Historique

The Government of Albania is reforming its public service delivery through “Innovation against Corruption: Building a Citizen Centric Service Delivery Model in Albania” (ISDA) initiative. The pillars of this reform are: (i) Front Office (FO) – Back Office (BO) separation and centralized service delivery; (ii) Re-engineering of service processes through standardization and simplification; (iii) Digitization and online services; and (iv) Performance monitoring and citizen feedback. These interventions represent the Government’s determination to improve service access and quality for citizens and businesses and increase efficiency in the Albanian public administration as a means to strengthen the rule of law and fight corruption, strengthen compliance with the EU integration agenda, and align with Southeastern Europe regional initiatives and the UN Sustainable Development Goals’ commitments.

As part of the reform, in October 2014, ADISA, the Agency for the Delivery of Integrated Services in Albania, was established to manage the centralized public service delivery to the citizens. Its expanded mandate includes the implementation of the separation of the front office (FO) from the back office (BO) in all central institutions. This process entails the overhaul of public service delivery in Albania with the establishment of service standards for the citizens and performance monitoring for service window clerks, based on a customer-care culture.

The reform program is supported by World Bank financing as well as donor assistance including the EU, Government of Italy, UNDP, OSCE and others through the IPS II Trust Fund.

Since mid-2014, UN Albania has provided support through provision of technical assistance, which has been structured within a donor pool fund project format under the name of “Support for Innovation against Corruption: Building a Citizen Centric Service Delivery Model in Albania (ISDA Support Project)”.

The Project focuses on:

  • The development of a long-term public service reform policy document;
  • The design of the Front Office - Back Office separation model and its piloting;
  • The establishment of service delivery standards;
  • Institutional capacity building for ADISA to implement the service delivery reform;
  • Technical assistance for MIPA in reform management and monitoring.

The implementation is financed through a pooled fund, the current contributors being the Government of Italy, the UN and UNDP. Implementation follows UNDP’s national implementation modality, with the Minister of State for Innovation and Public Administration (MIPA) in the leadership, while UNDP provides project and financial management support in accordance with UNDP’s regulations and rules for project management. In this respect, UNDP’s support includes engagement of expertise identified as necessary by the MIPA and in accordance with the project’s agreed objectives and plan of activities. In addition, UNDP provides project support through administrative, procurement and financial management for the implementation.

In this context, and in accordance with the project’s agreed structure, UNDP Albania is seeking to hire a qualified local candidate for the position of Digital Marketing Consultant. The candidate must be very knowledgeable/familiar with the area of Communications and online publishing/marketing theoretically and in practice.

Scope of the assignment

Support MIPA and ADISA with online communication of the citizen-centric service delivery reform in order to raise awareness about its benefits to citizens and businesses and promote their engagement. Targets include also the doubling of followers for the reform leader Facebook page and quintupling those of ADISA’s.

Devoirs et responsabilités

The Consultant will work under the overall guidance and management of the ISDA Program Manager. S/he will collaborate closely with ADISA staff, and shall perform the following tasks:

  • Restructure ADISA website content with the reform in focus, and rewrite its content;
  • Enhance user friendliness and conduct search engine optimization (SEO) for ADISA website;
  • Optimize ADISA and MIPA’s social media channels use for organic reach through right messaging to the right audiences;
  • Design an annual plan for working with social media and six (6) monthly content calendars for publication in them;
  • Prepare multimedia posts, no less than three (3) for calendar week during the assignment period;
  • Design and run 6 (six) online awareness campaigns, including social media and Google ads;
  • Assist in planning and monitoring online of ad placement by targeting the right audiences;
  • Run online surveys, at least one per month, to test the level of awareness, and knowledge of reform, and prepare reports on findings;
  • Generate detailed weekly analytical reports on social media usage, conduct analysis, provide recommendations, follow up with the necessary approvals and implement;
  • Prepare ADISA’s standard operating procedures (SoP) handbook for online communication/digital marketing and conduct training on social media tools, including Google analytics, social media optimization and maintenance, as well as ongoing mentoring for ADISA staff.

Expected deliverables

  • Redesigned and optimized user-friendly ADISA website;
  • SEO report;
  • Annual plan for working with social media;
  • SoP handbook for online communication/digital marketing;
  • Six social media campaign designed, conducted and monitored;
  • At least three multimedia posts prepared and uploaded per week;
  • Weekly analytics report and analysis;
  • Running of online surveys and respective findings’ reports at least one per month;
  • Training and mentoring for ADISA staff;
  • Monthly assignment progress reports.

