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Consultancy services for scoping the activities on Marketing Management for GAP Organic Agriculture Cluster
|Location :||Ankara/Provinces of the Southeast Anatolia Region, TURKEY|
|Application Deadline :||02-Jun-13 (Midnight New York, USA)|
|Type of Contract :||Individual Contract|
|Post Level :||International Consultant|
|Languages Required :||English|
|Starting Date :|
(date when the selected candidate is expected to start)
|Duration of Initial Contract :||30 working days spread through out duration of contract|
|Expected Duration of Assignment :||10 June 2013 - 31 December 2013 (30 working days)|
UNDP and the GAP RDA (Southeast Anatolia Project Regional Development Administration) are jointly implementing the “Organic Agriculture Cluster Development in Southeast Anatolia Project” (The Project). The Project is funded fully by the Government of Turkey. The purpose of the Project is to increase the competitiveness of the organic agriculture sector in the Region (especially in Sanliurfa) through activating the regional organic agriculture cluster and improving the local business environment by establishing an innovation and information centre, establishing best practices (pilot and demonstrative actions), and building local capacities and by promoting the Region nationally and internationally.
In order to improve the competitiveness of the organic agriculture sector in the Region in a sustainable way, production and marketing capabilities should be developed. Presently, there is no institution in the Region which mainly provides business development services to organic producers and organic processors. In this sense, the cluster development roadmap foresees establishment of an Organic Agriculture Consultancy and Dissemination Center in the Region (aka OTADAM), which would provide business development services to the economic actors of the organic agriculture sector in the Region and (in cooperation with the line institutions) facilitate initiation of projects and studies which could improve the competitiveness of the sector in a holistic approach. In parallel there is also a need to develop marketing capabilitiesof GAP OAC through a systemic and complementary approach to other parallel activities within the scope of the Project.
In this sense, UNDP will initially procure “Consultancy services for scoping of the activities on Marketing Management for GAP Organic Agriculture Cluster.” (the Assignment).
(For further details, please refer to the IC notice in the link below)
Duties and Responsibilities
The objective of the Assignment is to analyze the current status of OAC in terms of marketing management and marketing capabilities and propose a detailed activity plan to support development of the marketing management capabilities of the Cluster. The specific objective is the scoping of the activities on marketing with a view to improve current capacities and to contribute establishment of sustainable and replicable mechanisms/tools for the Cluster in the long run.
In doing so, the Assignment targets to benefit from previously completed studies, current state of the affairs, expected trends in the global organic markets, vision adopted by the cluster members, feedback from the cluster members and Project Management Unit etc.
The scope of the work indicatively includes provision of consultancy services for (i) assessment and analysis of the current needs on marketing capabilities of the OAC and (ii) development of a scoping document for marketing/branding and promotion activities for GAP OAC.
The deliverambles of the Assignment are as follows;
All reports should be submitted in English or Turkish. In case of a need, translation costs will be borne by UNDP. All relevant documentation about the Assignment should be submitted to the UNDP.
The IC will report to the Programme Specialist and Coordinator at UNDP or to a member of UNDP Project Team to be identified and formally communicated to the ICs by the Programme Specialist and Coordinator. The ICs will work closely with the Project Management Units at the GAP RDA and the UNDP.
TIMING AND DURATION
The Assignment is expected to be launched in the second fortnight of June 2013 and be completed by early September 2013. The contract will be issued until 31 December 2013 with a view to mitigate unforeseen delays in development of deliverables which might mainly originate from the unavailability of the stakeholders involvement of whom is critical for the Assignment. In any case, the estimated time frame for the submission of deliverables detailed in Section 6 shall be taken into consideration.
PLACE OF WORK
Place of work for the assignment is Ankara and the provinces of the Southeast Anatolia Region.
ESTIMATED INPUTS BY THE INDIVIDUAL CONSULTANT
In order to complete required activities as defined in section 4 and for development of deliverables listed in section 6, the estimated number of days to be invested is 30 working days for IC
The figures given above is UNDP’s estimation based on the scope of the work as well as the minimum requirements and qualifications of the IC, defined below in Section 8.
This estimation is provided merely to facilitate provision of lump sum price proposals by the applicants.
The IC is expected to hold missions to one or more of the following provinces of the Southeast Anatolia Region (eg. Sanliurfa, Diyarbakir or Gazianteptogether with relevant parts of Turkey, due to needs of the Assignment(e.g. Ankara, Istanbul and/or Izmir). The estimation on the allocation of days to be spent on missions is presented in the below;
The travel and accommodation costs of these missions will be borne by the ICs. In case of a need for additional missions, subject to the pre-approval of the UNDP, related travel and accommodation costs will be borne by the Project.
Planning and Organizing:
Coordination and monitoring:
Required Skills and Experience
Following presents the estimated payment amounts and related deliverables in accordance with Section 6 of these Terms of Reference. Payments will be made upon the approval of the corresponding deliverable by the UNDP and GAP RDA.
The evaluation will be based on cumulative analysis (i.e. technical qualifications and price proposal). The weight of the technical criteria is 70%; the weight of the financial proposal is 30%. Candidates that obtain a minimum of 70 pts out of a maximum 100 pts will be considered for the financial evaluation. Candidates that do not meet the minimum requirements will be disqualified.
Technical (Maximum Points: 100 pts, Weight: 70%, Weighted Score:70 pts)
General Qualifications (Maximum Points: 20 pts, Weight: 14%, Weighted Score: 14 pts)
Financial (Maximum Points: 100 pts, Weight: 30%, Weighted Score: 30 pts)
Interested individual consultants must submit the following documents/information to demonstrate their qualifications:
(A detailed Terms of Reference can be found at: http://www.undp.org.tr/Gozlem2.aspx?WebSayfaNo=4938)
UNDP is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.