Background

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; the achievement of equality between women and men as partners and beneficiaries of development; human rights; as well as humanitarian action and peace and security. Placing women's rights at the center of all its efforts, UN Women leads and coordinates United Nations system efforts to ensure that commitments on gender equality and gender mainstreaming translate into action throughout the world. It provides strong and coherent leadership in support of Member States' priorities and efforts, building effective partnerships with civil society and other relevant actors.

“Implementing Norms, Changing Minds” is a Regional Programme under the UN Women Regional Office for Europe and Central Asia, which aims to support elimination of discrimination and violence against women and girls in Turkey and the Western Balkans, including Albania, Bosnia and Herzegovina, the former Yugoslav Republic of Macedonia, Montenegro, Kosovo (All references to Kosovo on this document shall be understood to be in full compliance with UN Security Council Resolution 1244 (1999)) and Serbia. The programme is anchored in the Convention on the Elimination of Discrimination against Women (CEDAW), the Istanbul Convention, and in alignment with European Union accession standards.

The programme supports the development of an enabling legislative and policy environment on eliminating violence against women and all forms of discrimination; promotes favorable social norms and attitudes to prevent gender discrimination and violence against women; and pursues empowering women and girls (including those from disadvantaged groups) who have experienced discrimination or violence to advocate for and use available, accessible, and quality services.

Communications is a key component of UN Women’s work in the region and constitutes a vehicle for ensuring visibility for successful UN Women initiatives, results and programmes, including the regional “Implementing Norms, Changing Minds” programme, as well as for raising awareness about key issues of gender equality and women’s empowerment. Effective communications also contribute to mobilizing resources as donors would like to see value for money. 

Within this scope, UN Women Regional Office for Europe and Central Asia and the Regional “Implementing Norms, Changing Minds” Programme regularly develop impact stories, news materials, and other web-related information and web projects to be featured on the regional UN Women Europe and Central Asia website to showcase UN Women initiatives and impact on women’s and girl’s lives. The Regional Programme also produces Newsletters throughout the year to inform stakeholders of Programme related initiatives.  

Duties and Responsibilities

The consultant will be responsible for updating the website with content provided by the Regional Programme “Implementing Norms, Changing Minds” and the Regional Office, developing specific web-projects and producing graphics and infographics to disseminate key messages of the Regional Programme on social media and digital platforms.

The consultant will work closely with UN Women to perform the following tasks:

• Conceptualize and develop website pages, web projects and graphic designs.
• Update and maintain the regional Europe and Central Asia website with content, including for the webpage of the Regional Programme “Implementing Norms, Changing Minds”
• Conceptualize, design and layout of high-quality innovative, creative and attention-grabbing materials for web-based communications
• Modify, revise and edit materials as required by and in consultation with relevant UN Women staff.
• Prepare final files for online distribution.

The consultant should:

• Follow UN Women Branding Guidelines and Identity Standards as well as the EU Communication and Visibility tools (Available at http://ec.europa.eu/europeaid/funding/communication-and-visibility-manual-eu-external-actions_en) and the EU-UN joint visibility guidelines;
• Utilize branding, colour and themes previously used for the Regional Programme “Implementing Norms, Changing Minds” for the materials produced for the Regional Programme.

• Explore and propose ways to convey information through design elements.

1. PRINCIPLES

• Messages should be positive and empowering and reflect the programme’s principle of partnership with women’s organizations and support to women from disadvantaged groups;
• Materials designed in such a way that they can be updated and adjusted for future use (all colours, pantones, fonts, inserted bitmaps or any other used resource should be included in the design package; fonts should not be converted to outlines in order to follow further edits and adaptations in the future);
• Ensuring the design of the materials is consistent with UN Women Communications Guidelines and in line with the EU Communication and Visibility tools and the EU-UN joint visibility guidelines;
• UN Women has non-exclusive world rights in perpetuity of all designed submissions and products.

Deliverables:

Competencies

Core Values:

• Respect for Diversity
• Integrity
• Professionalism

Core Competencies:

• Awareness and Sensitivity Regarding Gender Issues
• Accountability
• Creative Problem Solving
• Effective Communication
• Inclusive Collaboration
• Stakeholder Engagement
• Leading by Example

Please visit this link for more information on UN Women’s Core Values and Competencies: http://www.unwomen.org/-/media/headquarters/attachments/sections/about%20us/employment/un-women-employment-values-and-competencies-definitions-en.pdf

Required Skills and Experience

Education

• Bachelor’s degree in web development, programming, communication or other related discipline.

Experience

• At least 5 years of professional experience website applications management;
• Experience in use of web publishing applications such as Sitecore, and design software such as Adobe Suite/CC such as Illustrator, InDesign, Photoshop;
• Experience in development of communication materials on gender is an asset
• Working experience with UN and/or international organizations is an asset

Competencies

• Very good creative skills in website production and graphic design;
• Very good creative skills and advanced command over a full range of website and graphic design software;
• Excellent written and oral skills in English.

Application procedure:

The following documents should be submitted as part of the application:

• Cover letter to include a brief overview in English (unedited text) about which of your previous experiences makes you the most suitable candidate for the advertised position.
• P11 with past experience in similar assignments; can be downloaded at http://www.unwomen.org/about-us/employment, a signed copy should be submitted.
• Financial Proposal (Specifying a total lump sum amount for the tasks specified in this Terms of Reference). The financial proposal shall include a breakdown of this lump sum on a daily basis.
• Ex:amples of graphic design and website development – provide two of each work carried out in the past one year.

Duration:

The time required for the consultancy is estimated at 120 working days within the period from 19 February 2018 to 18 February 2019. The consultant will be engaged under a retainer contract, which facilitates direct engagement of the consultant depending on need and availability within the contract period for a pre-agreed fee.

Schedule of Payments:

Payment in full upon final submission and satisfactory outputs/products in accordance with specified requirements. Payments will be made once the outputs/products are reviewed and approved by the relevant Supervisor. 

Contract Suypervision: 

The consultant will work in close cooperation with the Communications and Visibility Consultant and the Regional Programme Manager of the EVAW Regional Programme, who will be responsible for the quality assurance of the deliverables. When there is an assignment by the UN Women Regional Office for Europe and Central Asia, the consultant will work in close cooperation with the Regional Communications and Advocacy Specialist and the Communications Associate.  

Evaluation of applicants:

Consultants will be evaluated using a cumulative analysis method taking into consideration the combination of qualifications and financial proposal. Contract will be awarded to the individual consultant whose offer has been evaluated and determined as:

1. Responsive/compliant/acceptable, and
2. Having received the highest score out of below defined technical and financial criteria.

Only candidates obtaining a minimum of 49 points in the technical evaluation would be considered for financial evaluation.

Financial Evaluation (30%) – max. 30 points:

The maximum number of points assigned to the financial proposal is allocated to the lowest price proposal. All other price proposals receive points in inverse proportion. A suggested formula is as follows:

p = 30 (µ/z)

Using the following values:

p = points for the financial proposal being evaluated

µ = price of the lowest priced proposal

z = price of the proposal being evaluated