Communications and Outreach Consultant, Crisis Bureau UNDP


Location : Home based (during COVID - 19 telecommuting) and New York City Offices, UNITED STATES OF AMERICA
Application Deadline :18-Aug-20 (Midnight New York, USA)
Additional Category :Management
Type of Contract :Individual Contract
Post Level :International Consultant
Languages Required :
English  
Starting Date :
(date when the selected candidate is expected to start)
09-Sep-2020
Duration of Initial Contract :6 months
Expected Duration of Assignment :6 months

Background

UNDP is the knowledge frontier organization for sustainable development in the UN Development System and serves as the integrator for collective action to realize the Sustainable Development Goals (SDGs). UNDP’s policy work carried out at HQ, Regional and Country Office levels, forms a contiguous spectrum of deep local knowledge to cutting-edge global perspectives and advocacy. In this context, UNDP invests in the Global Policy Network (GPN), a network of field-based and global technical expertise across a wide range of knowledge domains and in support of the signature solutions and organizational capabilities envisioned in the Strategic Plan. Working in support of the Regional Bureaus, the GPN also aims to provide rapid and integrated support to UNDP country offices, combining policy advice, technical expertise, financial resources, agile tools and procedures, and partnerships. Within the GPN, the Crisis Bureau guides UNDP’s corporate crisis and fragility-related strategies and vision for crisis prevention, response and recovery and lead corporate support in response to crisis.

Support to country operations is coordinated by the Country Support Management Team (CSMT), working closely within the GPN, with the GPN Crisis and Fragility Policy and Engagement Team, the GPN SDG Integrator Team and GPN technical teams. The overall goal of the CSMT is to ensure strong, coherent and coordinated support to country offices (COs), as it relates to crisis and fragility, within the full spectrum of the GPN’s service offer. The CSMT steers the effective interaction of GPN Teams, Regional Bureau/Regional Hub and CO counterparts for integrated country support. It ensures that UNDP corporate support is provided before, during and after crises (in line with UNDP Standard Operating Procedures during the response phase). The CSMT aims to provide regular analytical updates in consultation with Regional Bureaus to support early warning and early action. It also supports and coordinates the GPN crisis response capacity and takes the lead in a UNDP-wide approach to strengthen UNDP capacity in preventing, preparing for, responding to and recovering from crisis.

Within the CSMT, the deployment of technical and operations experts through the SURGE (UNDP Staff), GPN/ExpRes (Consultants), and Standby Partnerships mechanisms are a key component of UNDP’s response to the immediate crisis and technical support to Country Offices.

One of the major challenges of the Crisis Bureau’s deployment mechanism is to ensure that both internal and external rosters have the required capacity and availability of this capacity to support UNDP Country Offices in times of need. The Crisis Bureau is systematically developing outreach plans and efforts to reach out to potential experts through both online and off-line initiatives. Linked to this work, the Crisis Bureau is undertaking the Consolidation of all technical Rosters within UNDP under the umbrella of the GPN, which is now called the GPN/ExpRes Deployment Mechanism and the launch of a new intelligent rostering platform.

Furthermore, in order to consciously and consistently attract, develop, support and recognize the most suitable internal crisis personnel, the Crisis Bureau is developing a SURGE Academy, as a dedicated set-up with a structure, personnel and resources, within the existing SURGE system.

Within the larger CSMT, the communications and outreach consultant will develop material to inform regional bureaus and the rest of the organization of support that is provided through the deployment mechanism to country offices for crisis response and recovery and progress on the consolidation of rosters. The consultant will also seek innovative ways to leverage social media and online platforms to create both internal and external talent communities where experts can interact, exchange ideas and be linked to upcoming opportunities within UNDP.

Under the overall supervision of the head of CSMT and the day-to-day supervision of Programme Specialist (Deployments), the Communications and Outreach Consultant will promote the work of the GPN/ExpRes and SURGE mechanisms and develop communication and outreach strategies for the initiatives mentioned above. The consultant will also work closely with the SURGE Academy Project Manager and the Programme Specialist (tools and systems).


