Background

The Lion’s Share initiative is an innovative wildlife conservation and animal welfare fund initiated by the private sector and UNDP. The Initiative is to be capitalized by funds collected from advertisers when images or footage of animals are used in advertisements. In joining the Lion’s Share, an advertiser commits to donate 0.5% of the media spend on their advertisements that feature animals. The funds will be collected by The Lion’s Share Fund and then disbursed globally to have the maximum impact on animal conservation, biodiversity and animal welfare, and help advance the Sustainable Development Goals.  The Lion’s Share initiative was announced at the Cannes Lion’s International Festival of Creativity in June 2018. The Lion’s Share was launched at the United Nations Headquarters in New York City during the 73rd session of the United Nations General Assembly in September 2018.

As a result of the successful leadership and the dedication of the French Government in building private sector coalitions for biodiversity, The Lion’s Share launched the first country-focused outreach strategy for France in February of 2019.  The country strategy provided a tailored national approach targeting leading French brands and advertising platforms. This initial strategy was successful in signing several companies to The Lion’s Share, garnering support from the French Government, and securing spotlight at key events.

The France Outreach Strategy is now updated for 2020 and ready to re-launch. This revamped strategy moves forward with an expanded France-based outreach team, new targets, and an updated approach given past lessons learned. The outreach team is now equipped with a fully detailed and approved 5-year conservation investment plan, designed in partnership with the world’s leading wildlife experts and organizations.

Through a coordinated outreach effort by multiple stakeholders, the shared objective will be to secure a collection of French companies for commitment during pivotal moments at high-level events in France in June of 2020. These high-level stage moments will bring together UNDP, governmental entities, and leading French private sector companies to showcase how an innovative financial mechanism can successfully drive nature-based solutions to result in major impact for the natural world.

UNPD is seeking a highly experienced and knowledgeable consultant to support the development and implementation of the tailored strategic outreach plan for France, to drive French private sector engagement in The Lion’s Share initiative.

Duties and Responsibilities

Scope of Work

The Consultant will work under the direct supervision of the Senior Portfolio Manager of the MPTF Office and in coordination with the Lion’s Share France Outreach Strategy team and Lion’s Share Secretariat. The key tasks for the private sector consultant will include:

Expected Outputs and Deliverables

The consultant is expected to achieve the following outputs:

• Provide input to France Outreach Strategy, France-based planning and marketing, outreach efforts, as well as identification of target companies in France;
• Develop and refine France Outreach Communication Kits;
• Determine key PR moments and needs, organize PR
• Lead the organization of France-based outreach events, meetings and teleconferences, in coordination with Lion’s Share partners;
• Provide input to drafted B2C / B2B campaign creatives; 
• Provide substantial support for the implementation of the France Outreach Strategy;
• Conduct targeted, pro-active outreach to selected private sector companies to expand The Lion’s Share partnership base in France;
• Request outreach support by identified influencers where needed;
• Develop, build and maintain relationships with current and prospective partners by prospecting, cultivating, cold calling, client meetings, continual follow-up in person or by phone or device, under the supervision of the Lion’s Share Secretariat and Fund Trustee;
• Arrange meetings with key Private Sector companies at CEO / C-suite level;
• Coordination and support of Lion’s Share partners to propel media engagement;
• Organize meetings and calls with journalists, brief on Fund updates according to developed talking points;
• Recommendations for campaign optimization to improve fundraising performance;
• Monthly reports outlining progress to date that can be shared with outreach partners.

In addition to the above listed outputs, identified below are the schedule of services and deliverables:

Competencies

Professionalism:

• Strong outreach and advocacy skills in the private sector, and ability to negotiate and influence others, especially at the C-suite level;
• Skills in identifying companies for partnership and ability to employ a tailored, persistent and practical approach to company outreach and engagement;
• Demonstrates professional competence and mastery of subject matter;
• In-depth understanding of the private sector in France, especially global brands and advertisers;
• Knowledge of sustainable and responsible business practices;
• Willingness to pro-actively share knowledge and experience;
• Problem-solving skills and judgment to resolve a wide range of complex issues/problems
• Ability to work under extreme pressure;
• Shows pride in work and in achievements;
• Is conscientious and efficient in meeting commitments, observing deadlines and achieving results;
• Shows persistence when faced with difficult problems or challenges;
• Remains calm in stressful situations;
• Takes responsibility for incorporating gender perspectives and ensuring the equal participation of women and men in all areas of work.

Communication:

• Speaks and writes clearly and effectively;
• Listens to others, correctly interprets messages from others and responds appropriately;
• Asks questions to clarify, and exhibits interest in having two-way communication;
• Tailors language, tone, style and format to match audience;
• Demonstrates openness in sharing information and keeping people informed.

