Background

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

To further support the consolidated efforts of the government, parliament, women’s groups and civil society organisations (CSOs) to meet state commitments on gender equality and women’s rights, including the Convention on Elimination of All Forms of Discrimination against Women (CEDAW), UN Security Council Resolution 1325 on Women, Peace and Security (UNSCR 1325) and Sustainable Development Goals (SDGs) through reforms and peace and security processes, UN Women in partnership with the Office of the Vice-Prime Minister on European and Euro-Atlantic Integration launched the project “Enhancing accountability for gender equality and women’s empowerment in national reforms, peace and security”, funded by the Government of Sweden.

The project goal is to support the Government in achieving transformative results for gender equality and women’s empowerment in Ukraine by integrating gender equality and women’s human rights commitments into the national reforms and the peace and security processes, and by putting mechanisms in place for adequate financing, implementation, monitoring and evaluation. The project also aims to address harmful gender stereotypes and gender norms that continue to serve as obstacles to the realization of women’s human rights and gender equality in Ukraine. These gender stereotypes, roles and expectations are prevalent in Ukrainian society, both in the family and in public life, and serve to perpetuate gender discrimination and limit women’s participation and advancement in all decision-making spheres. Therefore, in order for the Government reforms process to succeed, and for the results to benefit all populations of Ukraine, harmful gender stereotypes will need to be addressed. This will require the mobilization of people from all areas of society, men, women, boys and girls.

To achieve these objectives, the project includes a strong awareness-raising and communications component to increase understanding among both the State and society of gender equality and women’s human rights and their centrality for development and peace in Ukraine. As part of the project’s communications and advocacy strategy, UN Women will launch the HeForShe solidarity movement in Ukraine and customize the campaign to meet the needs of the Ukrainian people. The key objective of HeForShe is to change discriminatory behaviours through building awareness of the importance of gender equality and women’s empowerment and the crucial role men and boys can play in their own lives, and at more structural levels in their communities, to end the persistent inequalities faced by women and girls in Ukraine. The HeForShe campaign offers an innovative approach to achieving gender equality that recognizes men and boys as partners for women’s rights and acknowledges the ways in which they also benefit from gender equality. The campaign encourages men and boys to speak out as agents of change and to take action against gender inequalities. For more information, visit http://www.heforshe.org/en.

The campaign in Ukraine will be launched on International Women’s Day, 8 March 2018. Depending on the identified priorities for Ukraine, the HeForShe campaign offers the flexibility to focus on multiple important issues of gender equality, such as accelerating women’s economic empowerment, advancing women’s political participation and leadership, supporting women’s role in peace and security and/or eliminating gender-based violence. The implementation of HeforShe also has the potential to engage leaders from diverse and influential fields in Ukraine, such as in academia, sports, the arts, the private sector, government and more, to serve as public champions for change and to commit to concrete progress towards gender equality within their own fields and institutions. The campaign in Ukraine will also provide opportunities for a younger generation of activists, as well as marginalized groups, to get involved, and will work closely with the media, social media and universities to help reach the target audiences.

The development of strategic partnerships will be key to ensure that the advocacy and impact of the campaign is extensive and collectively creates sustainable social and systematic change to achieve equality. The development of strategic messaging and targeted advocacy will also be imperative to the success of the campaign. Therefore, UN Women seeks to hire a National Consultant to provide overall coordination for the development and implementation of the HeforShe campaign in Ukraine.

Duties and Responsibilities

Under the overall guidance of the UN Women Country Programme Manager/Head of Office, and direct supervision by the Programme Specialist and Communications Specialist, the National Consultant will be responsible for the development and coordination of a multifaceted national HeForShe campaign to include the following tasks:

• Draft a campaign strategy and work plan for 2018 for the development, launch and implementation of the HeforShe campaign in Ukraine with key milestones identified;
• Develop a monitoring and evaluation framework for the HeforShe campaign;
• Coordinate the overall implementation of the HeforShe campaign strategy in Ukraine;
• Produce a final report on the implementation of the HeForShe campaign with lessons learned, next steps and conclusions.

Develop Strategic Partnerships for HeForShe:

• Develop strategic partnerships and an engagement framework with key internal and external stakeholders including the UN Country Team, Government, civil society organizations (CSOs), international organizations, donor countries, private sector, media, and other key potential partners to be identified;
• Manage and operationalize partnerships to develop and advance collaborative programs and coordinate campaign activities;
• Identify and engage HeforShe male ambassadors/role models across a variety of sectors and coordinate their activities;
• Represent UN Women at conferences, seminars and meetings on issues related to the work of the HeForShe Initiative;

Provide technical support and coordination for HeForShe communications and events:

• Develop communications plans to reach HeForShe advocacy goals, in close collaboration with the UN Women Ukraine Communications Specialist;
• Liaise with HQ and UN Women country office communications team to ensure the campaign’s alignment with the Global HeForShe Campaign approach and identify how to adapt the campaign to the Ukrainian context;
• Contribute to creation of key campaign advocacy messages
• Develop production schedules, including for social media and monitor activity
• Launch the campaign on International Women’s Day (8 March 2018)
• Coordinate communications and information flow to stakeholders;
• Contribute inputs to the development of key HeForShe publications, including the annual report, and contribute content for HeForShe social media channels.
• Coordinate the work of vendors providing support services in the area of events/public relations/multimedia production
• Draft brief event reports

Assignment Deliverables:

1.      A campaign strategy, work plan for 2018, draft strategic partnership engagement framework submitted; and campaign launched – 25 days, by 8 March 2018.

