PR and Digital Marketing Expert for Tourism Committee Republic of Armenia

Location : Yerevan, ARMENIA
Application Deadline :27-May-19 (Midnight New York, USA)
Type of Contract :Individual Contract
Post Level :National Consultant
Languages Required :
English   Russian  
Starting Date :
(date when the selected candidate is expected to start)
Duration of Initial Contract :01 June – 31 December 2019 (up to 140 working days)


The project offers an intervention strategy for the development of rural tourism in Armenia with the objective of creating sustainable income-generating opportunities as supplemental income source to reduce the level of rural poverty, contribute to equal territorial development and shape conducive environment for rural development. The project has three main components:

  • Planning of sustainable integrated rural tourism- The tourism assets of the community will be identified, assessed and prioritized for the further development by preliminary expert assessment and participatory planning mechanism, which will outline the vision and strategy for the rural tourism development in the community through wide consultation and participation of the local stakeholders.
  • Increasing income level through diversification of tourism products and services in the community- Developing human resources through sector-specific trainings (business management, food processing, sales, marketing, training local guides, etc.) will help to address the knowledge gaps and prepare the local communities to effectively manage the tourism enterprises. Meanwhile all the actors integrated in both production, service provision and management will be trained in sustainable utilization of tourism assets and adoption of mechanisms to bring down the environmental impact of their activities. In addition, the project will facilitate the access of the local tourism enterprises to seed financing through the loan mechanism of SME DNC.
  • Sustainable Destination Management- Establishing institutions to engage the local stakeholders and authorities into management and development of the community as a tourism destination. Meanwhile UNDP will build synergies between its upcoming projects planning to use big data and establish an up to date information center in Yerevan to promote the new tourism destinations. In addition, the project will help the new destinations to market the tourism services through ICT tools.

In cooperation with the Tourism Committee UNDP Integrated Rural Tourism is looking for a PR specialist to join the Tourism Committee team. The incumbent will be responsible for the management of Committee’s Communication providing a wide coverage for the activities of the Unit. The PR specialist should establish strong ties with local and international media to raise public awareness on the reforms the Government undertakes for improving the tourism sector.

Duties and Responsibilities

Under the direct supervision of Integrated Rural Tourism Development Project Manager and the Tourism Committee Chair, the incumbent will be responsible for building and maintaining a positive public image of the Committee. Along with these duties the PR Expert will also manage SMM, generate interesting and targeted content for social media pages, orient paid promotion posts and increase the engagements of the pages.

The Expert is expected to:

  • Manage the strategic communication of the Committee
  • Monitor of social media news, media interviews and articles related to the tourism sector
  • Work with media: organizing interviews, providing responses to information requests, press releases composition, etc.
  • Monitor and analyze PR results;
  • Develop of the digital marketing campaigns and programs according to the Committee’s strategy objectives;
  • Conduct  market researches to determine the recognizability problems;
  • Coordinate of digital content (Tourism website and social media pages);
  • Research the latest trends in digital marketing (especially in tourism sector) adding new tools to the skillset;
  • Assist the Marketing team in designing and reviewing a variety of promotional and marketing materials.


  • Strong research and networking skills;
  • Knowledge of graphic design programs, solid online communication skills;
  • Demonstrable experience in designing and implementing successful digital marketing campaigns;
  • Creative flair and originality;
  • High level of motivation, ability to show initiative and work independently;
  • Excellent ability to write and communicate orally with accuracy and professionalism;
  • Ability to communicate sensitively and effectively across different constituencies;Strong interpersonal skills with ability to establish and maintain effective work relationships with people of different social and cultural background and set good rapport with population in rural area
  • Ability to deliver and reach the planned targets without undermining proper operational processes
  • Creativity, flexibility and an innovative approach to problem solving
  • Proven ability to work within the set-up time frames on multiple activities and tasks concurrently
  • Good computer literacy, knowledge of MS office software and web-based applications. Ability to work with office equipment
  • Photography skills are desirable;

Required Skills and Experience


  • Advanced university degree in journalism, PR and Communications, public administration, public relations, social media marketing or related field.


  • Minimum 3 years of experience working in the communications industry and/or public relations; in marketing, media management or public information campaigns.
  • 1 year of experience in Tourism related projects/sectors is a strong asset;
  • Priort PR writing and content creation experience, as well as experience using various technologies and best practices in SMM

Language Skills:

  • Fluency in Armenian, English and Russian both written and verbal. 



Candidates will be evaluated using a cumulative analysis method taking into consideration the combination of the applicants' technical qualifications,  experience and financial proposal. The contract will be awarded to the individual consultant whose offer has been evaluated and determined as technically responsive/compliant/acceptable to the requirements of the ToR and received the highest cumulative (technical and financial) score out of below defined technical and financial criteria.

Only candidates obtaining a minimum of 49 points in the technical evaluation would be considered for financial evaluation.

Technical Criteria - 70% of total evaluation - max. 70 points

Financial Criteria - 30% of total evaluation - max. 30 points.



  • Financial Proposal and Availability form: OFFEROR’S LETTER TO UNDP
  • CV shall include Education/Qualification, Processional Certification, Employment Records /Experience

General Conditions of Contract is available here:

Note: Please note you can upload only one document to this application (scan all documents in one single PDF file to attach).

UNDP is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.

UNDP does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.

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