Teamwork:

• Works collaboratively with colleagues to achieve organizational goals; solicits input by genuinely valuing others’ ideas and expertise;
• Is willing to learn from others; places team agenda before personal agenda;
• Supports and acts in accordance with final group decision, even when such decisions may not entirely reflect own position
• Shares credit for team accomplishments and accepts joint responsibility for team shortcomings.

Accountability:

• Takes ownership of all responsibilities and honors commitments;
• Delivers outputs for which one has responsibility within prescribed time, cost and quality standards;
• Operates in compliance with organizational regulations and rules;
• Supports subordinates, provides oversight and takes responsibility for delegated assignments;
• Takes personal responsibility for his/her own shortcomings and those of the work unit, where applicable.

Planning & Organizing:

• Develops clear goals that are consistent with agreed strategies;
• Identifies priority activities and assignments; adjusts priorities as required;
• Allocates appropriate amount of time and resources for completing work;
• Foresees risks and allows for contingencies when planning;
• Monitors and adjusts plans and actions as necessary;
• Uses time efficiently.

Creativity:

• Actively seeks to improve programmes or services;
• Offers new and different options to solve problems or meet client needs;
• Promotes and persuades others to consider new ideas;
• Takes calculated risks on new and unusual ideas;
• Thinks “outside the box” and is not bound by current thinking or traditional  approaches.

Client Orientation:

• Considers all those to whom services are provided to be “clients” and seeks to see things from clients’ point of view;
• Establishes and maintains productive partnerships with clients by gaining their trust and respect;
• Identifies clients’ needs and matches them to appropriate solutions;
• Monitors ongoing developments inside and outside the clients’ environment to keep informed and anticipate problems;
• Keeps clients informed of progress or setbacks;
• Meets timeline for delivery of products or services to client

Required Skills and Experience

Experience and Skills:

• Minimum 10 years of mid-level engagement with private sector companies in an influential marketing or communications capacity; is required
• Demonstrated knowledge, understanding and minimum 5 years of experience working with companies in advertising and strategic planning, including in the French market; is required.
• Demonstrated knowledge of social business / Corporate Social Responsibility (CSR) approach to development; desired
• Demonstrated experience in negotiating and influencing others, especially at the C-suite level, to reach agreement; desired
• A strong sense of client orientation and a strong drive for results; required

Language:

• Excellent writing and oral communication skills in French and English, required.

Institutional Arrangement

• The Consultant will work home-based, under the overall guidance of the Fund Trustee.

Duration of work: The period 5 months, March 2nd 2020 – 30th July 2020 (maximum of 85 working days)

Education

• Master’s degree in public policy, development studies, political science, international relations, or related field;

Payment modality

• Payments are based upon output and based on actual number of days worked, i.e. upon delivery of the services specified above and deliverables accepted and upon certification of satisfactory completion by the manager. 

Application requirements

• Duly completed Letter of Confirmation of Interest and Availability (please find template here: Letter of Confirmation of Interest and Availability template link); In a separate file include a financial proposal with “all-inclusive (*)” daily fee.
• Your CV and/or P11 indicating all past experience from similar projects, as well as the contact details (email and telephone number) of the consultant; short-listed candidates will be asked to submit their  P11 and at least three (3) professional references;
• Brief description of why the individual considers him/herself as the most suitable for the assignment, which addresses the required qualifications and evaluation criteria;

(*)“all-inclusive” implies that all costs (excluding mission travel) that could possibly be incurred by the Contractor are already factored into the final amounts submitted in the proposal

Incomplete submissions may not be considered. Please make sure you have provided all requested materials

Evaluation

• Individual consultants will be evaluated using the Cumulative Analysis methodology.
• When using this weighted scoring method, the award of the contract should be made to the individual consultant whose offer has been evaluated and determined as:
• Responsive/compliant/acceptable, and having received the highest score out of a pre-determined set of weighted technical and financial criteria specific to the solicitation;

Technical Criteria (100 points):

Candidates obtaining a minimum of 70% (490 points) of the maximum obtainable points for the technical criteria (700 points) shall be considered for the financial evaluation.

• Relevant background in terms of educational and professional experience; (10%)
• Demonstrated in depth understanding of and experience in marketing 40%
• Experience of working with French companies and Corporate Social Responsibility; (30%)
• Demonstrated understanding of the scope and strategy of this assignment; (20%)
• Technical Criteria weight overall: 70%;
• Financial Criteria weight overall: 30%.

Financial evaluation - Total 30% (300 points)

• The following formula will be used to evaluate financial proposal:
• p = y (µ/z), where
• p = points for the financial proposal being evaluated
• y = maximum number of points for the financial proposal
• µ = price of the lowest priced proposal
• z = price of the proposal being evaluated

Others

Annexes (click on the hyperlink to access the documents):

Annex 1 - UNDP P-11 Form for ICs

Annex 2 - IC Contract Template

Annex 3 – IC General Terms and Conditions

Annex 4 – RLA Template