Background
UNDP works in more than 170 countries and territories, helping to achieve the eradication of poverty and the reduction of inequalities and exclusion. UNDP has worked in India since 1951 in all areas of human development, from democratic governance to inclusive growth, to sustainable energy and climate and disaster resilience.
The Inclusive Growth portfolio is anchored in the national priority of ‘accelerated growth with inclusion and equity, employment generation, and skill India’, aligned to outcome 1 of the UNDP strategic plan. While the focus of outcome 2 is on decent work and economic growth (SDG 8) and reducing inequalities (SDG 10), the UNDP comparative advantage in the sector as a facilitator and knowledge leader will be leveraged to strengthen institutional linkages between enterprise and skills-training providers and to identify synergies between national programmes and missions to assist marginalized groups’32 access to sustainable skills, jobs, livelihoods and productive assets. Solid gains can be expected in SDGs 1, 5 and 10, as well as the environmental SDGs 6, 7, 11, 15 and 17.
The focus of the portfolio has been primarily women and youth from the marginalized communities across the country. It takes into consideration that women face significant social and economic barriers in participating in India’s workforce. Under the portfolio, there are a number of projects being implemented in partnership with the State Government departments, with private sector entities like the L&T Hero, and others, in the area of career guidance and counselling, apprenticeships promotion (with industry clusters), micro-enterprise development, strengthening of the farm/non-farm and artisanal values chains, and developing second generations managers.
In order to support, facilitate and promote the projects under the portfolio, UNDP intends to engage a Communication Consultant to plan and implement a portfolio communications strategy geared towards influencing the development agenda, ensuring public and media outreach on the project’s mandate and results, supporting key flagship events, and supporting donor communications. The Communications Consultant will work under the guidance and supervision of the Head, Inclusive Growth and the Head of Communications will be based in New Delhi with travel across India.
Summary of Key Functions:
- Plan and implement internal and external strategies for communications and outreach
- Build strong digital presence for the portfolio including on UNDP India’s corporate digital accounts such as the website; social media; Instagram and you tube
- Support the Head of Communications and the core communications team on flagship campaigns and advocacy initiatives.
- Facilitate knowledge building and knowledge sharing
- Support to business development and donor relations.
Note: The incumbent will spend 70 per cent of staff time on the work related to Inclusive Growth and 30 per cent of time on campaigns and partnerships led by the core communications team
Duties and Responsibilities
uties and Responsibilities:
- Ensure planning and implementation of internal and external strategies for communications and outreach
- Draft, finalize and support implementation of communications and outreach strategies for the project across multiple locations, in line with the overall CO guidelines
- Integrate advocacy and communication strategies into all aspects of project’s planning, implementation and monitoring.
- Ensure quality assurance for high-quality knowledge products and dissemination plans, as per the UNDP branding and publication guidelines.
- Support photo and audio-visual documentation of the project.
Build strong digital presence for the project’s under Inclusive Growth portfolio
- Develop social media campaigns to further promote the project and ensure development and dissemination of regular updates on UNDP India’s digital and social media platforms.
- Create webpages and project updates for the UNDP India website on a regular basis.
- Explore digital tools and platforms to increase visibility for the project, donors, partners and UNDP India
.Facilitate knowledge building and management
- Draft and finalize newsletters and other multi-touch communications products to generate awareness of portfolio and project’s objectives and to share updates with beneficiaries and other local stakeholders
- Prepare and produce newsletters for dissemination to key stakeholders, partners, the private sector and civil society
- Ensure quality assurance for high-quality knowledge products and develop dissemination plans
- Sound contributions to knowledge networks and communities of practice including corporate communications repositories.
Supports policy advocacy and contributes to programme development
- Analyze and support monitoring of communication activities and assessment of impacts and results and contribute to the preparation of reports and documents.
- Provides support and inputs to various policy and programme documents prepared for various stakeholders including Donors and partners; and to the UNDP documents CCA, UNDAF, CPD and other documents
- Identification and synthesis of best practices and lessons learned directly linked to programme goals and activities.
- Monitor practices, and project-specific news and developments in order to ensure guidance to the team that reflects the best and most current available information.
Supports the business development
Campaigns:
- Promoting public information campaigns on activities, UNDP, the SDGS and so on
- Promoting and disseminating corporate advocacy materials for launching flagship initiatives and publications such as the Human Development Report.
Outreach:
- Ensure increased media coverage, public engagement and better understanding of the UNDP’s work in the country, in collaboration with Government, development partners and donors, wherever possible, in consultation with the Head of Communications, UNDP India.
