Historique
Devoirs et responsabilités
- Assessment of the current status and performance of Yemen’s Tourism Sector based on the existing information, literature, documents, reports, National Tourism Strategy/ Vision, national statistics, scientific literature, international publications, and other studies financed by bi or multilateral donors etc
- Review tourism’s role as a vehicle for economic growth, with assessment of national macro-economic framework.
- Assessment of the main factors influencing future tourism performance in Yemen
- Assessment of Strengths, Weaknesses, Opportunities, and Threats (SWOT) analyses of the tourism sector including potential and limitation for development.
- Assessment of the current tourism product – its appeal competitiveness , strengths and shortcomings and infrastructure, with focus on Sustainable , Rural , Community based & Ecotourism in Yemen
- Review the role of government and the private sector and quantify the resources necessary. In light of the current environment, climate change impacts and findings from field research, review and assess the impact of climate on tourism.
- Prepare a project framework , baseline analysis for the development of sustainable tourism products , with assessment of services and facilities such as ( accessibility , accommodation , catering , guiding , information , infrastructure , transport, awareness , potential products / areas & product marketing and promotion etc. )
- Assessment of tourism trend (international, regional & domestic).
- Assessment of security situation and its impact on tourism development
- Assessment of marketing strategies and current practices in delivery of tourism services.
- Assessment of funding possibilities / investments.
- Assessment of the women’s participation in the tourism sector and prioritize development needs to increase women’s participation in the sector.
- Assessment of institutional & organizational capacity needs of tourism stakeholders
- Consult with representatives from tourism institutions and other relevant tourism stakeholders from the public sector, private sector, non- governmental organizations (NGOs) and donors to identify the existing initiatives and identify possible areas of cooperation and partnership.
- Assess and review the legal, institutional and policy framework for the tourism sector in Yemen
- Summarize critical issues which Tourism in Yemen is facing and which require specific policy and strategic responses.
- The policy review should take into consideration the following aspects: community based participation, institutional and regulatory framework, women empowerment/ gender, investment, private and public sector roles, information sharing)
- Propose policy options & actions.
- The strategy should particularly identify the constraints which need to be addressed, to set the priorities for the sector, including targets, potential product development and marketing strategies.
- Identify factors which would improve profitability of the sector and attract investment.
- Outline recommendations for the implementation of strategies for marketing, product development, the environment impact, human resources, and organization to enable tourism industry to achieve its potential
- The strategy should propose guideline principles including (sustainable tourism, profitability, selective investment, targeted marketing, and public private sector partnership), strategic policies and programmes for the sustainable development of Yemen’s Tourism Sector.
- Undertake cost analysis of Policy options and programmes.
- Draft a Sustainable Tourism Development Strategy and propose an Action Plan/ Programme of Actions indicating the programme of action, its objective, key outputs and activities, cost/budget, time frame, main inputs and responsible parties.
- The assessment and policy review development phases shall emphasize the role and empowerment of women in the tourism sector and mainstreaming of gender in development strategies and investment plans and projects. It shall also emphasize the importance of diversifying the tourism industry to all sectors of population, especially by assisting, supporting and promoting the development of emerging tourism entrepreneurs and SMEs and community based tourism products.
Compétences
- Significant experience in policy analysis, enhancement of tourism industry and increasing attractiveness in developing countries.
- Notable know-how of the sectoral constraints, opportunities and potentials.
- Sound knowledge on global best practices with regard to tourism development.
- Excellent & demonstrated communication , consultation and writing skills
- Excellent command of English . Arabic fluency would be an asset.
- Computer literacy ( MS Word , MS Excel , MS Power Point etc. )
Qualifications et expériences requises
- Advanced university degree in tourism, social science or other related field.
- A first university degree with relevant experience might be considered.
- At least 7 to 10 years of experience in the tourism sector and demonstrated success in development / implementation of tourism / ecotourism strategies
- Experience of work in the trans -boundary context would be an asset.