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Senior Creative Lead/Marketing Copywriter consultant
|Location :||HQ New York, UNITED STATES OF AMERICA|
|Application Deadline :||26-Nov-19 (Midnight New York, USA)|
|Additional Category :||Management|
|Type of Contract :||Individual Contract|
|Post Level :||International Consultant|
|Languages Required :||English|
|Starting Date :|
(date when the selected candidate is expected to start)
|Duration of Initial Contract :||12 months with possibility of extension|
|Expected Duration of Assignment :||12 months|
The Bureau of External Relations and Advocacy (BERA) leads and supports the organization in cultivating, building and nurturing strategic relationships and alliances that are essential for advancing and successfully achieving the mission of UNDP. Within BERA, the Communications Group leads and manages external communications through strategy, media, digital communications, marketing, branding and global storytelling.
Under the supervision of the Manager of Marketing and Outreach Team, the Senior Creative Lead / Marketing Copywriter will support UNDP's marketing initiatives to reach and engage key audiences. The selected candidate will be responsible for developing and expanding digital marketing campaigns to increase brand awareness, raise funds and engage new audiences through existing and new digital platforms. The Senior Creative Lead / Marketing Copywriter will oversee the Marketing Team’s creative projects from conception to final production, working in partnership with and guiding the work of designers, and collaborating with other teams on corporate priorities and campaigns.
The Senior Creative Lead / Marketing Copywriter will collaborate other creatives across the Communications Group to create content web aligned with search engine marketing best practices—increasing traffic to our digital platforms—and develop creative assets for digital campaigns, including headlines and body copy.
The selected candidate will also be involved in the creative aspects related to UNDP’s e-commerce platform by proposing initiatives to increase sales, identifying and proposing new and innovative products, among other tasks related to day-to-day operations. S/he should be able to work with limited resources by suggesting innovative approaches and ideas to maximize reach, engagement, and conversion metrics of campaigns both in owned and paid media.
The Senior Creative Lead / Marketing Copywriter will be part of the Marketing and Outreach team, working in close collaboration with the Online and Digital, Fundraising and Engagement and Media and Advocacy teams in the Communications Group, within BERA.
Duties and Responsibilities
Duties and Responsibilities
1) Conceptualize, develop and expand digital marketing campaigns for awareness initiatives
- Create digital campaigns, from concept to execution and deployment;
- Propose a digital media mix to increase reach of UNDP’s message and audience engagement;
- Employ search engine marketing tactics (SEO and paid) to grow traffic and conversions;
- Maximize return on investment on promoted content.
2) Lead the production of campaigns and creative assets for UNDP global communications
- Represent the team and liaise with internal clients—from executive-level staff to technical specialists;
- Ideate and write creative headlines and body copy for digital campaigns;
- Ideate and write copy for products such as infographics, lists, emails, among others;
- Write scripts for videos and animations;
- Work closely with in-house designers, external consultants, and other teams to ensure all creative assets are refreshed frequently and are as relevant and impactful as possible;
- Ensure that creatives are aligned with visual and editorial standards.
3) Promote growth of UNDP’s e-commerce platform
- Create campaigns to increase sales of UNDP/SDGs products, raising awareness for UNDP and SDGs;
- Write creative copy for the e-commerce website using the latest SEO strategies;
- Identify and propose new products to increase sales of branded products.
4) Oversee the work of the creative marketing team
- Collaborate with designers and oversee their work, ensuring final product is delivered on time and adheres to the highest standards of quality;
- Lead and guide the Marketing Team in the absence of the team manager.
Expected Deliverables (January 1 – December 31, 2020)
The Consultant will report to the Manager of Marketing and Outreach Team and his/her performance will be assessed against deliverables. The Consultant will also interact with the Media and Advocacy, Online and Digital and Fundraising and Engagement teams, as well as other teams within UNDP as needed. The Manager of the Marketing and Outreach Team to whom the Consultant is accountable will hold inception, mid-term and conclusion meetings to assess the quality of the deliverables and make necessary adjustments to ensure expected outputs and deliverables are met.
The consultant is expected to work in UNDP Headquarters located in New York, USA. No travel is envisaged for this assignment. Office space and a laptop computer will be provided.
A daily rate based on an all-inclusive daily fee. All-inclusive implies that all costs incurred by the Consultant are factored into the final amount submitted in the proposal. Payments will be made upon submission of a certificate of payment request, at a schedule agreed based on deliverables indicating outputs achieved and days worked to be verified and cleared for payment by the supervisor.
UNDP reserves the right to rescind this agreement due to unsatisfactory performance by the contractor.
Functional Competencies: Multimedia writing/editing
Knowledge of analytical tools and methods for undertaking research
Required Skills and Experience
Education: First degree diploma in Copywriting, Art Direction, Marketing Communications, or related discipline; or at least 15 years of experience in the field
The application package containing the following (to be uploaded as one file):
Incomplete applications will not be considered. Please make sure you have provided all requested materials.
Only Short-listed candidates will be asked by UNDP to submit the following:
Financial proposal - Duly completed Letter of Confirmation of Interest and Availability using template which will be provided by UNDP and includes the financial proposal which includes “all-inclusive (*)” daily fee
(*) “all-inclusive” implies that all costs (excluding mission travel) that could possibly be incurred by the Contractor are already factored into the final amounts submitted in the proposal
Incomplete applications will not be considered; please make sure you have provided all requested materials.
The Evaluation panel will conduct a cumulative analysis in selecting the best candidate(s) weighted on the basis of 70% for technical expertise and 30% for the financial proposal.
Individual consultants will be evaluated using the Cumulative Analysis methodology.
When using this weighted scoring method, the award of the contract should be made to the individual consultant(s) whose offer has been evaluated and determined as:
Technical Evaluation Criteria – 70% (100 points)
Only candidates obtaining a minimum of 70% (70 points) of the maximum obtainable points for the e technical evaluation will be considered for the Financial Evaluation.
Candidate obtaining the highest combined scores in the combined score of Technical and Financial evaluation will be considered technically qualified and will be offered to enter into contract with UNDP.
ANNEX 1- GENERAL TERMS AND CONDITIONS_ INDIVIDUAL CONSULTANT (IC)
|Click here for important information for US Permanent Residents ('Green Card' holders).|
UNDP is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.
UNDP does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.