Social Media and Digital Content Expert

Location : Tirana, ALBANIA
Application Deadline :15-Feb-21 (Midnight New York, USA)
Type of Contract :Individual Contract
Post Level :National Consultant
Languages Required :
Expected Duration of Assignment :120 (One hundred and twenty) working days from February 2021 - February 2022

UNDP is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.

UNDP does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.


The Government of Albania’s (GoA) ambitious transformation of the way public administration delivers services to its citizens by placing them in the center, launched in 2014, with ADISA (Agency for the Delivery of Integrated Services in Albania) as its institutional champion, entails a path-breaking reform that reinvents the way public administration delivers services to its citizens. The on-going reform involves a fundamental shift from operating in a narrow or isolated departmental view within the government, to a more holistic citizen-centric approach, and is now in its consolidation phase.

With support by development partners in the design and implementation of the priority public services reform recognized as an essential component for its success, the project “Consolidation of Citizen Centric Public Service Delivery in Albania” (CSDA) builds on the results by its predecessor, the ISDA Support Project (Support for innovation against corruption: Building a citizen centric service delivery model in Albania).

The CSDA Project responds to GoA further assistance requests to assist in strengthening access to public services and the quality and efficiency in their delivery in Albania sustainably through citizen-centric innovation and utilization of information technology. It continues to support the progress of the public service delivery reform in Albania, with special reference to: i) expansion of impact in the territory, ii) monitoring of customer care standards’ implementation by public institutions, iii) institutional consolidation, and iv) service delivery innovation and digital agenda promotion.

The key result areas (KRA) in which the CSDA Project is engaged include:

  1. Policy and oversight,
  2. ADISA sustainability support,
  3. Public service standards, and
  4. Innovation and digitalization.

Relying on a human right-based approach, the project aims to make a significant contribution to the gender equality agenda. It asserts the concept of the right to quality public services for all citizens, while ensuring special attention to women and vulnerable groups including the elderly, persons with disabilities, ethnic minorities – with specific reference to Roma and Egyptian, the economically disadvantaged, and the rural population in particular in remote locations.

Through its activities, CSDA is positioned to support the country’s EU integration and regional cooperation agendas, help further compliance with SDG goals and promote South-to-South cooperation, while ensuring synergy and complementarity with the activities of concurrent reform programs that impact service delivery activities, as well as partner assistance projects.

CSDA is a donor pool fund project with Government of Austria through the Austrian Development Agency (ADA), the operational unit of Austrian Development Cooperation, as key contributor besides UNDP. The project is implemented by the Government of Albania in partnership with UNDP, following UNDP’s national implementation modality. UNDP provides project and financial management support in accordance with UNDP’s regulations and rules for project management.

Under CSDA Project’s KRA 2, communications and outreach are included among key areas of support envisaged for ADISA, and target the entire universe of project beneficiaries,

While strengthening ADISA’s outreach capacity sustainably in the process, this assistance, besides the core contribution to awareness raising through integrated campaigns or targeted public events about improvements in service delivery that citizens and businesses can take advantage of, helps foster new/higher expectations in public service delivery that create the added positive pressures to solidify and sustain changes. It thus, in turn, supports ADISA’s efforts in championing the public services reform objectives.

Duties and Responsibilities

Objective of the Assignment:

The overall aim of the assignment is to assist ADISA in strengthening its public outreach especially through social media through the preparation, management and publication of high quality and effective content and communication products.

Description of Responsibilities:

The Expert is expected to accomplish the following tasks:

  • Ideate social concepts, content, and digital campaigns;
  • Produce creative assets, including graphics, illustrations, videos, GIFs, and digital ads for delivery across a variety of mediums and formats, including all major social platforms;
  • Work with ADISA staff to identify and develop content that is engaging and relevant to each social platform
  • Write social-first copy tailored to different campaigns and target audiences;
  • Research and develop ADISA audiences, with special reference to specific targets groups within them, such as women and vulnerable groups, and identify platforms to best reach them;
  • Follow through with storyboarding, development, and post-production of design or video concepts from inception through completion;
  • Assist in establishing internal creative and production processes at ADISA, and relevant templates;
  • Help set up and utilize ADISA’s internal capacity to provide continuous input (text, photos, videos) for social media outreach;
  • Provide timely reports on performance metrics for ongoing social campaigns.