Duties and Responsibilities

The Communications and Outreach Consultant will:

  • Develop and implement a communication strategy for the Consolidation of technical rosters initiative 15th October and implementation ongoing;
  • Leverage social media and online platforms to build talent communities and networks and promote the SURGE Academy; ongoing
  • Develop and enhance the presence of UNDP’s deployment mechanism online; ongoing
  • Identify and facilitate the addition of new candidates for the GPN/ExpRes roster; ongoing

Develop and implement a communication and outreach strategy for the Consolidation of technical rosters initiative;

  • Develop a communication and outreach strategy and a workplan identifying timelines, activities and deliverables for the consolidation of technical rosters initiative and the COVID-19 Capacity Mapping component;
  • Design a coherent branding package (visual identity) consisting of illustrations and graphic design layouts for the GPN/ExpRes roster (such as but not limited to logo, banners, flyers, newsletters, infographics, infomercials, etc.). The end product must be of high quality and in publishable form.
  • Design and launch a campaign for the new platform;
  • Design 2 pagers for internal and external audience, on the consolidation of rosters and the capacity mapping;
  • Design quarterly Newsletters to showcase the work of the GPN/ExpRes consultants and SURGE advisors
  • Facilitate the development of an annual deployments report highlighting the interventions of the team to support country offices and the larger GPN. Facilitate the development of the relevant infographics.

Leverage social media and online platforms to build talent communities and networks and promote the SURGE Academy

  • Enhance the presence of the GPN ExpRes mechanism online through social media and other relevant platforms
  • Enhance the Twitter presence of the GPN ExpRes Mechanism to incorporate both internal and external talent of the organization
  • Assist in the development of networks for both crisis and non-crisis experts across the GPN, using online portals and social media outlets.
  • Establish operational linkages between the GPN talent management (GPN/ExpRes ONE Roster) portal and social media networks
  • Organize events such as online interviews, webinars, chats, trainings etc. to share the GPN/ExpRes stories, engage with the community and identify new expertise and to gain valuable knowledge of other external deployment mechanism;
  • Manage all communications related to the SURGE Academy
  • Develop and coordinate the communications and outreach sections of the SURGE Academy

Develop and enhance the presence of UNDP’s deployment mechanism online

  • Develop a work plan and a social media/online strategy to elevate the online presence of the deployment mechanism; identifying timelines, activities, and Deliverables
  • Establish the GPN ExpRes deployment mechanism as a brand both internally within the organization and externally among development and humanitarian networks.
  • Manage and update the deployments component of the internet page
  • Develop highly visual and impactful social media materials to elevate the reach on the existing social media platforms such as LinkedIn, Twitter, MS Teams, UNDP intranet, UNDP corporate website and others; in order to create better visibility for the Crisis Bureau deployment mechanism
  • Update the CB deployments section on www.undp.org; use UNDP’s website to attract new talent for the consultant’s roster and facilitate the review and addition of new experts
  • Manage the SURGE portal on the UNDP intranet and keep SURGE Advisors updated on development and opportunities
  • Update the Deployment Capacity intranet pages to offer the Country Offices a user-friendly experience in accessing the deployment capacities;

Identify and facilitate the addition of new candidates for the GPN/ExpRes roster;

  • Leverage the existing pools in other UN Agencies, regional organizations, networks, and thinks tanks, and facilitate the identification of experts from these organizations for the roster
  • Support the implementation of the enhancement plan for Crisis Bureau rosters including expansion, trainings, vetting processes and quality control
  • Liaise with GPN colleagues to facilitate addition of new staff members and new consultants in collaboration with Country Offices and Regional Hubs to the SURGE and GPN/ExpRes rosters
  • Leverage social media platform and online recruitment sites for calls for applications and recruitment campaigns;
  • Identify and contract a social media and talent search company to enhance the composition of CB rosters
  • Put in place initiatives to have greater language diversity on UNDP rosters, focusing on experts speaking French, Arabic, and Spanish
  • Proactively seek regional expertise to ensure that the rosters have geographical diversity
  • Ensure that both the composition and usage of UNDP rosters approaches gender parity

Deliverables:

The following deliverables/actions will be provided on an ongoing basis:

  • Communities and networks of talent built and facilitated through social media and other relevant platforms
  • Communication and Outreach Strategy designed and initiated; communication products delivered within set deadlines;
  • SURGE Academy brand developed and promoted
  • The Deployments’ online and social media presence developed to attract new expertise to the roster
  • UNDP’s rosters composition enhanced with systematic campaigns within and outside the organization
  • Social media and talent search company identified and contracted
  • Rosters to be made more gender, geographic, and language compatible


Competencies

  • Demonstrates integrity by modelling the UN’s values and ethical standards;
  • Promotes the vision, mission, and strategic goals of UNDP;
  • Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability;
  • Treats all people fairly without favoritism;
  • Diplomacy and tact.


Required Skills and Experience

Qualifications:

Education 

  • At least bachelor’s degree in communications, journalism, media, public policy, business or another relevant field, required.
  • Master’s degree in communications, journalism or other relevant field an advantage.

