UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

In 2015, on 25 September, the United Nations General Assembly adopted unanimously the Resolution 70/1 Transforming our World: the 2030 Agenda for Sustainable Development and Sustainable Development Goals (SDGs). Gender equality and women’s empowerment is at the heart of the agenda, as numerous goals and targets address structural barriers to achieve equal rights and opportunities between women and men, girls and boys.

As a global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. UN Women works consistently to disrupt stereotypes and engage diverse constituencies on gender equality. While UN Women, as a United Nations body, does not have any commercial affiliation or endorse any product or service, it is proud to convene the Unstereotype Alliance and is pleased to partner with the leading players. UN Women welcomes the participation of industry members and encourage others to join us in support of the Alliance.

The Unstereotype Alliance is a thought and action platform convened by UN Women, that uses advertising as a force for good to drive positive change. It seeks to eradicate harmful gender-based stereotypes. The alliance is focused on empowering women in all their diversity (race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) and addressing harmful masculinities to help create a gender equal world. The Alliance brings together a powerful global coalition of industry leaders behind the common goal of eliminating gender bias and harmful gender stereotypes from their advertising. 

The Unstereotype Alliance provides an opportunity of leveraging the platform in enabling the private sector companies to address harmful gender-based stereotypes in all media and advertising and systematically depict women and men as empowered actors with progressive, intelligent and multi-dimensional personalities, which is in alignment of one of the Women’s Empowerment Principles (WEPs)

WEPs are a set of seven principles for businesses offering guidance on how to strengthen gender equality in the workplace, in the marketplace and in the community. The WEPs are jointly developed by UN Women and UN Global Compact and are promoted under WeEmpowerAsia Programme.

The WeEmpower Asia (WEA) programme is a collaborative effort between the Regional Office of UN Women for Asia and the Pacific (ROAP) and the European Union (EU), which is funding the action under its Partnership Instrument.

GLOBAL IN NATURE & UN WOMEN BACKED (direct connection to SDG5)

The only industry alliance that leverages UN Women’s global reach among 193 member states and directly connecting to SDG5.


Members commit to specific actions; we provide tools and are focused on measuring our progress in the advertising and content members produce and improving internal business practices


Unstereotype Alliance focuses on intersectionality of race with gender, disability and other forms of discrimination. We expect national chapters to tailor their efforts to relevant issues within their context.


Unstereotype Alliance focuses equally on ensuring positive and progressive male portrayals in advertising become the norm.

Recognizing the power of partnerships to accelerate progress, this industry-led initiative convened by UN Women will unite leaders across business, technology and creative industries to tackle the widespread prevalence of stereotypes that are often perpetuated through advertising and content.

The Unstereotype Alliance has been embraced by businesses and organizations who have been champions of addressing gender bias in the industry. The Unstereotype Alliance aims to tackle how the industry can affect positive cultural change by using the power of advertising to help shape perceptions that reflect realistic, non-biased portrayals of women and men.

Objective of the Assignment:

Recognizing the power of partnerships to accelerate progress, this industry-led initiative convened by UN Women will unite leaders across business, technology and creative industries to tackle the widespread prevalence of stereotypes that are often perpetuated through advertising and content.  UN Women India Office is supporting the Unstereotype Alliance in initiating its India Chapter with participation of the Indian industry and companies.  UN Women India seeks the services of a National Consultant to support coordinate and manage partnerships and outreach with a range of partners, stakeholders and Indian industry chambers/associations and companies resulting in initiation of India Chapter of the Unstereotype Alliance  

The National Consultant will provide coordination, administrative and management support functions with private sector companies, corporates, chambers of commerce, industry federations, government departments/ministries, advertising companies/networks and other relevant networks/organisations.

Duties and Responsibilities

Under the direct supervision of  UN Women Monitoring, Evaluation and Partnerships Coordinator and in close day to day consultation with the Programme team/s, the national consultant will provide research, managerial and coordination support in support of the planning and implementation of the activities of the India Chapter of the Unstereotype Alliance:    

Specifically, the Consultant will undertake the following tasks: 

  • Establishes leads with Indian private sector companies and corporations and facilitates meetings, interactions and events resulting in expressed interest of being part of the Unstereotype Alliance.
  • S/he provides researched and analyzed content, prepares briefing material, documentation and presentations from difference sources for internal/external meetings for a range of stakeholders.
  • Develop communications strategy and implementation plan for the India Chapter of the Unstereotype Alliance  and work with the members, UNW team and other partners on the execution of Chapter activities
  • Responsible outreach to strengthen the membership of the
  • Develops terms of references for setting up of core groups/committees,   consultants/vendors for any short-term technical  support required  through hiring of individuals and companies 
  • Responsible for independently planning and coordinating, on a day to day basis, potential activities with programme partners and other UN women programme units (women’s economic empowerment, violence against women, governance). Also leads the activities/events in promotion and participation in Unstereotype Alliance with private sector.  
  • Identifies synergistic opportunities/events/activities with other UN agencies, private sector networks  and  develops work plans and resource mobilization opportunities.
  • Liaises closely with Unstereotype Alliance Networks in Headquarters/other country networks for arranging knowledge products, case studies, best practices.  The Consultant also works with India Unstereotype group members/companies to keep a track of regular progress and follow ups on agreed work plans, contributions and activities.
  • Liaises with UN Women operations team member on a day to day basis for administrative support in management of finances, procurement and travel arrangements.
  • The national consultant will be expected to work 20 workdays a month for an initial period of one year from June 2020 to April 2021.
  • S/he will be expected to submit a detailed  monthly progress report as per UN Women SSA format and agreed work plan.