  • Creative assets, including graphics, illustrations, videos, GIFs, and digital ads for delivery across a variety of mediums and formats, including all major social platforms, in original/open formats;
  • Report on ADISA audiences, with special reference to specific target groups within them, such as women and vulnerable groups, and recommendations on the platforms to best reach them;
  • Final assignment report with results achieved, lessons learned and recommendations for the future, in English.


The Expert is expected to deliver succinct monthly progress reports to the CSDA Project Manager at UNDP and ADISA on activities conducted and planned indicating achievements versus agreed targets, as well as challenges and their mitigation. Relevant documentation is expected, as appropriate.  


Core Values

  • Integrity - Demonstrate consistency in upholding and promoting the values of UN in actions and decisions, in line with the UN Code of Conduct.
  • Professionalism - Demonstrate professional competence and expert knowledge of the pertinent substantive areas of work.

Functional competencies

  • Excellent communication skills;
  • Strong organizational ability, and focus on delivery;
  • Proactive stance;
  • Creativity and excellent problem solving skills;
  • Ability to engage effectively with different stakeholders from various hierarchic levels.

Required Skills and Experience


  • University degree in communication, design, liberal arts, or related fields;
  • Training in usage of design tools is desirable.

Work experience

  • At least three (3) years of relevant experience working in social media, with responsibility in content preparation, management and publication;
  • Proven strong and variegated portfolio of content created (showcasing of such portfolio is expected as part of the application);
  • Excellent skills in Adobe Creative Cloud products including InDesign, Photoshop, Illustrator and Spark; technical skills on more products are a definite plus;
  • Professional experience in similar assignments with public and/or private entities, including in building internal staff capacity;
  • Knowledge and understanding about customer-care public service delivery and functioning of the public administration is a plus.

Language requirement:

  • Fluency in spoken and written Albanian and English languages.

Evaluation Procedure:

UNDP applies a fair and transparent selection process that would consider both the technical qualification of Individual Consultants as well as their financial proposals. The contract will be awarded to the candidate whose offer:

  • Is deemed technically responsive / compliant / acceptable (only technically responsive applications / candidates will be considered for the financial evaluation)
  • And has obtained the highest combined technical and financial scores.

Technical Criteria - 70% of total evaluation – max points: 70

  • Criteria A: Compliant educational background – max points: 15
  • Criteria B: Relevant professional experience – max points: 40
  • Criteria C: Relevant assignment experience and knowledge – max points: 15

Financial Criteria - 30% of total evaluation – max points: 30

Candidates obtaining a minimum of 70% (49 points) of the maximum obtainable points for the technical criteria (70 points) shall be considered for the financial evaluation.


Application Procedure

The application should contain:

  • Cover letter explaining why you are the most suitable candidate for the advertised position. Please paste the letter into the "Resume and Motivation" section of the electronic application.
  • Latest personal Curriculum Vitae (CV) including past experience in similar projects and contact details of referees, including past experience from similar projects or completed and signed UN Personal History Form (P11) for Service Contracts (SC) and Individual Contracts (IC) – Blank form Download here.
  • Letter to UNDP Confirming Interest and Availability-please fill in the attached form...
  • Financial Proposal in ALL - specifying a total lump sum in Albanian Lek (The financial proposal shall specify a total lump sum amount, and payment terms around specific and measurable -qualitative and quantitative- deliverables . Payments are based upon output, i.e. upon delivery of the services specified in the TOR.  In order to assist the requesting unit in the comparison of financial proposals, the financial proposal will include a breakdown of this lump sum amount-including travel, per diems, and number of anticipated working days).- Please note that with regard to travel component you may provide an average estimated travel cost for one circuit with and without accommodation.
  • Copy of Diplomas and copy of Passport. 

* Kindly note that Letter to UNDP Confirming Interest and Availability and Financial Proposal are two separate documents and should both be part of your application. Incomplete applications will not be considered. 

How to Submit the Application:

To submit your application online, please follow the steps below:

  • Merge your CV or P11, Financial Proposal Letter to UNDP Confirming Interest and Availability and cover letter into a single file. The system does not allow for more than one attachment to be uploaded;
  • Click on the Job Title (job vacancy announcement);
  • Click “Apply Now” button, fill in necessary information on the first page, and then click “Submit Application;”
  • Upload your application/single file as indicated above with the merged documents (underlined above);
  • You will receive an automatic response to your email confirming receipt of your application by the system.

UNDP is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.

Due to a large number of applications we receive, we are able to inform only the successful candidates about the outcome or status of the selection process

If you are experiencing difficulties with online job applications, please contact the eRecruit Helpdesk.

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