2.      The first progress report of the implemented activities submitted – 40 days, by 1 June 2018.

3.      The second progress report of the implemented activities submitted – 40 days, by 1 September 2018.

4.      Final report of the on the implementation of the HeForShe campaign with lessons learned, next steps and conclusions submitted – 45 days, by 15 December 2018.

TOTAL – 150 days

• The reports should be submitted in English language (supporting documents such as meeting minutes, agenda, etc. can be submitted in Ukrainian language). 
• The Consultant is expected to work remotely using her/his own computer, but may access the UN Women office for printing of relevant documents or should he/she be required to work on-site at any point during the assignment. 

Performance evaluation:

• Contractor’s performance will be evaluated against such criteria as: timeliness, responsibility, initiative, communication, accuracy, and quality of the products delivered. The evaluation will be carried out and cleared by the hiring manager, which will also be the basis for payment on a delivery-by-delivery basis to the consultant.

Financial arrangements:  

• Payment will be disbursed in four instalments upon receipt of the deliverables (as per above matrix) and their certification by the UN Women Programme Specialist that the services have been satisfactorily performed.

Competencies

Core Values

• Respect for Diversity
• Integrity
• Professionalism

Core Competencies

• Awareness and Sensitivity Regarding Gender Issues 
• Accountability 
• Creative Problem Solving 
• Effective Communication 
• Inclusive Collaboration 
• Stakeholder Engagement 
• Leading by Example

Please visit this link for more information on UN Women’s Core Values and Competencies: http://www.unwomen.org/-/media/headquarters/attachments/sections/about%20us/employment/un-women-employment-values-and-competencies-definitions-en.pdf

Required Skills and Experience

Education:

• Advanced University Degree (Master’s degree or equivalent) in International Relations, gender studies, communication, marketing or other related field is required.

Experience:

• At least 5 years of work experience conceptualizing, building and playing a leadership role in organizing transformative campaigns/movements;

• Proven track record in raising the visibility and influence of an organization or a cause through effective communications strategies;

• Experience coordinating multiple and diverse stakeholders, including high-level individuals, in a campaign oriented, advocacy environment;

• Advanced understanding of gender equality and women’s human rights;

  Languages and other skills: 

• Fluent in Ukrainian, Russian, and English;

• Computer literacy and ability to effectively use office technology equipment, IT tools, ability to use Internet and email.

Evaluation of Applicants:

Applications will be evaluated based on the cumulative analysis taking into consideration the combination of their qualifications and financial proposal. A two-stage procedure is utilized in evaluating the proposals, with evaluation of the technical proposal being completed prior to any price proposal being compared. The award of the contract should be made to the individuals whose offer has been evaluated and determined as:

• Responsive/compliant/acceptable
• Having received the highest score out of a pre-determined set of weighted technical and financial criteria specific to the solicitation.

Technical criteria 70% of total evaluation – max 70 points for technical criteria. Total max 70 points:

• The total number of points allocated for the technical qualification component is 70. The technical qualification of the individual is evaluated based on a desk review and the following technical qualification evaluation criteria:

Criterion A – Relevant education:

• Advanced University Degree (Master’s degree or equivalent) in International Relations, gender studies, communication, marketing or other related field is required. (9 pts- Advanced (Masters) degree; 10 pts- PhD degree)

Criterion B – Language skills:

• Fluent in Ukrainian, Russian, and English - 10 pts;

Criterion C – Relevant Experience with total for all of the following criterion (50 pts) including:

• 5 years of work experience conceptualizing, building and playing a leadership role in transformative organizing campaigns/movements – 20 pts;

• Proven track record in raising the visibility and influence of an organization or a cause through effective communications strategies – 10 pts;

• Experience coordinating multiple and diverse stakeholders, including high-level individuals, in a campaign oriented, advocacy environment – 10 pts;

• Advanced understanding of gender equality and women’s human rights – 10 pts.

Total Obtainable Score – 70 points.

Financial/Price Proposal evaluation:

• Only the financial proposal of candidates who have attained a minimum of 49 points in the technical evaluation will be further considered and evaluated.

• The total number of points allocated for the financial/price component is 30.

• The maximum number of points will be allotted to the lowest price proposal that is opened/ evaluated and compared among those technical qualified candidates who have attained a minimum of 49 points in the technical evaluation. All other price proposals will receive points in inverse proportion to the lowest price.

Evaluation of submitted financial offers will be done based on the following formula: S = Fmin / F * 30

(S - score received on financial evaluation; Fmin - the lowest financial offer out of all the submitted offers qualified over the technical evaluation round; F - financial offer under the consideration).

The candidate’s application should include: 

• A?brief Letter of Interest containing the statement on candidate’s experience in the field of recruitment. Completed and signed UN Women Personal History (P-11) form, which can be downloaded from: http://www.unwomen.org/en/about-us/employment. 

• Proposal. The financial proposal shall specify?a total lump sum?amount with a breakdown of a daily professional rate per number of anticipated working days to include all costs (telephone, etc.). 

  Interested candidates are requested to apply no later than 16 January 2018, 09:00 am EET  ?by submitting 2 attachments: 1) technical (a Letter of Interest and P-11) and 2) financial proposal to the following e-mail address: procurement.ukraine@unwomen.org with a subject?“UN Women Ukraine – National Consultant HeForShe Campaign Coordinator”. 

  Applications without financial proposal may be treated as incomplete and may not be considered for further assessment.

  Sample of Financial Proposal

  The format shown on the following tables is suggested for use as a guide in preparing the Financial Proposal

Cost Breakdown per Deliverables*

*Basis for payment tranches

UN Women applies fair and transparent selection process that would take into account the competencies/skills of the applicants as well as their financial proposals.