Background

Project name: 

UN SDG Action Campaign

The UN Secretary-General established the UN SDG Action Campaign to inspire people and organizations from all backgrounds and every part of the world to take actions to achieve the SDGs, while holding decision-makers to account for progress society-wide. Ultimately, the Campaign’s goal is to channel the power of people, through growing SDG networks, to understand, commit to and act on the Goals –and inspire others to do the same. At a moment of acute crisis in our world, the Campaign is seizing the opportunity of a turning point to rethink behavior, reorient policymaking and ramp up services critical for a just and sustainable recovery that takes our societies all the way to the SDGs.

The UN SDG Action Campaign is hosted and supported by the UNDP Executive Office and has a lean team with diverse skills based in Bonn (Germany). The Campaign operates in an agile, adaptable manner. It marshals rapid support for new initiatives as opportunities arise and provides partners with on-demand strategic creative services that inspire SDG action with an engaged community of activists and concerned individuals. The Campaign also serves as a creative lab for advocacy, a first mover for innovative and creative initiatives, such as the recent Global Hackathon, the Global Day for Hope and Solidarity, and the first-ever virtual SDG Action Zone during the high-level week of the UN General Assembly.

For priority constituencies, the Campaign develops tailored tools and strategies. It forges links to key decision-making moments at the local, national and global levels, including the High-Level Political Forum, the UN General Assembly, and follow-up meetings tracking international conventions and treaties.

The COVID-19 pandemic has compelled the UN SDG Action Campaign to thoroughly revise and recalibrate its strategy and programme for the year 2021 and beyond. This has notably affected in-person events and related convening spaces such as the SDG Global Festival of Action and the SDG Action Awards hosted by the UN SDG Action Campaign, among other relevant events supported by the Campaign.

 In order to effectively deliver on the above, the UN SDG Action Campaign is seeking to recruit a Digital Content Creator reporting to the Communications Specialist to support the digital content and outreach strategy across digital platforms of the UN SDG Action Campaign.

Duties and Responsibilities

Create and distribute multimedia digital content

• Actively contribute to team creative brainstorming and keep abreast of new trends and creative ways to tell stories using a variety of media.
• Lead daily creation, scheduling and posting of social media and editorial content, from an array of stories and materials - including video, audio, infographics, memes, and animations - for distribution across digital platforms such as websites, mailchimp, medium, Facebook, TikTok, Twitter, IG, Linkedin and Youtube.
• Create shareable, compelling, visual contents blending video, photo, and effects to increase engagement and growth, including videos and stories.
• Design and implement Live coverage strategies across social media platforms for key events and activations, including the SDG Global Festival of Action. 

Support community building and digital engagement through social media and digital platforms

• Creatively and consistently engage audiences on social media channels, through a wide range of social media activities including LIVES, polling, quizzing and challenges, primarily on Facebook, Twitter, Instagram, YouTube, and LinkedIn accounts.
• Proactively identify and promote relevant content from collaborators of the UN SDG Action Campaign.
• Monitor and engage on comments, posts and DMs and respond to requests accordingly.
• Interview stakeholders and SDG Action community partners to create video clips, blog posts and multimedia pieces.
• Support the administration of community groups and mentoring programs including Facebook and other online channels, social media engagement, webinars and managing mentors.
• Develop and manage an online library to ensure accessibility and distribution.

Monitor and analyze social media and digital communications performance and engagement

• Work with the Communications team on the design and production of creative assets for the UN SDG Action Campaign’s initiatives, including monthly newsletters, websites and Campaign toolkits.
• Produce monthly analytical reports on content engagement, reach and performance on social media, mailings, website and other communication channels from a variety of tools, including Google analytics, Hoot Suite, TweetDeck, and more, and help synthesize results monthly. 
• Research target audiences and identify best digital tools and tactics to reach them and deliver on Campaign goals. Identify trends and recommend new topics.

Expected Outputs and Deliverables

Competencies

Social Media: Ability to represent and promote the UNDP brand in virtual communities / networks and promote citizen engagement in UNDP's work

Multimedia writing/editing: Originating and/or editing written content for media and the general public to be disseminated through press or other online outlets

Required Skills and Experience

Education:

BA in Multimedia/Visual Communications, Video Production, Graphic Design, Digital Media Design or related field.

Experience:

Minimum 3 years of relevant experience, including 2 years of relevant  experience in multimedia storytelling.

A strong visual storyteller, the multimedia specialist will be a highly creative individual with vision, and hands-on video and multiple media production skills.

