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Research Consultant for Development of Tourism Master Plan for borjomi Municipality
|Location :||Tbilisi (with travel to Borjomi Municipality), GEORGIA|
|Application Deadline :||19-Aug-19 (Midnight New York, USA)|
|Type of Contract :||Individual Contract|
|Post Level :||National Consultant|
|Languages Required :||English|
|Duration of Initial Contract :||55 working days within September 2019 – June 2020 (40 days mission to Borjomi, 15 days home-based)|
Rural development is a process that delivers improvements in the quality of life and economic well-being of people living in relatively isolated and sparsely populated rural areas. Rural development, traditionally, has focused on the exploitation of land-intensive natural resources, such as agriculture and forestry. However, changes in global production networks, increased urbanization and dynamic links between rural and urban environments have changed the character of rural areas. Increasingly tourism, niche products and recreation have replaced resource extraction and agriculture as dominant economic factors.
The need for rural communities to approach development from a wider perspective has created more focus on a broad range of development goals rather than merely creating incentives for agricultural or resource-based businesses. Education, entrepreneurship, physical and social infrastructure, biodiversity protection and enhancement, climate change adaptation and mitigation all play an important role in developing rural regions. Rural development is also characterized by its emphasis on locally produced economic development strategies.
The EU signed an Association Agreement (AA) with Georgia in June 2014. This aims to deepen political and economic relations between the parties and to gradually integrate Georgia into the EU’s internal market. This entails, as one element, creating a Deep and Comprehensive Free Trade Area (DCFTA) between the EU and Georgia. Under Article 333 of the Association Agreement (Cooperation between the Parties in the field of agriculture and rural development), there is provision for ‘facilitating the mutual understanding of agricultural and rural development policies’. This was the basis for the formulation of a Rural Development Strategy for Georgia which will in turn yield specification of measures which will benefit from funding under the European Neighborhood Programme for Agriculture and Rural Development (ENPARD).
Rural development has an important role to play in the sustainable development of Georgia. Government of Georgia approved the first ever National Rural Development Strategy and Action Plan in 2017. The goal of the Rural Development Strategy (RDS) for Georgia 2017-2020 is to support Georgia’s sustainable economic development through enhanced social-economic activities in rural areas and improved living condition of rural population. It provides the country’s vision for 2017-2020 in key areas of rural development – growth and diversification of local economies, improvement of social and public services, sustainable use of national resources and local engagement in the development process.
The EU financed and UNDP implemented project “Improving Rural Development in Georgia” (IRDG) specifically targets eight municipalities, one of which is Borjomi municipality. This municipality is known for its strong tourism potential which is, however, not fully exploited. A previous analysis showed that there is a significant coordination problem: Sites and events are not developed in a sufficiently comprehensive and coordinated approach. There is little coordination between Borjomi municipality and its adjacent municipalities.
Duties and Responsibilities
The overall objective of this technical assistance is to support Borjomi municipality and, to the required extent, its neighboring municipalities, to develop a Tourism Master Plan (TMP). The assignment has thus two major components: Process facilitation to enhance understanding and intra- and intermunicipal coordination and cooperation, and provision of technical expertise to actually develop that plan.
Specifically, the Senior Consultant will be expected to:
The TMP should be created with a blend of in-depth research and personal consultation with local businesses, government officials, and residents. At the end of comprehensive process, Borjomi Municipality TMP should have a 5 to 10-year strategic vision, strategy, and action plan for developing tourism in a sustainable manner for the benefit of local residents, investors, and tourism operators. The master planning process must secure national and local buy-in/ownership so that both consider it as their dominant document for tourism investment guidance. It must clearly define the actionable steps needed to achieve common goals and provide the stakeholders with the ability to track results and adapt to changes when needed. Each report needs to have a summary check-list sufficiently brief and simple that the implementing entity, ARDA (MEPA), can quickly check business proposals against the check-list to decide if they are covered by the TMP or not.
The Research Consultant will work together with the Economic Diversification Coordinator under the direct supervision of Project Manager and Technical Leader of the “Improving Rural Development in Georgia” project and in consultation with the UNDP Economic Development Team Leader.
Required Skills and Experience
Deliverables and Payment Schedule:
The Consultant should be paid as per the below schedule upon submitting of the deliverables:
UNDP is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.
UNDP does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.