Historique
The Government of Uttarakhand has to reduce poverty by building strong institutions of the poor particularly the women under the DAY-NRLM (Deendayal Antyodaya Yojana - National Rural Livelihoods Mission) the flagship program of Ministry of Rural Development, Government of India. The current Technical Support project to the Department of Rural Development, Government of Uttarakhand is conceived to provide Sustainable Livelihood Approach that focusses on securing adequate and decent livelihoods that contribute to the wellbeing of people not only through income security but also by creating strong coping mechanisms that mitigate the vulnerabilities that the poor face. The programme consists of a comprehensive set of capacity building initiatives to strengthen the community institutions coupled with a range of support services to ensure the viability of the economic activities undertaken by the Self-Help Groups (SHGs) and their federations to include access to credit and financial services, business incubation and productivity enhancement services, business and financial management skills, livelihood or enterprise support, market linkage, etc. The state governments are mandated to set up dedicated Mission Management Units at the state, district and village/community level for the effective implementation of the NRLM scheme.The mission provides regular hand-holding support to SHG/federations for a period of 5-7 years.At the end of a fully implementation cycle the SHGs/federations are well prepared to become resource institutions at the community level for providing evidence and support to other social initiatives.The programme focuses on agenda of inclusion of the poorest of the poor through transformation of the groups of rural women into empowered, self-reliant community organizations consisting of four stages of development (i) social mobilization, community institution and capacity building; (ii) financial inclusion; (iii) livelihood promotion/skill building; and (iv) convergence as clearly defined in the NRLM scheme document. In order to operationalize the Project, UNDP is currently in the process of recruiting State Mission Manager- Marketing (SMM-M) to support the nodal agency (State Government). The SMM_M would be placed with the State Rural Livelihoods Mission. The SMM_M will work under the guidance of the CEO, SRLM who will provide overall project implementation guidance. |
Devoirs et responsabilités
Summary of Key Functions: The key results have an impact on the success of country programme within specific areas of cooperation. In particular, the key results will have an impact on poor and marginalized sections of the community and help in reducing poverty.
- Responsible for all marketing related work at state level
- preparation of broad strategey for marketing at state level
- Formulation of all projects related to marketing
- Prepare marketing strategies relevant to current commerce eco-system and use of e-commerce tools
- Facilitate marketing linkages and contribute towards alignment of the annual work plans and budget to the marketing strategy
- Maintain records and monitor systems to record data for day-to-day reporting.
- Assist In maintenance of relevant records required for review by the government auditors
- Regular Reporting as per the set protocols to CEO/COO
- Any other tasks assigned the CEO/COO
The position is located in Dehradun; however, the incumbent will be required to travel extensively in the State
Compétences
Functional Competencies: Knowledge Management and Learning
Development and Operational Effectiveness
Management and Leadership
Corporate Competencies:
Essential Competencies:
Desirable Skills
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Qualifications et expériences requises
Education:
Experience:
Language:
Duration of the Work:
Travel:
Schedule of Payments:
Institutional Arrangement:
Documentation required:
Evaluation Method and Criteria: Preliminary shortlisting would be done based on the following criteria:
Those who obtain a minimum of 70% of total 70 marks above will be eligible to appear for the interview. Interview for the shortlisted candidates would be either conducted face to face in Dehradun or by telephone / over skype. If face to face interviews are conducted, travel costs will be borne by the shortlisted Consultants. The contract shall be awarded on a merit basis. Note - Please ensure that all the documents to be uploaded should be combined in a single PDF file before uploading as the system has provision of uploading only one document. For any clarifications, please write to: ic.india@undp.org
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