National Public Relations Consultant to Support Development of the Governmental Campaign on 16 Days of Activism on Gender-Based Violence 2018



Advertised on behalf of :

Location : Tbilisi, GEORGIA
Application Deadline :30-Aug-18 (Midnight New York, USA)
Additional Category :Gender Equality
Type of Contract :Individual Contract
Post Level :National Consultant
Languages Required :
English  
Starting Date :
(date when the selected candidate is expected to start)
03-Sep-2018
Duration of Initial Contract :10 working days
Expected Duration of Assignment :10 working days in the period of September 03, 2018 – October 25, 2018

Background

Millions of women and girls worldwide suffer some form of gender-based violence, be it domestic violence, rape, female genital mutilation/cutting, dowry-related killing, trafficking, sexual violence in conflict-related situations, or other manifestations of abuse. In fact, for women and girls 16-44 years old, gender based violence is a major cause of death and disability and up to 70 per cent of women experience violence in their lifetime (World Health Organization, Department of Reproductive Health and Research, London School of Hygiene and Tropical Medicine, South African Medical Research Council, Global and regional estimates of violence against women: prevalence and health effects of intimate partner violence and non-partner sexual violence, 2013). Violence against women and girls persists in every country in the world as a pervasive violation of human rights and a major impediment to achieving gender equality. Such violence is unacceptable, whether perpetrated by the State and its agents or by family members or strangers, in the public or private sphere, in peacetime or in times of conflict. The UN Secretary-General has stated that as long as violence against women continues, we cannot claim to be making real progress towards equality, development, and peace (UN, Violence Against Women: The Situation, available online at: http://www.un.org/en/women/endviolence/pdf/pressmaterials/unite_the_situation_en.pdf).

States have an obligation to protect women from violence, to hold perpetrators accountable and to provide justice and remedies to victims. Eliminating violence against women and girls (EVAWG) remains one of the most serious challenges of our time. The knowledge base and tools to prevent and eliminate violence against women developed over the past decade must be utilized more systematically and effectively to eliminate all forms of violence against women. This requires clear political will, outspoken, visible and unwavering commitment at the highest levels of leadership of the State and the resolve, advocacy and practical action of individuals and communities.

In the recent years, the Government of Georgia has undertaken a series of international, regional and national commitments to take preventive measures against VAWG, including through education and awareness raising. The Council of Europe Convention on preventing and combating violence against women and domestic violence (Council of Europe, 2011, The Council of Europe Convention on preventing and combating violence against women and domestic violence. Available at: https://rm.coe.int/168046031c) ratified by Georgia as of May 2017 places the responsibility on the Government of Georgia to regularly promote and conduct awareness-raising campaigns and programmes to increase awareness and understanding among the general public on all forms VAWG. In response to the aforementioned international commitments, the Inter-Agency Commission on Gender Equality, Violence against Women and Domestic Violence with the technical support from UN Women and the European Union developed and adopted National Communication Strategy and Action Plan on Ending Violence against Women (EVAW).The National EVAW Communication Strategy and Action Plan set framework of action for line ministries and state agencies engaged in the national response against VAW to promote zero tolerance on VAWG and increase awareness of laws and services available for the victims/survivors of VAW.

Within the framework of the EU funded project “Unite to Fight Violence against Women” UN Women plans to further provide technical support to the Inter-Agency Commission on Gender Equality, Violence against Women and Domestic Violence in developing a governmental awareness raising campaign on 16 Days of Activism against Gender-based Violence.

16 Days of Activism against Gender-based Violence is an international campaign celebrated globally on annual bases (For more information about 16 days of activism visit: http://www.unwomen.org/en/what-we-do/ending-violence-against-women/take-action/16-days-of-activism). The campaign runs every year from 25 November, the International Day for the Elimination of Violence against Women, to 10 December, Human Rights Day and aims at galvanizing action to end violence against women and girls around the world, highlighting that violence against women is a human rights violation. Currently, more than 3,700 organizations from approximately 164 countries participate in the campaign annually. 16 Days of Activism has also been observed in Georgia for over a decade now. This particular initiative aims at consolidating government’s efforts and speaking with one voice on ending violence against women in line with the National EVAW Communication Strategy and Action Plan.

In line with the above-mentioned efforts, UN Women is planning to recruit a National Strategic Communications Consultant who will support the Inter-Agency Commission on Gender Equality Violence against Women and Domestic Violence Issues and respective line ministries and state agencies in developing the governmental campaign on 16 days of activism. While individual state agencies have been celebrating the 16 Days if Activism for many years, the development of the joint governmental campaign will strive to ensure efforts of individual government organisations are synergized and coherent, maximizing the outreach and effectiveness of the campaign.