  • Outreach to strengthen membership of the Un-stereotype Alliance India Chapter   - (June2020 – July 2021)
  • Develop a work plan f activities including list of stakeholders/ potential companies organizations  with interest on promoting gender equality and removing unstereotype branding in advertisements/campaigns – (June- Aug 2020)
  • Implementation of the various activities of the India Chapter (Monthly)
  • Facilitate meetings/interaction with government departments, GCNI, private sector company networks,  entrepreneurs, industry federations, UN agencies, garment/textile sector brands (Monthly)\
  • Support UN Women in cross linkages with other programmes and campaigns e.g. HeforShe, WEA, 16 Days of Activism.  Also support organizing training for senior leadership positions/HR Heads/Procurement Heads of GCNI network and private sector (Monthly)
  • Network with industry chambers of commers (e.g. FICCI, CII, ASHOCAM, CAG) in setting up of a steering group for Unstereotype Alliance India (Monthly)
  • Develop an online database of participating Indian Companies and sharing with Unstereotype HQ Units (Monthly)
  • Identify opportunities for resource mobilization from CSR Foundations, Philanthropy organizations and other sources (Quarterly)
  • Submit monthly narrative and statistical progress report of the activities under the Unstereotype Alliance (Monthly)



Corporate Competencies:

  • Demonstrates commitment to UN Women’s mission, vision and values;
  • Displays cultural, gender, religion, race, nationality and age sensitivity and adaptability.

Functional Competencies:

Knowledge Management and Learning:

  • Shares knowledge and experience;
  • Actively works towards continuing personal learning, acts on learning plan and applies newly acquired skills.

Development and Operational Effectiveness:

  • Ability to perform a variety of specialized tasks related to design, planning and implementation of programme, managing data, reporting;
  • Ability to provide input to and use new IT based systems.

Leadership and Self-Management:

  • Focuses on result for the client and responds positively to feedback;
  • Consistently approaches work with energy and a positive, constructive attitude;
  • Remains calm, in control even under pressure;
  • Demonstrates openness to change and ability to manage complexities;
  • Good understanding of gender and development in South Asia;
  • Demonstrable ability to work in a team;
  • Ability to work under pressure;
  • Good writing and communication skills;
  • Excellent computer literacy and skills.


Required Skills and Experience


  • Bachelor’s degree is required in one or more of the following disciplines: marketing, media & communications, business administration, international relations or other related fields


  • At least 5 years of progressively responsible experience in advertising, communications and marketing industry (preferably in programme management and strategy).  Experience in digital communications is desired
  • Knowledge of client management and partnerships
  • Experience in current gender related issues, research, women’s empowerment, private sector  will be desirable.
  • Demonstrated experience in undertaking basic research, financial management, programme implementation including providing necessary operational, administrative and programmatic support.
  • Experience in working in a computer environment using multiple office software packages.
  • Ability to work independently and with minimal supervision.


  • Strong written skills in English and good command over Hindi as medium of communication.


Interested applicants should apply to this announcement through UNDP jobs site:

Interested individual consultants must submit the following documents/information to demonstrate their qualifications in one single PDF document:

  • All applications must include (as an attachment) the completed UN Women Personal History form (P-11) which can be downloaded;
  • Kindly note that the system will only allow one attachment, please combine all your documents into one (1) single PDF document. Applications without the completed UN Women P-11 form will be treated as incomplete and will not be considered for further assessment;
  • Applications received after the close date will not be accepted;
  • Only short-listed candidates will be contacted.

Evaluation and Selection Criteria

Criteria for shortlisting of CVs will be based on the following assessment:

  • Required Degree and Qualification (5 points);
  • Expertise and Experience relevant to the assignment (10 points);
  • Demonstrated experience in advertising/marketing, basic research, financial management, programme implementation (5 points);

The evaluation process for selection of the candidate will be based on the following assessment:

  • Writing Samples  (20 points)
  • Interview (80 points)

Please Note:

  • For an assignment requiring travel, consultants of 65 years or more require full medical examination and statement of fitness to work to engage in the consultancy.
  • Due to large number of potential applicants, only competitively selected candidates will be contacted for remaining steps of the service procurement process.


In July 2010, the United Nations General Assembly created UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women. The creation of UN Women came about as part of the UN reform agenda, bringing together resources and mandates for greater impact. It merges and builds on the important work of four previously distinct parts of the UN system (DAW, OSAGI, INSTRAW and UNIFEM), which focused exclusively on gender equality and women’s empowerment.