UN Women: Communications and Advocacy Specialist, HeForShe

Advertised on behalf of :

Application Deadline :17-Feb-20 (Midnight New York, USA)
Type of Contract :TA International
Post Level :P-4
Languages Required :
Expected Duration of Assignment :from 1 March 2020 to 31 December 2020


Please read the following notice before you proceed with your application:

UN Women is launching a new E-Recruit system. As part of the pilot, this vacancy is also posted in the new system. 

All applications for this vacancy must be submitted at https://unwomen.taleo.net/careersection/unw_external/jobdetail.ftl?job=20000005&tz=GMT-05%3A00&tzname=America%2FNew_York.

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

Created by UN Women and launched by Emma Watson in 2014, the HeForShe solidarity movement for gender equality provides a systematic approach and targeted platform on which men and boys can engage and become change agents towards the achievement of gender equality. HeForShe invites men and boys to build on the work of the women’s movement as equal partners. Getting to a world where women and men are equal is not just a matter of bringing men to the cause. The goals of HeForShe are much bigger: systematic, structural change that will equalize the economic, social and political realities for women and men.

Under the supervision of the Programme Manager, the Communication and Advocacy Specialist is responsible for developing and executing goal-oriented strategies based on audience research, message framing, and content to increase awareness around male allyship. The Communications and Advocacy Lead is both familiar with how to manage the press / media in preparation for and during events as well as an extremely talented writer with a knack for crafting compelling content while balancing style and substance with a particular focus on partnerships, social media to highlight the importance of male engagement and the role of masculinities. This will be based on solid understanding of how men and boys are in several ways gatekeepers for gender equality and the various forms of masculinities, how they affect women, as well as how established gender dynamics, including the notion of dominant masculinities can and are detrimental to men themselves.

This is an ideal position for a hardworking, attentive, and outgoing individual looking to work in a collaborative and collegial workplace learning from, with, among smart, interesting, and fun professionals. 

Duties and Responsibilities

Lead and manage the development and implementation of communication and outreach/advocacy strategies and plans, with a specific focus on men and male engagement:

  • Design, develop and implement a communication, advocacy, outreach strategy for the HeForShe programme in collaboration with relevant partners including social platforms and media;
  • Conduct a communications and advocacy assessment for HeForShe at the global level and support communications colleagues to do the same at country and/or regional levels to identify potential opportunities and challenges;
  • Monitor and analyze print and social media engagement through development and management of a regularly updated dashboard of Key Performance Indicators.

Lead the development and dissemination of advocacy materials through Global and National Campaigns:

  • Develop and produce communication and advocacy products and posts that resonate with a targeted demographic or set of demographics reflecting and respecting specific country and cultural norms to draw attention to gender issues amongst men and drive for increased allyship;
  • Lead the engagement and supervision of video producers and communication specialists to produce audio/ visual material on male engagement and masculinities;
  • Follow guidelines and regularly engage / consult with colleagues at HQ Communications and Advocacy team.

Manage media relations for the HeForShe Initiative:

  • Lead relationship building with press outlets; maintain and update database of relevant press;
  • Respond timely and clearly to media inquiries and to a variety of inquiries and information requests; prepare related correspondence; identify topics, background information, news-related development and coverage of interest;
  • Facilitate interviews with senior managers; connect media with UN Women subject experts;
  • Finalize talking points.

Build and maintain partnerships and manage relations with partners:

  • Explore innovative “win-win” partnerships to dramatically increase the reach core message of HeForShe on “being an ally”;
  • Produce comprehensive campaigns working with our 40 plus partners that include Heads of State, Fortune 500 CEOs and University Presidents as well as celebrities, thoughts leaders and UN Global Goodwill Ambassadors.

Oversee HeForShe web / online presence:

  • Oversee and maintain HeForShe website, including developing design and content;
  • Coordinate HeForShe web-presence in the line with corporate web policy;
  • Enforce brand tone and voice guidelines for all digital content and copy;
  • Oversee and manage social media accounts in line with corporate social media policy.

Facilitate knowledge building and sharing:

  • Identify and synthesize best practices and lessons learned from offices across the globe and ensure exchange of information amongst in-country colleagues (e.g. tailoring global campaigns to national context);
  • Provide training and workshops on communication and advocacy as appropriate.

Key Performance Indicators: 

  • High-quality communications and advocacy strategy and timely implementation which leads to greater exposure and understanding of gender equality, in particular amongst men across private sector, academic institutions, public and grassroot communities;
  • Increased social media engagement and followership’s;
  • Media and social media impressions (quantitative);
  • Targeted mass media coverage (more qualitative) – wrap up reports.


Core values:

  • Integrity;
  • Professionalism;
  • Respect for Diversity.

Core Competencies:

  • Awareness and Sensitivity Regarding Gender Issues;
  • Accountability;
  • Creative Problem Solving;
  • Effective Communication;
  • Inclusive Collaboration;
  • Stakeholder Engagement;
  • Leading by Example.

Please visit this link for more information on UN Women’s Values and Competencies Framework: https://www.unwomen.org/-/media/headquarters/attachments/sections/about%20us/employment/un-women-values-and-competencies-framework-en.pdf?la=en&vs=637

Functional Competencies:

  • Ability to communicate sensitively, effectively and creatively across different constituencies;
  • Strong knowledge of managing web-based knowledge management systems;
  • Strong understanding of production, graphic design and photography standards;
  • Strong knowledge of social media platforms and experience in social media outreach;
  • Excellent oral and written communication and editing skills;
  • Excellent communication, networking and advocacy skills;
  • Ability to provide advice and be strategic and analytical;
  • Good knowledge of media landscape;
  • Demonstrated affinity with UN Women/HeforShe Initiative; Knowledge of gender and human rights issues is desirable.

Required Skills and Experience


  • Master’s degree (or equivalent) in communications, public relations, journalism or relevant field is required
  • A first-level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.


  • At least 7 years of professional work experience at national or international level in public relations, communications and advocacy, including in media relations;
  • Experience in creative and engaging social media campaigns;
  • Demonstrable Experience in tailoring messaging to a particular demographic (e.g. male engagement, country context / social issues, and culture);
  • Experience with running campaigns on platforms such as Facebook Business Manager is an asset;
  • Experience in media relations is an asset.


  • Fluency in English is required;
  • Knowledge of the other UN official working language is an asset.

Please read the following notice before you proceed with your application:

UN Women is launching a new E-Recruit system. As part of the pilot, this vacancy is also posted in the new system. 

All applications for this vacancy must be submitted at https://unwomen.taleo.net/careersection/unw_external/jobdetail.ftl?job=20000005&tz=GMT-05%3A00&tzname=America%2FNew_York.

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UNDP is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.

UNDP does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.

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