Background

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

HeForShe is the global movement initiated by UN Women inviting men and people of all genders to stand in solidarity with the women to create a bold, visible, and united force for gender equality. Since its launch in 2015, the movement has now more than 1.3 billion men and women declaring their support from gender equality across the world. HeForShe aims to enable men to identify with the issues of gender equality and to recognize the crucial role that they can play to end the global inequality faced by women and girls, both in their own lives, and at more structural levels in their communities. The HeForShe campaign offers an innovative approach to achieving gender equality that recognizes men and boys as partners for women's rights and acknowledges the ways in which they also benefit from gender equality. For more information, visit http://www.heforshe.org/en.

In 2015, UN Women launched the HeForShe solidarity movement for gender equality in Turkey, with the participation of the government, private sector, civil society, academics and the media. In 2018, Fenerbahçe Sports Club joined forces with UN Women under the HeForShe movement to advance gender equality and women’s empowerment in sports. As a result of this unique collaboration, Fenerbahçe aims to set an example globally by becoming an inclusive sports club with a culture of gender equality and pioneering a number of initiatives in the sports community through the “Equal Together” movement until the end of 2019.

HeForShe is an important tool for engaging men and boys in gender equality and UN Women in Turkey considers male engagement as a cross cutting topic under all of the programmatic areas such as Refugee Response, Elimination of Child, Earl and Forced marriage and Elimination of Violence against Women.

Reporting to the Programme Management Specialist in UN Women Turkey office, the HeForShe Analyst is responsible for supporting the planning, coordination and implementation of the HeForShe campaign in Turkey to increase the standing and awareness of the Campaign and male engagement to gender equality with partners, the media and the public.  The role will be based in Istanbul, in the UN Women Regional Office for Europe and Central Asia, and will be frequently travelling to Ankara, UN Women Turkey office.  

The HeForShe Analyst works in close collaboration with the Programme, Operations and technical teams of the Turkey CO, HQ/Regional communications teams, staff of other UN Agencies, Government officials, media, multilateral, project partners and bilateral donors and civil society.

Duties and Responsibilities

Provide substantive support to the planning and design of external communication and outreach/advocacy strategies and plans of the HeForShe movement in Turkey

  • Provide analysis for elaboration of communication strategies; ensure gender perspective;
  • Integrate communication, advocacy and outreach strategies into proposals for HeForShe related initiatives;
  • Monitor and analyze print and social media and provide analysis;
  • Provide inputs and support to the development, launch and implementation of HeForShe initiatives and special events.

Provide technical support to the implementation and management of the male engagement advocacy, including the partnership with Fenerbahce

  • Provide inputs to the annual workplan and budget as required;
  • Coordinate and monitor the implementation of HeForShe activities, including the ones in the framework of the Fenerbahce partnership in line with the Communications Campaign Agreement,
  • Contribute to developing a holistic approach for Fenerbahçe to become an inclusive sports club,
  • Assist in developing dissemination plans for the inclusive sports club concept.
  • Identify opportunities for capacity building of partners
  • Coordinate and facilitate technical/ programming support and trainings to partners as needed,

Coordinate and contribute substantively to the development and dissemination of advocacy materials related to male engagement in general and specifically on HeForShe in Turkey

  • Draft briefing materials and press releases and coordinate its dissemination through effective channels;
  • Identify storylines for publication and articles;
  • Promote and disseminate advocacy materials for HeForShe;
  • Coordinate the translation/adaption/rewriting of information received, printing and dissemination of publications and audio-visual materials;
  • Follow guidelines from HQ and RO.

Coordinate media relations for the HeForShe and male engagement activities in Turkey

  • Coordinate the establishment of relevant relationships with communication and media outlets, key partners of the HeForShe Turkey;
  • Maintain list of relevant media in country;
  • Respond to inquiries for public and UN system information materials;
  • Organize roundtable discussions, press conferences and briefing session for press, as required;
  • Draft talking points.

Build and maintain partnerships and maintain relations with donors

  • Maintain relationships with partners and alliances to enhance visibility;
  • Support an effective partnership with all stakeholders on the implementation of “Equal Together” movement;
  • Liaise with advocacy partners and undertake outreach to civil society organizations, governments, and other groups to ensure that newsworthy information reaches the public and donors, as delegated.
  • Build new partnerships in the framework of male engagement to gender equality

Coordinate the HeForShe Turkey’s web/ online presence

  • Coordinate HeForShe Turkey’s website content and maintenance based on corporate requirements;
  • Coordinate HeForShe Turkey’s social media accounts in line with corporate social media policy;
  • Support UN Women Turkey office with messaging around gender equality, male engagement, women’s empowerment, challenging gender stereotypes among other issues relevant to the HeForShe;
  • Provide information to UN Women regional website and digital platforms on a regular basis, including news, updates, resources.

Facilitate knowledge building and sharing

  • Identify and synthesize best practices and lessons learned directly linked to HeForShe Turkey’s goals and activities;
  • Organize and conduct training and workshops on communication and advocacy, as appropriate.
  • Organize experience and knowledge exchange between countries in the region, or globally, implementing the HeForShe.

Provide technical inputs to the monitoring and reporting of the HeForShe Turkey activities

  • Monitor progress on HeForShe Turkey activities, results and indicators;
  • Provide inputs to quarterly reports, donor reports and other reports on HeForShe related results;

KEY PERFORMANCE INDICATORS

  • Timely monitoring of current events and trends
  • Quality and relevant advocacy materials and content
  • Timely updating of website and social media
  • Timely dissemination of materials as shown by knowledge of HeForShe solidarity movement in Turkey
  • Regular interactions with mass media, as shown by coverage
  • Timely monitoring and tracking of programme results and finances
  • Timely organization of events

Competencies

Core Values:

  • Respect for Diversity
  • Integrity
  • Professionalism

Core Competencies:

  • Awareness and Sensitivity Regarding Gender Issues
  • Accountability
  • Creative Problem Solving
  • Effective Communication
  • Inclusive Collaboration
  • Stakeholder Engagement
  • Leading by Example

Functional Competencies

  • Ability to communicate sensitively, effectively and creatively across different constituencies
  • Knowledge of project management,
  • Knowledge of web-based management systems
  • Knowledge of social media platforms and experience in social media outreach
  • Knowledge of local country media landscape
  • Communication, networking and advocacy skills
  • Ability to be strategic and analytical
  • Knowledge of gender and human rights issues desirable

Required Skills and Experience

Education and certification:

  • Master’s degree (or equivalent) in communications, public relations, journalism or relevant field is required.
  • A first-level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.

Experience:

  • At least 1 year of professional work experience at national or international level in public relations, communications or advocacy or campaign implementation;
  • Experience in private sector partnerships in an asset;
  • UN experience is an asset;
  • Experience in the use of social media;
  • Experience in gender and human rights is an asset?

Language Requirements:

  • Fluency in Turkish and English