Historique

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls, the empowerment of women, and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

In 2015, the United Nations General Assembly adopted unanimously the Resolution 70/1 Transforming our World: the 2030 Agenda for Sustainable Development and Sustainable Development Goals (SDGs). Gender equality and women’s empowerment is at the heart of the agenda, as numerous goals and targets address structural barriers to achieve equal rights and opportunities between women and men, girls and boys.

As a global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide, and to engage with diverse constituencies to achieve gender equality.

The Unstereotype Alliance

The Unstereotype Alliance is a thought and action platform convened by UN Women that brings together a powerful global coalition of leaders from the private sector behind the common goal of eliminating all harmful stereotypes from advertising and media content. 

The Unstereotype Alliance is focused on empowering people in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) and addressing the gender spectrum including harmful masculinities to help create an equal world.  The Alliance provides a platform that enables the private sector to use its advertising and media as a powerful force for good, driving positive change by depicting women and men as empowered actors with progressive, intelligent and multi-dimensional personalities.

Recognizing the power of partnerships to accelerate progress, this industry-led initiative convened by UN Women has been embraced by businesses and organizations who have been champions of addressing gender bias and diverse representation in the industry. It unites leaders across business, technology and creative industries to tackle the widespread prevalence of intersectional stereotypes that are often perpetuated through advertising and communications content.

To create a practical and enforceable way to achieve real global change, the Unstereotype Alliance has implemented a national expansion programme, which aims to activate the Unstereotype Alliance mission and platform at a local and country level. Each national chapter appoints an industry-experienced National Consultant to facilitate the Unstereotype Alliance National Chapter, under the supervision of UN Women representatives. 

The Unstereotype Alliance has established a national chapter in Australia with the participation of Members and Allies from the Australian advertising industry.  UN Women, as convenors of the Unstereotype Alliance, seeks the services of a National Consultant to support, coordinate and manage partnerships and outreach with a range of partners, stakeholders and advertising industry bodies to deliver on the strategic priorities of the Unstereotype Alliance Australia National Chapter.

The National Consultant will support in recruiting and coordinating engagement with private sector advertisers, advertising agency networks and other relevant networks/organisations as Members and Allies of the National Chapter. They will coordinate relationships with local constituencies including chambers of commerce, industry federations, and government departments/ministries as required, providing regular reports and updates to local Unstereotype Alliance stakeholders and UN Women HQ. They will take guidance and report back to the Unstereotype Alliance Secretariat in New York, and will cooperate closely with UN Women’s Australia National Committee colleagues to ensure a streamlined and consistent front to UN Women’s partnerships in Australia.

Devoirs et responsabilités

Specifically, the Consultant will undertake the following tasks: 