Proficiency with the technical aspects of producing digital media content, including photography, film, graphic design, audio-visuals and social media. Experience with podcasting, VR and AR is an asset.

Experience engaging audiences through effective management of social media channels and tools.

Experience with content management systems, graphics software, still and video cameras, video/audio/podcasting/image editing.

Capable of self-generation of creative ideas and working under pressure to meet individual project needs.

Language requirement:               

Fluency in English. Knowledge of additional UN languages is an asset

Criteria for Selection of the Best offer:

The selection of the best offer will be based on the combined scoring method, where the qualifications and methodology will be weighted 70 percent, and then combined with the price offer, which will be weighted 30 percent.

Technical Criteria – 70 % of total evaluation– max. 70 points:

CV review: 30 points;

• Educational qualifications as defined in the terms of reference (15 points)
• Experience in digital content creation (15 points);

Interview: 40 points;

• Experience in creation and distribution of digital content (15 points)
• Experience in community building and digital engagement through social media and digital platforms (15 points)
• Experience in monitoring and analyzing social media and digital communications performance and engagement (10 points)

Only those individual consultants who obtain at least 70% of points from the technical evalutaion will be considered for the financial proposal evaluation.

Financial Criteria – 30 % of total evaluation – max. 30 points.

• Financial scores will be calculated using the formula [lowest offer / financial offer of the candidate x 30].
• UNDP applies the “Best value for money approach” – the final selection will be based on the combination of the applicants’ qualifications and financial proposal.

Application procedure:

Applicants have to provide a technical and financial proposal. 

The technical proposal shall consist of:

• Motivation Letter describing their interest in the assignment and why they are the most suitable for the work; and URL’s to previous work on social media and editorial content;
• Portfolio including multimedia and written samples;
• Latest personal CV or P11, including experience in similar projects and at least three references
• A technical proposal: shall describe the methodology and the approach on how to fulfil the required deliverables as well as outline the major components of its implementation (if applicable);

The financial proposal shall consist of 

• Letter to UNDP Confirming Interest and Availability-please fill in the attached form  https://popp.undp.org/_layouts/15/WopiFrame.aspx?sourcedoc=/UNDP_POPP_DOCUMENT_LIBRARY/Public/PSU_%20Individual%20Contract_Offerors%20Letter%20to%20UNDP%20Confirming%20Interest%20and%20Availability.docx&action=default); 

The financial proposal shall consist of the total contract price for the whole duration of the contract period, which shall include the consultancy fee, costs of living, costs for insurance. The financial proposal shall also contain a breakdown of these costs. The lump-sum/contract price is fixed regardless of subsequent changes in the cost components.

If an Offeror is employed by an organization/company/institution, and he/she expects his/her employer to charge a management fee in the process of releasing him/her to UNV under Reimbursable Loan Agreement (RLA), the Offeror must indicate at this point and ensure that all such costs are duly incorporated in the financial proposal submitted to UNV

How to Submit the Application:

To submit your application online, please follow the steps below:

• Merge your Cover Letter, CV, Technical Proposal and Letter to UNDP Confirming Interest and Availability (including the financial proposal) into a single file. The system does not allow for more than one attachment to be uploaded;
• Click on the Job Title (job vacancy announcement);
• Click “Apply Now” button, fill in the necessary information on the first page, and then click “Submit Application;”
• Upload your application/single file as indicated above with the merged documents (underlined above);
• You will receive an automatic response to your email confirming receipt of your application by the system.

Queries should be sent to procurement@unv.org,  to clearly marking: 0094991 - Digital Content Creator.

Terms and conditions, as well as contract samples, can be found at this link.

Due to the large number of applications we receive, we are only able to inform the successful candidates about the outcome or status of the selection process.

Please make sure you provide all the requested materials:

• Incomplete applications will not be considered.
• Applications sent by email will not be considered.
• Applications without the fully completed Confirmation of Interest Form, including financial costs will not be considered.

Applicant information about UNV rosters

UNV reserves the right to select one or more candidates from this procurement notice. We may also retain applications and consider candidates applying to this consultancy for other assignments with UNV with similar terms of reference, experience and educational requirements.

Workforce diversity

UNV is committed to achieving diversity within its workforce and encourages all qualified applicants, irrespective of gender, nationality, disabilities, sexual orientation, culture, religious and ethnic backgrounds to apply. All applications will be treated in the strictest confidence.

Scam warning

The United Nations does not charge any application, processing, training, interviewing, testing or other fees in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it. Furthermore, please note that emblems, logos, names and addresses are easily copied and reproduced. Therefore, you are advised to apply particular care when submitting personal information on the web.