Individual Consultant – Junior Consultant (Media)

Location : Bhubaneswar, INDIA
Application Deadline :05-Feb-21 (Midnight New York, USA)
Type of Contract :Individual Contract
Post Level :National Consultant
Languages Required :
Duration of Initial Contract :One Year
Expected Duration of Assignment :One Year

UNDP is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.

UNDP does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.


Indian producers face several challenges to secure their household’s income, food provision while making an important economic contribution for the country. And one reason for the rising farm distress is crop failures and yield losses triggered by the vagaries of climate. The livelihood of a large proportion of India’s population—as the largest private enterprise with ~138 million farm families with an 18% contribution to national GDP—is at risk.   Any shock on agricultural production already has social and financial repercussions for both the population and the country as a whole; it impacts rural income levels, Gross Domestic Product (GDP), and, in the worst years, poverty rates.

The redesigned schemes RKVY- RAFTAAR "Remunerative Approaches for Agriculture and Allied Sector Rejuvenation", aims at making farming a remunerative economic activity through strengthening the farmers efforts, risk mitigation and promoting agri-business entrepreneurship. In the states, Department of Agriculture and Farmers' Empowerment operates RKVY-RAFTAAR where the State Government prepares projects as per guidelines RKVY- RAFTAAR issued by the Government of India.

The Country Programme Document (2018-2022) of United Nations Development Program’s (UNDP) approved by the Government of India has defined one of its foremost programme priorities and outcomes as “Institutional and systems strengthening for service delivery” as the single most innovations to achieve last mile developmental impact. UNDP has set up the Technical Support Unit for the implementation of RKVY, at MOA&FW  to improve institutional and programme responsiveness, increase coverage and better access among the marginalised and excluded farm households for the rural population in Odisha.

Under this project UNDP is planning  to provide a technical support to the state government of Odisha, for which UNDP is planning to hire an Individual Consultant-Media to provide technical support to Department of Agriculture, Government of Odisha in strengthening the RKVY across the state.

Duties and Responsibilities

Duties and Responsibilities:
The Consultant (Media), will be based at Bhubaneswar and shall work under the guidance and supervision of the Director, Agriculture.  The Consultant (Media), is responsible for: -

Project Communications for advocacy and awareness:

  • He/she will work closely with the RKVY section to ensure that relevant project materials such as Human-Interest Stories, IEC campaign materials (Video, Radio Jingles, Hoardings, Posters, Pamphlets) reports, proposals, factsheets, info graphs etc. are developed and disseminated to target groups through relevant media and network channels.
  • He/ She will assist RKVY officers in the annual planning stage to identify appropriate communication activities for the projects.
  • Ensure timely and quality production of advocacy and branding materials

Media Relations:

  • Draft and edit articles, press releases, human interest stories and other advocacy/information materials.

Digital Communications/Social media

  • Support in information development for the social media sites (Facebook, Twitter and YouTube) such as daily monitoring, posting and content develop


  • Assist in organizing and generating public support for special events and campaigns to promote RKVY
  • Support organization of workshops, seminars, campaigns, events and project review meetings including agendas and meeting minutes.

Other tasks

Perform any other tasks consistent with the level of the post and/ or assigned by the Reporting Officer; Director Agriculture/ Senior Consultant (RKVY).


Core Competencies:

  • Demonstrates integrity and ethical standards
  • Promotes the vision, and strategic goals of the organisation

Functional Competencies:

Job Knowledge/ Technical skills

  • Sound knowledge and experience in the field of Media
  • Demonstrates substantive and technical knowledge to meet responsibilities and requirements of the post with excellence;

Communication Skills

  • Good communication skills
  • Tailors and presents information to diverse audiences using a variety of communication delivery methods (e.g., written, electronic, oral, interpersonal) Documentation
  • Good interpersonal skills and ability to establish and maintain effective partnerships and working relations with people in a multi-cultural, multi-ethnic environment with sensitivity and respect for diversity;

Management skills

  • Demonstrated skills connecting with a wide range of stakeholders,
  • Reliable in delivering own parts of the work as part of a team effort
  • Is open to change and ability to manage complex, ever-changing environments.


Required Skills and Experience

Summary of Key Functions: As Consultant (media), the person will be responsible for supporting the Senior consultant and the Director (RKVY), Agriculture department and  identifying areas for improvement .

Education:Master's degree or Diploma from a recognized University in any subject. A degree in mass communication/related field or master's in business administration will be desirable though not essential.


Essential: Five years' experience in a reputed media house, advertising company or in sales and marketing in a reputed organization.

Desirable:Experience of working with State Governments/ international agencies/ on similar assignments will be preferred.

Language Requirements: Excellent oral and writing skills in English and Odia.

Remuneration package  :            Rs. 47,875/ (inclusive of insurance)

Evaluation Method and Criteria:

The award of the contract shall be made to the individual consultant whose offer has been evaluated and determined as Responsive to the requirement. Having received the highest score out of a pre-determined set of weighted education and interview criteria specific to the solicitation.

  • Educational and experience Criteria weight - 40%;
  • Interview Criteria weight – 60 %

 Educational and Experience Criteria (40% of total evaluation)

  1. Education qualification as per TOR-10%
  2. Additional education qualifications relevant to mass communication/related field or master's in business administration- agriculture and management-10%
  3. At least 5 years' experience in a reputed media house, advertising company or in sales and marketing for social development space- 10%
  4. Experience working with the Central and/or State Government/International Organisations/NGOs - 10 %

Interview Criteria: (60% of the total evaluation) based on the competency skill for tasks specified in this announcement

Note - Please ensure that all the documents to be uploaded should be combined in a single PDF file before uploading as the system has provision of uploading only one document.

 Deliverables and Schedule of Payment: Monthly payment on submission of time sheet and monthly report of work done duly certified by the reporting officer.

Documents to be submitted by Consultants :

  1. Letter to UNDP Confirming Interest and Availability for the Individual Contractor Assignment
  2. Updated and signed P-11 form for ICs
  3. Health and Life insurance documents


  1. Any kind of miscellaneous charges i.e. internet, phone, relocation charges etc. will not be reimbursed;
  2. Travel, lodging and boarding as per Government rules subject to prior approval
  3. Please apply online by visiting (Careers)


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