Duties and Responsibilities

Under the overall supervision of UN Women EVAWG Programme team, the National Consultant on Strategic Communications will be responsible for the following activities:

  • To inform the working process, carry out a comprehensive review of the following materials a) international best practices, knowledge products and tools on awareness raising campaigns on EVAWG with focus on campaigns celebrating 16 days of activism; b) Georgia’s National EVAW Communication Strategy and Action Plan; c) National Study on Violence against Women;
  • Facilitate a two-day campaign development workshop bringing together PR specialists from line ministries and state agencies (members of the Commission) entailing a) developing campaign goals, objectives and structure; b) supporting each agency in outlining agency-specific objectives and activities;
  • Based on the results of the campaign development workshop, engage in follow-up work with the state partners to finalize the campaign capturing goals and objectives, strategic priorities, target groups, messaging etc. in line with the EVAW Communication Strategy and Action Plan;

Deliverables:

  • Campaign drafting workshop materials, handouts and PPT presentations developed by September 14, 2018 (3 working days);
  • A two-day campaign drafting workshop conducted bringing together PR specialists from line ministries and state agencies by September 25, 2017 (2 working days);
  • Based on the results of the workshop, Governmental Campaign on 16 days of activism capturing overarching, as well as agency-specific goals and objectives, strategic priorities, target groups, messaging etc. finalized by October 15, 2018 (4 working days);
  • Final report briefly outlining main activities carried out and results achieved submitted to UN Women by October 20, 2018 (1 working day);


Competencies

Core Values:

  • Respect for Diversity
  • Integrity
  • Professionalism

Core Competencies:

  • Awareness and Sensitivity Regarding Gender Issues
  • Accountability
  • Creative Problem Solving
  • Effective Communication
  • Inclusive Collaboration
  • Stakeholder Engagement
  • Leading by Example

Functional Competencies:

  • Knowledge of Results Based Management
  • Ability to gather and interpret data, reach logical conclusions and present findings
  • Good knowledge of technical area
  • Good organizational skills and ability to pay close attention to detail

Please visit this link for more information on UN Women’s Core Values and Competencies: http://www.unwomen.org/-/media/headquarters/attachments/sections/about%20us/employment/un-women-employment-values-and-competencies-definitions-en.pdf


Required Skills and Experience

Education:

  • Master’s degree in communications, public relations and/or related field;

Experience:

  • At least 5 years of experience in public relations, including experience in designing and implementing public awareness raising campaigns;
  • Track record in working on social/human rights issues is essential; familiarity with the issues of women’s empowerment, gender equality and violence against women is highly desirable;

Languages:

  • Excellent command of English and Georgian.

Evaluation procedure:

The candidates will be evaluated against the following technical and financial criteria:

  • Master’s degree in communications, public relations and/or related field (70 points);
  • At least 5 years of experience in public relations, including experience in designing and implementing public awareness raising campaigns (150 points);
  • Track record in working on social/human rights issues is essential; familiarity with the issues of women’s empowerment, gender equality and violence against women is highly desirable (100 points);
  • Excellent command of written and spoken English and Georgian (max 30 points).

Maximum total technical score amounts to 350 points. Only candidates who have passed over the minimum qualification criteria and have accumulated at least 245 points out of maximum 350 under technical evaluation will qualify for the next stage i.e. evaluation of their financial proposals.

Evaluation of submitted financial offers will be done based on the following formula: S = Fmin / F * 150

S – score received on financial evaluation;

Fmin – the lowest financial offer out of all the submitted offers qualified over the technical evaluation round;

F – financial offer under consideration.

The winning candidate will be the candidate, who has accumulated the highest aggregated score (technical scoring + financial scoring).

Management arrangements:

The contractor will report to and work under direct supervision of UN Women Programme Analyst and UN Women Project Analyst with overall guidance from UN Women’s international lead consultant on VAW study.

Financial arrangements:

Payment will be disbursed upon submission and approval of deliverables and certification by UN Women Programme Analyst that the services have been satisfactorily performed as specified below:

  • Deliverable 1,2 – 50 %
  • Deliverables 3,4 – 50%

Application procedure:

  • CV;
  • Duly filled Personal History Form PHF11 that can be downloaded from http://www.unwomen.org/en/about-us/employment
  • Financial Proposal - lump sum proposal/offer* in GEL (including breakdown of this lump sum amount indicating all necessary costs to complete this assignment).

*The applicants are required to submit an aggregated financial offer (“aggregated financial offer” is the total sum of all financial claims of the candidate for accomplishment of all tasks spelled out in this ToR).

Only short-listed candidates will be contacted.

Please combine all your documents into one (1) single PDF document as the system only allows to upload maximum one document.


UNDP is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.

UNDP does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.


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