Background

PROJECT DESCRIPTION

B+HR Asia

Over several decades in Asia, pro-growth economic policies have encouraged a rapid influx of foreign investment and increased international trade flows. In turn, these forces have driven significant gains in jobs, industrial production, and innovation, as well as achievements in health care provision and education. Yet, fast-paced economic development has also resulted in a wide variety of human rights abuses and devastating levels of environmental degradation. Concern for these adverse impacts seems to be growing among governments, businesses, consumers, and civil society in general.

Almost a decade has passed since the UN Guiding Principles on Business and Human Rights (UNGPs) were endorsed by the UN Human Rights Council. Today, the UNGPs are the main reference framework for the complementary duty of States to protect human rights and responsibility of business enterprises to respect human rights. Although there seems to be increasing global awareness and uptake of the UNGPs, knowledge and implementation gaps remain. 

UNDP’s regional project on Business and Human Rights, titled “Business and Human Rights in Asia: Promoting Responsible Business Practices through Regional Partnerships”, (B+HR Asia) works to ensure the uptake of BHR and the implementation of the UNGPs through technical advisory, awareness-raising, communications outreach and capacity building support to governments, businesses, civil society organizations (CSOs), and national human rights institutions (NHRIs).

Duties and Responsibilities

SCOPE OF WORK

The B+HR Asia programme in India intends to produce focussed knowledge and communication products to enhance understanding of UNGPs, highlight trade and human rights nexus and facilitate outreach on policy issues in India and Asia. 

Under the direct supervision of the Business and Human Rights National Specialist at UNDP India, and overall supervision of Head, Inclusive Growth Unit, UNDP India, the Communications Consultant will assist in implementing the communication strategy of the B+HR Asia programme in India including

1. Development of knowledge and advocacy products/communication content on Business and Human Rights

  • Copywriting (online & offline), editing and proofreading of communication collaterals (brochure, booklet, newsletters)
  • Develop and implement social media strategy including the creation of social media content (posts, graphics, social media templates)

2. Support production of audio-visual products and narratives to increase visibility

  • Edit and proof read  audio visual content, coordinate with agency and B+HR Asia team on specific communication collaterals
  • Develop web content, human interest stories, news items and other communication materials for Business and Human Rights

3. Project support through other communication activities

  • Ensure branding and donor visibility on events and related materials
  • Coordinate with regional project team on multi-country campaigns

3) EXPECTED OUTPUTS AND DELIVERABLES

 

Deliverables/ Outputs

 

Estimated Duration to Complete

 

Target Due Dates

 

Review and Approvals Required (Indicate designation of person who will review output and confirm acceptance)

I.

1) Social media strategy for 2021

2) key online and offline communication collaterals copywriting completed including 1 brochure and1 booklet

3) provide overall proof reading and editing support on communication products.

 

22

15 June 2021

Business and Human Rights Specialist, UNDP India

II.  

1) First package of social media materials,

2) 1 illustrated human-interest story completed,

3) 1 event supported including related offline and social media collaterals and press release, related reporting on statistics and audience reached submitted, 4) provide overall proof reading and editing support on communication products.

 

21

15 July 2021

III.

1) Second package of social media materials,

2) 1 illustrated human-interest story completed,

3) provide overall proof reading and editing support on communication products.

22

14 August 2021

IV.

1) Third package of social media materials,

2)1 illustrated case-study completed,

3)1 event supported, related reporting on statistics and audience reached submitted;

4) provide overall proof reading and editing support on communication products.

22

15 September 2021

The consultant will use his/her own equipment and software.

Intellectual Property
All information and production of report to the assignments as well as outputs produced under this contract shall remain the property of the UNDP who shall have exclusive rights over their use. The products shall not be disclosed to the public nor used in whatever format without written permission of UNDP in line with the national and International Copyright Laws applicable.

INSTITUTIONAL ARRANGEMENTS

The consultant will work under direct supervision of the Business and Human Rights National Specialist at UNDP India, and overall supervision of Head, Inclusive Growth Unit, UNDP India

Weekly reporting will be required, and each deliverable shall be presented to the Business and Human Rights Specialist for review and approval. 

The project will not be required to provide any facilities or other support, though the Business and Human Rights Specialist or other team members may provide guidance. 

DURATION OF ASSIGNMENT, DUTY STATION AND EXPECTED PLACES OF TRAVEL 

Duration
The assignment is estimated to commence on 15 May 2021. The assignment will need to be completed 15 September 2021 at the latest. Up to a maximum of 88 working days.