• Establishes leads across Australia’s private sector advertisers and advertising agency networks including identifying leading industry voices, and facilitates meetings, interactions and events resulting in recruitment to the Unstereotype Alliance in Australia.
• Collates researched and analyzed content, prepares briefing materials, documentation and presentations from difference sources for internal/external meetings for a range of stakeholders.
• Conducts continual onboarding and works with Members to define strategic priorities for the Australia National Chapter, that deliver on the Unstereotype Alliance global objectives and drive systemic change at a local level.
• Works with Members, the UN Women team and other partners to define a communications strategy, implementation plan and the execution of National Chapter activities.
• Responsible for ongoing outreach and fielding of all related enquiries to strengthen the membership of the Australia National Chapter.
• Provides relevant input for the UA Secretariat to develop concept notes for setting up core groups/committees, and terms of reference for consultants/vendors for any short-term technical support required through hiring of individuals and companies. 
• Conducts presentations and workshops to introduce Unstereotype Alliance principles and proprietary tools to national Members.  Coordinates ‘training of trainers’ workshops to ensure the tools are implemented and effective in the creation and testing of unstereotyped advertising across Membership outputs.
• Independently plans and coordinates, on a day-to-day basis, potential activities with programme partners and others from across UN Women’s Multi-stakeholder Partnerships and Advisory Services (MPAS) unit. Also leads the activities/events in promotion and participation in Unstereotype Alliance with private sector. 
• Identifies synergistic opportunities/events/activities with other UN agencies, private sector networks and develops work plans and resource mobilization opportunities.
• Liaises closely with the Unstereotype Alliance National Chapter network to share knowledge products, case studies, and best practices.  The Consultant also works with the Unstereotype Alliance Secretariat to keep track of regular progress, following up on agreed work plans, contributions and activities.
• Liaises with UN Women’s operations colleagues for administrative support in management of finances, procurement and travel arrangements.
• Engages the UA Secretariat as required to conduct the Due Diligence process for new Members..
• Submits a detailed monthly progress report and agreed work plan as well as ongoing updates for website, e-newsletter, social media platforms and other UA reporting requirements as needed.
• Devises social media content strategy for the Australia National Chapter and collaborates with the Unstereotype Alliance global Social Media Consultant to manage Australia’s social media activity from HQ, rolling out relevant campaign assets and messaging, and adapting global content for local channels.
• Collaborates and coordinates with the UN Women Australia CEO on various synergistic tasks, arranging  relevant events for UA Members and from time to time preparing materials about other UN Women programmes and campaigns of interest to UA Members.
• Works closely and reports to the Unstereotype Alliance Secretariat as line managers.

Deliverables:

• Devise and implement outreach strategy to grow membership of the Unstereotype Alliance Australia National Chapter (6 months)
• Maintain and evolve the chapter’s workplan of activities including list of stakeholders/ potential companies or organizations with interest in promoting diversity, equity and inclusion and removing stereotyped content in advertisements/campaigns (6 months)
• Implementation and coordination of the various activities of the Australia National Chapter (6 months)
• Facilitate meetings/interaction with private sector advertiser networks, creative agencies, industry federations, UN agencies, government departments if relevant (6 months)
• Work with UN Women Australia administrators to maintain an online database of participating Australia National Chapter Members & Allies, and share with Unstereotype Alliance Secretariat at HQ with regular updates (6 months)
• Identify opportunities for resource mobilization from youth activists, Civil Society Organisations (CSO), philanthropic organizations and other sources (6 months)
• Attend and participate in monthly Learning Cafes with fellow UN Women National Chapter Consultants, and monthly All-Member Calls with global membership.
• Liaise with UN Women Australia administrators who keeps an account of the National Chapter’s membership fees paid and due dates for annual payments in coordination with Unstereotype Alliance Secretariat at HQ, and reports to HQ on a quarterly basis.

Compétences

Core Values:

• Respect for Diversity
• Integrity
• Professionalism

Core Competencies:

• Awareness and Sensitivity Regarding Gender Issues
• Accountability
• Creative Problem Solving
• Effective Communication
• Inclusive Collaboration
• Stakeholder Engagement
• Leading by Example

Qualifications et expériences requises

Education:

• Master’s degree or equivalent in one or more of the following disciplines: marketing, media or communications, business administration, international relations or other related fields

or

• Bachelor’s degree in one or more of the following disciplines: marketing, media or communications, business administration, international relations or other related fields

with additional 5 years of experience

 Experience:

• At least 10 years of progressively responsible experience in advertising, communications, or marketing industry (preferably in programme management and strategy).  Experience in digital communications is desired
• Knowledge of client management and/or coordination of partnership programmes
• Experience in current gender related issues, research, women’s empowerment, or diversity equity and inclusion initiatives in the private sector will be desirable
• Demonstrated experience in undertaking basic research, financial management, programme implementation including providing necessary operational, administrative, and programmatic support
• Experience working in a digital environment using multiple office software packages
• Ability to work independently and with minimal supervision
• Familiarity with private sector engagement is desirable

Language:

• Fluency in oral and written English is required.
• Knowledge of another official United Nations language is desirable.