Copywriter EU4B-EU4Agri

Location : Home Based with Travel Within BiH - Sarajevo, BOSNIA AND HERZEGOVINA
Application Deadline :17-Jul-20 (Midnight New York, USA)
Type of Contract :Individual Contract
Post Level :National Consultant
Languages Required :
Duration of Initial Contract :July 2020 – July 2021
Expected Duration of Assignment :Up to 60 days


NOTE: Signed Offeror’s Letter to UNDP Confirming Interest and Availability - - Letter to UNDP Confirming Interest and Availability.docx - to be sent to e-mail with Subject: Job ID 92562.

The purpose of the consultancy is to contribute to the promotion of critical project accomplishments and results by writing human-interest stories. In this context, the Copywriter (hereinafter the Consultant) will be tasked with the identification, development and placement of content, ensuring that the human-interest stories are concise, informative and reader friendly.

The consultancy will generate a series of 20 inter-connected human-interest stories presenting critical information about the implementation of project activities and milestones, placing the spotlight squarely on the beneficiary perspective. The stories developed through this assignment must have common story thread that is based on promotion of positive local initiatives and successes, achieved by the BIH citizens and businesses. The overarching objective is to promote BIH at its best through success stories.

Stories will be published online on UNDP, donor and partner websites, as well as social media. Stories will be at least 500 words long and written in one of the official languages of Bosnia and Herzegovina.

The consultancy is planned within the “Competitiveness and Innovation: Local Development Strategies – EU4Business” project (2018-2022), primarily funded by the European Union (EU). It is jointly implemented by the United Nations Development Programme (UNDP), the German Development Cooperation Agency (GIZ), and the International Labour Organization (ILO).

EU4Business project has an overall aim to contribute to economic growth and job creation through support for competitiveness and innovation in export-oriented sectors (e.g. wood processing, metal, textile, plastics or information and communication technologies), as well as in agriculture, food production, tourism and rural development in Bosnia and Herzegovina. The Project also actively supports the improvement of the business environment by providing technical assistance to relevant authorities in the country in the design, management and monitoring of financial incentives meant to strengthen competitiveness of small and medium-sized enterprises, improve cross-sectoral cooperation, and stimulate entrepreneurial initiatives, including development of local digital entrepreneurship.

UNDP is responsible for the implementation of the project activities related to agriculture, food production and rural development. So far, three public calls for potential beneficiaries were launched to support commercial agricultural holdings, small and medium-sized enterprises (SMEs) in the food industry, and local communities and socio-economic stakeholders for rural development. Please visit our interactive map to learn more about our beneficiaries.

The main beneficiaries of the project are commercial farmers, agri-food processing companies, local communities and rural farmers, governmental institutions, business development organizations.

The consultancy will support the successful presentation of project results along all of its components, focusing in particular on the integrated nature of the intervention.

Duties and Responsibilities

There is an ever-increasing need to promote EU4Business project results and disseminate good practices, also showcasing the critical contribution of the EU, as the project donor, to economic development. 

While there have been a number of initiatives aimed at communicating project activities and results over the past two years, web and print media remain a valuable source of information for the wider public in BIH. Information shared through project stories must be accurate and precise, reader friendly, up-to-date, and with interesting content relevant to its audience. The content will be prepared in one of the official BIH languages.

Specifically, the Consultant will be responsible for the following tasks:

Task 1: Desk Research

The purpose of this task is to familiarize the Consultant with the Project through the review of existing materials, to include programmatic reports as well as available records of project coverage up to date. This will help the Consultant to identify areas and topics of special interest to the public in order to better exploit available communication opportunities. The materials will be provided by the project team. 

The estimated level of effort for this task is 3 days.

Task 2: Provide recommendations as to the content placement

Under this Task, the Consultant will provide the project team with recommendations as to how best to promote generated content in order to maximize communication opportunities. This will include producing a document with the list of media outlets (including short description, contact information, website and social media accounts) that would be interested in carrying the content, based on thematic interest and previous publishing history.

