International Consultant in Marketing Strategy and Public Relations for Sustainable Tourism

Location : Praia, CAPE VERDE
Application Deadline :29-Nov-19 (Midnight New York, USA)
Type of Contract :Individual Contract
Post Level :International Consultant
Languages Required :
English   French  
Starting Date :
(date when the selected candidate is expected to start)
Duration of Initial Contract :52 working days, including 2 field missions
Expected Duration of Assignment :52 working days, including 2 field missions

UNDP is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.

UNDP does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.



Applications through UNDP jobs will not be accepted, only to the email address.

Interested candidates are required to read the Procurement Notice for Individual Consultants and its related documents, which are available in the following websites:

IIndividual Consultant

Description of the assignment: “International Consultant in Marketing Strategy and Public Relations for Sustainable Tourism”

Type of Consultant: Consultant with international experience/expertise

Terms of Contract: Individual Contract

Location: Cabo Verde

Expected starting date: December 5th, 2019

Duration of the consultancy: 52 working days, including 2 fields missions

Proposal should be submitted by email to no later than 29 November 2019. Please see below the annexes and documents that should be sent.

Any request for clarification must be sent in writing, or by standard electronic communication to the e-mail indicate above ( A response in writing or by standard electronic mail will send written copies of the response, including an explanation of the query without identifying the source of inquiry, to all consultants.

Only proposal submitted by email should be considered. Incomplete applications and applications sent after the deadlines will be excluded from further consideration.


UNDP applies a fair and transparent selection process that will take into account the competencies/skills of the applicants as well as their financial proposals.




ANNEX 4 – P11 form to be filled and send

Duties and Responsibilities

Within the above-described targets, the IC will have the following responsibilities and tasks to assume and develop:

Phase 1 – Preparation and field activities

  • Propose to DNA (UGP) / UNDP a working plan to develop the expected products. This plan will be appreciated by, in addition to those institutions, at the level of the press office and image of the MAA and DGTT / MTT / IGPQI;
  • Review, correct and finalize the proposed work plan in accordance with comments and suggestions arising from the above-mentioned assessment;
  • Collect and review, with the ICE Expert and other PMU / DNA experts, as well as the advisors at DGTT and MTT, the background information needed to develop a strategic marketing plan for sustainable tourism;
  • Undertake, in collaboration with the ICE Specialist at the PMU, an intensive public relations operation through field visits, institutional contacts with MAA Government/Administrative Delegations, DGTT/ MTT) and with local tour operators in the target islands of the project;
  • Prepare regular reports on activities carried out in the field in coordination and/or knowledge of the Communication and Image Office of MAA and DGTT/MTT communication advisors.

Phase 2 – Preparation of the Strategic Marketing Plan for Sustainable Tourism

  • Based on data and information made available by the ICE specialist and on the contribution from PMU/DNA, UNDP, other project partners, field visits and contacts with governmental/administrative bodies and tourism operators, the IC should develop in detail a strategic marketing plan for sustainable tourism with its chronology and present it in a practical workshop to the partners / stakeholders involved;
  • The document must necessarily include, among other contents, a subsequent specific marketing plan for the "Sustainable Cabo Verde" Challenge and the results analysis of direct and/or indirect marketing operation carried out with the private sector (tour operators) on the use and benefits of sustainable tourism certification and Awards.

Intermediated phase 2 – Specific Activities  

  • Develop a marketing action program specifically for the creation of the "Sustainable Cape Verde" Challenge [point 1.5.26 of the PMU Communication Plan];

  • Implement a direct and/or indirect private sector (tour operators) marketing operation, with Survey Monkey surveys, on the use and benefits of sustainable tourism certification and the awarding of prizes (point 2.6.7 of the PMU Communication Plan];

  • Develop a monitoring plan expressed into digital marketing for sustainable tourism and prepare a detailed budget for its implementation within 1 (one) year from the end of the consultancy.

Phase 3 – Preparation of the Final Report

  • Prepare and submit to the PMU/DNA and UNDP, a Final Consultancy Report, with a general description of the activities and products developed, including a final section on the document where the IC should present general considerations, including:
  1. constraints and limitations;

  2. risks;

  3. lessons learned, and

  4. recommendations.


Corporate Competencies

  • Demonstrates integrity by modeling the UN’s values and ethical standards;
  • Promotes the vision, mission, and strategic goals of UNDP;
  • Displays cultural, gender, religion, race, nationality and age sensitivity and ?adaptability;
  • Treats all people fairly without favoritism.

Functional Competencies

Knowledge Management and Learning

  • Ability to provide top quality policy advice services on environmental issues;
  • In-depth practical knowledge of inter-disciplinary development issues.

Development and Operational Effectiveness

  • Ability to communicate effectively orally and in writing in order to communicate complex, ?technical information to technical and general audiences;
  • Skill in negotiating effectively in sensitive situations;
  • Skill in achieving results through persuading, influencing and working with others;
  • Skill in facilitating meetings effectively and efficiently and to resolve conflicts as they arise.

Management and Leadership

  • Focuses on impact and result for the client and responds positively to critical feedback;
  • Encourages risk-taking in the pursuit of creativity and innovation;
  • Consistently approaches work with energy and a positive, constructive attitude;
  • Demonstrates strong oral and written communication skills.

Required Skills and Experience

Academic qualifications

  • Minimum academic qualification of Master degree in Marketing, Marketing Management & Services with skills in Public Relationship

Professional experience

The following skills and professional experiences will be considered important:

  • Professional experience of at least 5 years in the field of marketing, market research and project management in related activities;
  • Proven experience in developing marketing and public relationship plans and strategies, conducting market research and strategic development of public and/or private companies;
  • 5 years of considerable experience in managing digital marketing and benchmarking activities;
  • Experiences in management/participation in work teams in planning processes;
  • Have strong knowledge of integrated marketing communication and marketing information systems and decision support;
  • Have strong organizational, analytical and planning skills;
  • Have a good knowledge of the national socio-political and cultural context and the media overview;
  • Have experience working with both governments and private sector (public/private partnerships);
  • Past experience with UNDP funded projects is an added value;
  • Good interpersonal communication skills and teamwork;
  • Exceptional ability to write technical reports


  • Knowledge of English or French, excellent knowledge of spoken and written Portuguese will be an advantage.

If you are experiencing difficulties with online job applications, please contact the eRecruit Helpdesk.

© 2016 United Nations Development Programme