas of work
  • Cultural sensitivity and valuing diversity: Demonstrate an appreciation of the multicultural nature of the organization and the diversity of its staff. Demonstrate an international outlook, appreciating difference in values and learning from cultural diversity

CORE COMPETENCIES

  • Ethics and Values: Demonstrate and safeguard ethics and integrity
  • Organizational Awareness: Demonstrate corporate knowledge and sound judgment
  • Development and Innovation: Take charge of self-development and take initiative
  • Work in teams: Demonstrate ability to work in a multicultural, multi ethnic environment and to maintain effective working relations with people of different national and cultural backgrounds
  • Communicating and Information Sharing: Facilitate and encourage open communication and strive for effective communication
  • Self-management and Emotional Intelligence: Stay composed and positive even in difficult moments, handle tense situations with diplomacy and tact, and have a consistent behavior towards others
  • Conflict Management: Surface conflicts and address them proactively acknowledging different feelings and views and directing energy towards a mutually acceptable solution.
  • Continuous Learning and Knowledge Sharing: Encourage learning and sharing of knowledge
  • Appropriate and Transparent Decision Making: Demonstrate informed and transparent decision making

FUNCTIONAL COMPETENCIES

  • Excellent communication skills
  • Ability to extract, interpret, analyze data and resolve problems
  • Ability to perform work of confidential nature and handle a large volume of work 
  • Ability to support a team and team building skills
  • Strong IT skills
  • Focuses on result for the client and responds positively to feedback
  • Ability to handle web-based management systems
  • Attention to detail

Required Skills and Experience

Education:

  • Master’s degree in Marketing, Communication, Journalism, Public Relations, Digital Communications, International Relations or related field

Experience:

  • Minimum five years of relevant experience at the national or international level in digital media, journalism, communications or related field;
  • Experience in managing social media channels
  • Experience with UN Women or UN system is highly desirable
  • Demonstrated experience in speedy quality writing in English, analysis and problem solving
  • Experience in knowledge management highly desirable
  • Experience using graphic editing software desirable
  • Experience in using knowledge management tools and systems

Language:

  • Fluency in English is required.
  • Working knowledge of another UN official language is an asset.