Experience  

  • At least 5 years of professional experience working on different aspects of communications such as outreach, media relations, content production, and social media management. (required)
  • Experience in digital communications; required
  • Expertise in leveraging social media to enhance and build brands (required)
  • Understanding of crisis response, the humanitarian system and development (desirable)
  • Demonstrated experience in using the MS Office 365 Suite and the Adobe Creative and Design products or any other similar applications; (required)
  • Demonstrated experience in developing, producing, and editing videos, infographics, informercials, interviews, and other similar communications products; (desired)
  • Demonstrated experience in social media management platforms; (desired)
  • Networking and partnership development skills; (desirable)

Languages 

  • Fluency in oral and written communications and presentations skills in English, required

Application Procedure:

The application package containing the following (to be uploaded as one merged pdf file): 

  • Online application with a brief description of why the Offer considers her/himself the most suitable for the assignment; and 
  • Personal CV or P11, indicating all experience from similar projects and specifying the relevant assignment period (from/to), as well as the email and telephone contacts of at least three (3) professional references. 
  • Examples of self-authored infographics and social media engagements

Note The above documents needed to be scanned into one file and uploaded to the online application as a single document.  Candidates who fail to provide the above listed information may be directly disqualified.

Shortlisted candidates (ONLY) will be requested to submit a?Financial Proposal. 

  • The financial proposal should specify an all-inclusive daily fee (based on a 7-hour working day - lunch time is not included - and estimated 21.75 days per month). 
  • The financial proposal shall specify a total lump sum amount, and payment terms around the specific and measurable deliverables of the TOR. Payments are based upon output, i.e. upon delivery of the services specified in the TOR, and deliverables accepted and certified by the technical manager. 
  • The financial proposal must be all-inclusive and take into account various expenses that will be incurred during the contract, including: the daily professional fee; cost of travel from the home base to the duty station and vice versa, where required; living allowances at the duty station; communications, utilities and consumables; life, health and any other insurance; risks and inconveniences related to work under hardship and hazardous conditions (e.g., personal security needs, etc.), when applicable; and any other relevant expenses related to the performance of services under the contract. 
  • In the case of unforeseeable travel requested by UNDP, payment of travel costs including tickets, lodging and terminal expenses should be agreed upon, between UNDP and Individual Consultant, prior to travel and will be reimbursed. In general, UNDP should not accept travel costs exceeding those of an economy class ticket. Should the IC wish to travel on a higher class he/she should do so using their own resources. 
  • If the Offeror is employed by an organization/company/institution, and he/she expects his/her employer to charge a management fee in the process of releasing him/her to UNDP under a Reimbursable Loan Agreement (RLA), the Offeror must indicate at this point, and ensure that all such costs are duly incorporated in the financial proposal submitted to UNDP. 
  • The Financial Proposal is to be emailed as per the instruction in the separate email that will be sent to shortlisted candidates. 

Evaluation process 

Applicants are reviewed based on Required Skills and Experience stated above and based on the technical evaluation criteria outlined below. Applicants will be evaluated based on cumulative scoring. When using this weighted scoring method, the award of the contract will be made to the individual consultant whose offer has been evaluated and determined as: 

  • Being responsive/compliant/acceptable; and 
  • Having received the highest score out of a pre-determined set of weighted technical and financial criteria specific to the solicitation where technical criteria weighs 70% and Financial criteria/ Proposal weighs 30%. 

Technical Evaluation - Total 70% (70 points) 

  • Criteria 1: Relevance of the expertise with regards to the scope of deliverables expected through this assignment in working on different aspects of communications such as outreach, media relations, content production, and social media management - 20 points 
  • Criteria 3: Demonstrated experience in developing, producing, and editing videos, infographics, informercials, interviews, and other similar communications products – 20 points 
  • Criteria 4: Demonstrated experience in social media management platforms – 15 points  
  • Criteria 5: Demonstrated networking and partnership development skills - 10 points 
  • Criteria 6: Understanding of the development and humanitarian space that UNDP operates in – 5 points

Candidates obtaining a minimum of 70% (49 points) of the maximum obtainable points for the technical criteria (70 points) shall be considered for the financial evaluation. 

Financial Evaluation - Total 30% (30 points) 

The following formula will be used to evaluate financial proposal: 

  • p = y (µ/z), where 
  • p = points for the financial proposal being evaluated 
  • y = maximum number of points for the financial proposal 
  • µ = price of the lowest priced proposal 
  • z = price of the proposal being evaluated 

Contract Award 

Candidate obtaining the highest combined scores in the combined score of Technical and Financial evaluation will be recommended to enter into contract with UNDP. 

Institutional Arrangement 

The consultant will report to the Programme Specialist - Deployments, Country Support Management Team, UNDP Crisis Bureau. The consultant will also work closely with other members of the Crisis Bureau. Frequent interactions and consultations with a variety of UN/UNDP stakeholders will form an integral part of the consultant’s duties. 

 


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