Duty Station
The consultancy will be home-based and shall set-up a schedule to engage with the project team through video conference or other remote communication tools.

Competencies

  • Demonstrable research skills;
  • Results-driven, initiative-taking, ability to work under pressure and meet tight deadlines;
  • Ability to work independently or with very limited guidance.
  • Highly motivated with a positive attitude and problem-solving approach;
  • Good interpersonal and communication skills.

Language

  • Proficiency in English and Hindi required.

Required Skills and Experience

Educational Qualification:

  • Bachelor’s degree in communications, media relations, journalism or any other related field.

Experience:

  • 5-7 years of relevant experience at the national or international level in public relations, electronic and print media, communications or advocacy.
  • Strong writing and editing skills in English
  • Experience in social media (i.e. Facebook, Twitter, Linkedin, YouTube) management and/or online news, including data analysis;
  • Experience in the usage of computers and office software packages, good knowledge and experience in handling of web-based management systems.
  • Good command of graphic design tools (e.g.: Adobe Creative Suite)
  • Knowledge of human rights issues desirable.

CRITERIA FOR SELECTION OF THE BEST OFFER

Evaluation Method and Criteria

Only candidates which are responsive and compliant will be evaluated, Individual consultants will be evaluated based on the following methodology;

Combined Scoring method:

The award of the contract shall be made to the candidate whose offer has been evaluated and determined as a) responsive / compliant / acceptable; and b) having received the highest score out of set of weighted technical criteria (70%) and financial criteria (30%).

  • The technical criteria consist of qualification review (education, experience, language) [max. 100 points]
  • Financial score shall be computed as a ratio of the proposal being evaluated as the lowest priced qualified proposal received by UNDP for the assignment will be based on a maximum 30 points.

Technical Criteria for Evaluation (Maximum 100 points)

  • Criteria 1: Education – Max 15 points;
  • Criteria 2: Experience supporting the production of communications materials, including publications, outreach materials and multimedia products-– Max 45 points
  • Criteria 3: Experience in the usage of web and social media management tools, and audio/video production tools is required– Max 30 points
  • Criteria 4: Excellent command of English writing – Max 10 points

Only candidates obtaining a minimum of 70 points for technical criteria (approx. 70% of the total technical points) would be considered for the Financial Evaluation.

For those passing technical evaluation above, offers will be evaluated per the Combined Scoring method:

            a)  Technical evaluation (70%)

            b)  Financial evaluation (30%)

Technically qualified consultants will be requested to submit their daily fee rate and or lumpsum i.e. consultants who score more than or equivalent 70% marks with respect to the above-mentioned evaluation criteria. Consultant should not specify their consultancy fee on their CV or with thesubmission. The CV will not be evaluatedfurther in case the consultant submits the same.

Financial Proposal that indicates the all-inclusive fixed total contract price, supported by a breakdown of costs, as per template would be provided to the technically qualified consultant.  If an Offeror is employed by an organization/company/institution, and he/she expects his/her employer to charge a management fee in the process of releasing him/her to UNDP under Reimbursable Loan Agreement (RLA), the Offeror must indicate at this point, and ensure that all such costs are duly incorporated in the financial proposal submitted to UNDP.

PAYMENT TERMS

Candidates shall quote a lump sum “all-inclusive” fee for the completion of each deliverable. The term “all-inclusive” implies that all costs (professional fees, communications, consumables, etc.) that could be incurred by the consultant in completing the assignment are already factored into the lump-sum submitted in the proposal. Payments shall be done upon verification of completion of deliverables and approval by the IC’s supervisor.

REQUIRED DOCUMENTS

Interested candidates must submit the following documents/information to demonstrate their qualifications. 

a) Duly accomplished Letter of Confirmation of Interest and Availability using the template provided by UNDP;
b) Curriculum Vitae (particularly highlighting experience supporting the production of communications materials, including publications, outreach materials and multimedia products and in-depth familiarity in the usage of web and social media management tools, and audio/video production tools  
c) Contact details (email and telephone number) of the Candidate and at least three (3) professional references;
d) Four examples of previous communications work including two writing samples and two graphic design examples;
 

Incomplete proposals may not be considered. The short-listed candidates may be contacted and the successful candidate will be notified.

The application receiving the Highest Combined Score will be awarded the contract.

UNDP strives to have a workforce which reflects diversity and gender balance, and applies an equal opportunitiesapproach. Qualifiedfemalecandidates are strongly encouraged to apply. All selections are on merit.