The estimated level of effort for this task is 2 days.

Task 3: Producing Stories

The purpose of this task is to develop human-interest stories in a way that will be appealing to its target audience (the general public in BIH). The stories developed through this assignment must have common story thread that is based on promotion of positive local initiatives and successes, achieved by the citizens of BIH.

In particular, the Task will entail:

  • The drafting of the human-interest stories, building on information provided by the project team;
  • Field interviews with project beneficiaries at no fewer than 15 separate locations;
  • Cooperate with UNDP photographer to create appropriate photos to accompany stories;
  • Gender sensitive language writing and promotion of gender equality as part of the content;
  • Promotion of project partners in accordance with the visibility and communications principles and guidelines outlined in the Project Communication Strategy (to be provided by the project team).

The estimated level of effort for this task is 55 days.



Deliverables / Outputs

# of Days per Task

Due Date



Desk Research - Relevant materials provided by the project reviewed; areas and topics of special interest to the public identified.


30 July 2020



Provide recommendations as to the content placement - A list of recommendations for the placement of generated content with contacts.


August 30 2020



Producing Human-interest stories - Twenty project stories approved by the project team. At least one story needs to be finalised each month, per agreement with the project staff


August 2020 – July 2021



Corporate competencies:

  • Demonstrates integrity by modelling the UN’s values and ethical standards;
  • Promotes the vision, mission, and strategic goals of UNDP;
  • Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability
  • Treats all people fairly without favouritism;
  • Fulfils all obligations to gender sensitivity and zero tolerance for sexual harassment

Functional competencies:

  • Strong interpersonal skills, communication and diplomatic skills, ability to work in a team
  • Openness to change and ability to receive/integrate feedback
  • Ability to work under pressure and stressful situations
  • Strong analytical, reporting and writing abilities
  • Excellent public speaking and presentation skills

Required Skills and Experience

Academic Qualifications/Education:

  • University degree in Communications, Literature, Journalism or a related field;


  • At least 5 years of relevant professional experience in copywriting for various mediums; at least 2 years of professional experience in providing copywriting services.

Languages Requirements:

  • Excellent writing and editing skills in official languages of Bosnia and Herzegovina.
  • Knowledge of English is required.

Other Requirements:

  • Excellent computer skills (MS Office applications) and ability to use information technologies as a tool and resource.

Longlisting/Shortlisting Criteria

Qualifications as stated in the ToR



Relevant Education

max 15 points
5 points allocated for BA/BSc degree
+ 5 points for MSc/MA
+ up to 5 points for PhD 

Relevant professional experience

max 15 points 

Prior work experience with UNDP/UN Agencies

max 10 points 

Knowledge of English

max 5 points - will be assessed as:
5 points for fluency and the points decrease as per the level mentioned in the CV:
good - 4 points;
fair/upper intermediate – 3 points;
intermediate - 2 points;
beginner - 1 point. 

Technical Evaluation Criteria



Rating based on Qualifications


Knowledge of relevant policies/documents/or other specific criteria


Interview or submitted methodology



Individual  will be evaluated based on the following methodology:

Cumulative analysis

When using this weighted scoring method, the award of the contract should be made to the candidate whose offer has been evaluated and determined as:
a) responsive/compliant/acceptable, and
b) Having received the highest score out of a pre-determined set of weighted technical and financial criteria specific to the solicitation.

  • * Technical Criteria weight-70%
  • * Financial Criteria weight- 30%

Interested candidated must submit the following documents/information to demonstrate their qualifications:

  • Proposal:
    • Personal CV including list of experience in similar projects and contact details (e-mail addresses) of three referees;
    • Examples of three human-interest stories written in the past;

Please scan all above mentioned documents and upload as one attachment only online through this website.


  • For an assignment requiring travel, consultants of 65 years or more require full medical examination and statement of fitness to work to engage in the consultancy.
  • Due to large number of potential applicants, only competitively selected candidates will be contacted for remaining steps of the service procurement process.

UNDP is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.

UNDP does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.

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