- Support donor reporting, civic education and community awareness, as and when needed, to support the project implementation.
- Organization of roundtable discussions, press conferences, briefing sessions, interviews, launches, in consultation with Head of Communications, UNDP India.
Public information:
- Ensure audience-centric communication materials and public information for prompt and effective responses to inquiries.
Support crisis communication response, if situation arises, in consultation with the Head of Communications, UNDP India.
Competencies
Core Competencies
- Demonstrating/safeguarding ethics and integrity
- Self-development, initiative-taking
- Acting as a team player and facilitating teamwork
- Facilitating and encouraging open communication in the team, communicating effectively
- Learning and sharing knowledge and encourage the learning of others.
- Promoting learning and knowledge management/sharing are the responsibility of each staff member.
- Informed and transparent decision making.
Functional Competencies
Advocacy/Advancing a Policy-Oriented Agenda: Preparing information for advocacy
- Identifies and communicates relevant information for a variety of audiences for advocating UNDP’s mandate
- Maintains a functioning network of contacts with a variety of stakeholders to promote a better understanding of UNDP’s mandate and to support advocacy efforts.
Promoting Organizational Learning and Knowledge Sharing: Basic research and analysis
- Generates new ideas and approaches, researches best practices and proposes new, more effective ways of doing things;
- Documents and analyses innovative strategies and new approaches.
Job Knowledge/Technical Expertise: Fundamental knowledge of own discipline
- Understands and applies fundamental concepts and principles of a professional discipline or technical specialty relating to the position
- Possesses basic knowledge of organizational policies and procedures relating to the position and applies them consistently in work tasks;
- Working knowledge of software tools including photoshop; indesign and or free online tools such as pixlr.
Creating Visibility for UNDP/Supporting UNDP’s Capacity to Advocate: Research and data analysis
- Promotes awareness of UNDP’s centrally to development through dissemination of information and materials;
- Maintains networks and knowledge assets for use in visibility and image activities.
- Client Orientation: Establishing effective client relationships
- Researches potential solutions to internal and external client needs and reports back in a timely, succinct and appropriate fashion;
- Organizes and prioritizes work schedule to meet client needs and deadlines;
Establishes, builds and sustains effective relationships within the work unit and with internal and external clients.
Required Skills and Experience
Education: Master's degree in media relations, journalism, publishing and/or social sciences.
Experience:
- Minimum 7 years of relevant experience at the national or international level in public relations, communications, and advocacy
- Previous experience with a multilateral or international organization is helpful but not mandatory
- Experience in content creation, social media management and community engagement will be essential.
- Knowledge of basic design software will be preferable but not necessary.
- Good knowledge and experience in handling of web-based management systems; and handling video documentation.
- Good team player and the ability to adapt to changes in the team and work environment, if needed.
Language Requirements: Excellent knowledge of written and spoken English and Hindi is essential.
Duration
The duration of the assignemnt is four months from the signing of the the contract up to a maximum of 22 working days per month.
Language Requirements:
Fluency in English and Hindi is essential.
Evaluation Criteria
The award of the contract shall be made to the individual consultant whose offer has been evaluated and determined as Responsive to the requirement. Having received the highest score out of a pre-determined set of weighted technical and financial criteria specific to the solicitation.
Only candidates obtaining a minimum of 49 points (70% of the total technical points) would be considered for the Financial Evaluation.
• Technical Criteria weight - 70%;
• Financial Criteria weight – 30 %
Technical Criteria (70% of total evaluation)
- Education – 20 points;
- Minimum seven years’ experience in the production of communications materials, including publications, outreach materials and multimedia products ( examples of writing sample/ creatives etc.)– 30 points
- Experience in the usage of web and social media management tools, and audio/video production - 20 points
Financial Criteria: (30% of the total evaluation) based on the total all-inclusive lump sum amount for professional fee for tasks specified in this announcement
Submission of Proposal
Financial Proposal:
Technically qualified consultants will be requested to submit their daily fee rate i.e. consultants who score more than 70% i.e. 49 marks with respect to the above-mentioned evaluation criteria. Consultant should not specify their consultancy fee on their CV or with the submission. The CV will not be evaluated further in case the consultant submits the same.
. Documents to be submitted by Consultants
- Letter to UNDP Confirming Interest and Availability for the Individual Contractor Assignment
- Updated and signed P-11 form for ICs
Note:
- Any kind of miscellaneous charges i.e. internet, phone, relocation charges etc. would not be reimbursed
- Travel, lodging and boarding as per UNDP rules subject to prior approval
- Individuals working with institutions may also apply, contract would be issued in the name of institution for the specific services of individual