Compétences

Core Values:

  • Integrity - Demonstrate consistency in upholding and promoting the values of UN Women in actions and decisions, in line with the UN Code of Conduct.
  • Professionalism - Demonstrate professional competence and expert knowledge of the pertinent substantive areas of work.
  • Cultural sensitivity and respect for diversity - Demonstrate an appreciation of the multicultural nature of the organization and the diversity of its staff. Additionally, the individual should have an international outlook, appreciating difference in values and learning from cultural diversity.

Core Competencies:

  • Communication - Facilitate and encourage open communication and strive for effective communication.
  • Planning & Organizing – Develops clear goals in line with agreed strategies, identifies priorities, foresees risks and makes allowances accordingly.
  • Organizational Awareness - Demonstrate corporate knowledge and sound judgment.
  • Teamwork - Demonstrate ability to work in a multicultural, multi-ethnic environment and to maintain effective working relations with people of different national and cultural backgrounds.
  • Accountability – Takes ownership of all responsibilities and delivers outputs in accordance with agreed time, cost and quality standards.

Functional competencies:

  • Ability to work independently and well in teams and deliver under tight deadlines;
  • Excellent problem solving skills and organizational skills;
  • Ability to facilitate, consult and negotiate with a broad range of stakeholders;
  • Strong inter-personal and communication skills;

Qualifications et expériences requises

Education:

  • Master Degree in Communication with specialization in online communications, or
    E-Publishing or E-media; 
  • Certificate in digital marketing, social media marketing, Google Analytics/Adwords.

Work experience:

  • At least ten (10) years of professional experience in Albania as a communication/PR expert, with at least 7 (seven) years in online marketing; working experience with Government institutions and/or international organizations is a plus.
  • Proven record of previous digital media campaigns and SEO projects, including examples of designed/revamped websites;
  • Proficiency in the use of Microsoft Office Package, Adobe suite, Photoshop, Wordpress, Html, CSS etc.

Language requirement:

  • Fluency in written English.

Evaluation of applicants

Applicants will be screened against qualifications and the competencies specified above. The award of the contract will be made to the individual consultant whose offer has been evaluated and determined as:

a) Responsive, and

b) Having received the highest score out of a pre-determined set of weighted technical criteria specific to the solicitation.

Individual consultant will be evaluated based on a cumulative analysis taking into consideration the combination of the applicants’ qualifications.

Criteria A: Experience in online marketing and SEO – max points: 30

Criteria B: Educational background – max points: 20

Criteria C: Good communication and English language skills – max points: 20

Application Procedure

The application should contain:

  • Cover letter explaining why you are the most suitable candidate for the advertised position. Please paste the letter into the "Resume and Motivation" section of the electronic application.

  • Letter to UNDP Confirming Interest and Availability-please fill in the attached form...attached form...
  •  Filled P11 form including past experience in similar projects and contact details of referees, please upload the P11 instead of your CV. Download here.
  •  Financial Proposal in ALL* - specifying a total lump sum in Albanian Lek  for the tasks specified in this announcement.  The attached template may be used - http://www.un.org.al/editor-files/file/Financial%20Offer%20template.doc. Please note that the financial proposal is all-inclusive and shall take into account various expenses incurred by the consultant during the contract period (e.g. fee and any other relevant expenses related to the performance of services)
  • *Kindly note that Letter to UNDP Confirming Interest and Availability and Financial Proposal are two separate documents and should be both part of your application.

How to Submit the Application:

To submit your application online, please follow the steps below:

  • Download and complete the UN Personal History Form (P11) for Service Contracts (SCs) and Individual Contracts (ICs);
  • Merge your UN Personal History Form (P11) for Service Contracts (SCs) and Individual Contracts (ICs), Financial Proposal Letter to UNDP Confirming Interest and Availability and cover letter into a single file. The system does not allow for more than one attachment to be uploaded;
  • Click on the Job Title (job vacancy announcement);
  • Click “Apply Now” button, fill in necessary information on the first page, and then click “Submit Application;”
  • Upload your application/single file as indicated above with the merged documents (underlined above);
  • You will receive an automatic response to your email confirming receipt of your application by the system.

Due to large number of applications we receive, we are able to inform only the successful candidates about the outcome or status of the selection process

UNDP is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.