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Individual Consultant – Study on Social Media (For Indian National only)
|Advertised on behalf of :|
|Location :||Home Based, INDIA|
|Application Deadline :||24-Jun-18 (Midnight New York, USA)|
|Type of Contract :||Individual Contract|
|Post Level :||National Consultant|
|Languages Required :||English|
|Starting Date :|
(date when the selected candidate is expected to start)
|Duration of Initial Contract :||25 Working days over a period of 3 months|
The National Youth Policy (NYP) -2014 provides a holistic vision for the youth of India which is “to empower the youth of the country to achieve their full potential, and through them enable India to find its rightful place in the community of nations.” The NYP-2014 lays down 5 objectives and 11 priority areas. The objectives include instilling social values and promoting community service among youth in India to build national ownership and facilitate participation and civic engagement of youth at all levels of governance. Within these two objectives, the NYP 2014 identifies four distinct priority areas namely; promotion of social values, community engagement, participation in politics & governance and youth engagement. The NYP-2014 recommends a number of imperatives under each of these priority areas.
The popularity and development of social media has revolutionized the way of communication especially among youth. The concept of sociability has gained a renewed interest with the emergence of the Social Networking Sites (SNS) wherein interpersonal interaction and communication has been getting replaced slowly by online communication. According to social media statistics of 2014 out of 1,256 million Indian population 106 million are active social media users. There's a growing body of evidence that has highlighted how social networking has impacted the way the youth-lives, socializes and shares. Using social media is among the most common practice of today's younger generation. According to a survey conducted by McAfee’s Tweens, 70% of online youth in India spend more than 5 hours on the internet in a normal week where Internet access is still predominantly desktop based (41%), 36% use laptops and 27% use smartphones.
Social media should not be considered merely as technological tools for exchanging messages –even if at one point in time they were– but rather as contemporary means for communication, interaction and global participation. Social media is a potent tool for youth participation and engagement. Social media also helps create content and opportunities young people can easily share with their friends through the different social networking tools.
Social networking has been supporting young people reach a greater number of people; by increasing the flow of information between their organisations and other youth. This has also resulted in saving lot of additional costs, provide them with better opportunities to network with their partners, freely use creative common resources online, listen to their audience expectations and respond to their questions. Various campaigns have taken place, petitions have been signed and events have been organized in order to unite people for the social issues with the help of texting, emails, Facebook, YouTube and Twitter.
As technology advances, youth are adopting to different lifestyles wherein social networking are helping youth to become more socially capable. With the growing trends of virtual connection, it is becoming increasingly clear that social networks have become part of people’s lives wherein it has now become very crucial to understand the effects of social media use to identify the potential benefits and costs to personal relationships when it comes to youth.
Duties and Responsibilities
Objectives for the assignment
Following are the objectives of this assignment:
Duties & Responsibilities of the Consultant:
Under the overall guidance of the Joint Secretary (Youth Affairs) & National Project Director and UNV Programme Officer, the consultant will carry out the following
Schedule of Work:
Knowledge Management and Learning:
Required Skills and Experience
Documents to be submitted:
Individual consultants will be evaluated based on the following methodologies:
When using this weighted scoring method, the award of the contract should be made to the individual consultant whose offer has been evaluated and determined as:
Technical Criteria weight -70%
Financial Criteria weight- 30%
Shortlisting would be done based on the following criteria:
Only candidates obtaining a minimum of 70% point would be considered for the Financial Evaluation.
For any clarifications, please write to email@example.com
UNDP is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.
UNDP does not tolerate sexual exploitation and abuse, any kind of harassment, including sexual harassment, and discrimination. All selected candidates will, therefore, undergo rigorous reference and background checks.